Higher Logic

MAY 29, 2020

If a document like this doesn’t exist, hold some informational interviews with your executive director and the head of the board to figure out what the association's main goals are for the upcoming year. Your organization needs to bring in new members to meet revenue goals, and often, this includes increasing the young member base.

Social Media 254

Social Media Tools Member Engagement Revenue 254

GrowthZone

SEPTEMBER 14, 2022

Our annual survey of association professionals reports repeatedly that a common concern is the increased pressure to recruit young members. The bulk of the workforce is made up of Millennials, Generation X, and Baby Boomers, and Gen Z is not far behind. But they also want to seek out information independently.

Recruiting 78

Recruiting Recruitment Social Media millennials 78

Reid All About it

DECEMBER 2, 2016

Out of the Mouth of Millennials. Millennials are the largest generation in U.S. What do Millennials think about being put under the microscope? Rather than talking about them, let’s talk with them in this panel discussion consisting entirely of Millennials. Membership Recruitment and Renewal Strategies.

San Jose 188

San Jose millennials Revenue Content 188

MemberClicks

APRIL 28, 2022

Recruiting new members and keeping them engaged is a crucial activity for all associations. And while it’s a challenge to engage any of your member base, engaging young members can feel particularly daunting—particularly younger Millennials and Gen Z. Reevaluate your young members’ journey. Do some research and consider reaching out.

Tips 98

Tips millennials Newsletter Recruiting 98

Nimble AMS

DECEMBER 5, 2022

Subject matter experts (SMEs) can offer a wealth of industry information, save your staff time, and accelerate your learning program goals. If you’re looking to build bridges with younger professionals , Gen Z and Millennial members are especially interested in mentoring opportunities.

Member Engagement 133

Member Engagement Social Media Review Recruiting 133

WBT Systems

JANUARY 3, 2017

These reasons may align with one or more strategic goals for your association, such as: Revenue Generation – boost non-dues revenue with online and blended learning programs. A still relevant blog post by industry analysts Talented Learning outlines their top five reasons to invest in association learning technology.

Technology 210

Technology Learning Management System Certificate System 210

.orgCommunity

JUNE 18, 2019

Generation Z and young Millennials are different. However, they will join and participate if they believe the ROI you offer is worth the short-term sacrifice to their budget—and you design and market programs that meet the education expectations of Millennials and Gen Z. The 4 Education Expectations of Millennials and Gen Z.

millennials 40

millennials Education How To Social Media 40

Reid All About it

DECEMBER 2, 2016

Out of the Mouth of Millennials. Millennials are the largest generation in U.S. What do Millennials think about being put under the microscope? Rather than talking about them, let’s talk with them in this panel discussion consisting entirely of Millennials. Membership Recruitment and Renewal Strategies.

San Jose 150

San Jose millennials Revenue Content 150

WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. The most effective recruitment techniques, in order: Word-of-mouth recommendations. It’s human nature—the ego at work. Online education’s role in membership marketing.

Survey 150

Survey Marketing Certificate Education 150

Reid All About it

OCTOBER 27, 2017

Recruit and Retain Millennial Members. Millennials make up one third of the workforce today, and at the rate Baby Boomers are retiring, millennials will make up 75 percent of the workforce in the country by 2025. Presenter: Tim Maxey, Senior Director of Information Technology, ARVO. Editor/Policy and Medicine.

LMS 150

LMS millennials Blended Learning System 150

Associations Now

JANUARY 7, 2020

In a GrowthZone survey , association professionals ranked member engagement as the top challenge of 2019, higher than recruitment and retention or challenges with communicating member value, attracting young members, or funding. An association’s online community is where members go for information, resources, and connections.

Member Engagement 78

Member Engagement Social Media Revenue millennials 78

Reid All About it

MAY 15, 2020

Chapters can continue to generate non-dues revenue by partnering with their sponsors in new ways. Billhighway explains how to help chapters leverage their event and content assets to deliver desperately needed revenue to their bottom line and value to sponsors. Chapter sponsorships. Virtual event sponsors and exhibitors. Host: Hubb.

Puerto Rico 370

Puerto Rico Montana Revenue Conference 370

EventMobi: Association Events

JUNE 26, 2023

Boost your non-dues revenue. of revenue for trade associations, and 30% of revenue for professional associations. Engaging members with ticketed events can bring in event revenue (as well as other streams!) A successful member engagement strategy broadens the networking reach of your association.

Member Engagement 130

Member Engagement Strategy Software Social Media 130

Association Briefings

MAY 6, 2021

Although both are defined as digital-first generations, there’s still very distinct ways to digitally market to millennials and Gen Z - particularly as it relates to email. Now, add engagement and revenue to the mix, while attempting to keep an annual tradeshow afloat in a hybrid world of in-person and virtual events.

Marketing 52

Marketing millennials Email Marketing Social Media 52

Association Success

JUNE 24, 2019

We have a dramatic shift in the labor markets where at one end of the spectrum we have millennials who demand a very clear work-life balance and at the other end, we have highly skilled baby boomers who are retiring but still want to stay intellectually challenged and busy. LEVERAGING TECHNOLOGICAL TOOLS. These tools are free.

Certificate 112

Certificate United States Tools millennials 112

ISAE

JANUARY 17, 2024

However, the volatility of membership rates has forced associations to change the way they approach member recruitment, engagement, and retention, placing more of an emphasis on delivering the value outlined in their membership offerings. Technology plays an essential role in improving member experiences and association operations.

Cost 52

Cost Review Software Member Experience 52

Membership Marketing

AUGUST 14, 2020

Each year the goal of the Membership Marketing Benchmarking Report is to help associations better understand what is working in membership recruitment, engagement, and retention. Recruitment – The report highlights associations use a wide variety of channels to add new members. But do associations believe they deliver this value?

Report 95

Report Marketing Recruiting Recruitment 95

Reid All About it

DECEMBER 8, 2023

Marketing to Gen Z and millennials. Host: Impexium MC: Donna Gandt, Chief Revenue Officer, Impexium & Billhighway Tue 12/12 at 10:30 a.m. – Neurodivergence and Associations (Alexandria VA) An estimated 15-20% of the population is neurodivergent, processing information differently from what is often considered “typical.”

Strategy 272

Strategy Video Technology Innovation 272

Reid All About it

JUNE 10, 2016

If you’d like me to list your webinar, please send me the information before Thursday, and I’ll be happy to include it in the following week’s list. More information/registration. More information/registration. More information/registration. More information/registration. More information/registration.

System 150

System millennials Member Insights Recruiting 150

Reid All About it

NOVEMBER 11, 2016

Learn how to evaluate your program for volunteer engagement, determine how best to deploy volunteers, create a communication plan, and screen and train volunteers to be an important part of your volunteer recruiting, retention and recognition plans. Monthly Certified Meeting Professional (CMP) Information Session. More info/register.

Handbook 237

Handbook Washington eBook DC 237

Reid All About it

MARCH 9, 2018

. – Adapt to Attract Millennial and Gen Z Talent . Millennials make up the largest segment of the workforce. Many associations will need to adjust their structure to attract and retain millennials and Gen Z, whose members will bring critical skills and a fresh perspective to the association community. . 1 CAE credit.

DC 120

DC millennials North Carolina Washington 120

WBT Systems

SEPTEMBER 5, 2017

The Nationwide Claims Training Organization uses podcasts to teach technical information and soft skills to employees. Increasing revenue and membership with podcasts. If you want to introduce your association, profession, or industry to young listeners, podcasts are the way to go—38 percent of millennials listen to podcasts.

Content 150

Content Education Products millennials 150

Higher Logic

FEBRUARY 4, 2020

For the seventh time in eight years, ‘information overload/cutting through the clutter’ weighed in as the No. Plus, the two core challenges following #1 in the report—the “inability to communicate member benefits effectively" and "customizing for different member segments”—certainly play a role in information overload.

Communications 287

Communications Tips Content Tools 287

.orgCommunity

OCTOBER 8, 2019

Every week, I receive calls from association executives who are concerned about: Engaging a new generation – at first, these conversations focused on millennials, now the questions are about how to engage Gen Z, the fastest growing group of employees, customers, and voters. Gen Z thinks and acts VERY differently than Millennials.

Technology 40

Technology millennials Revenue System 40

.orgCommunity

FEBRUARY 25, 2019

What are your current revenue and sales priorities? Do you need to: Recruit new members to broaden your base. You learn what makes them a good fit for your organization and how to engage their interest by exploring attributes such as: Demographics—Segmenting by age, location, socio-economic information. Create a Persona Matrix.

Marketing 68

Marketing Case Study eBook Social Media 68

Associations Now

JULY 30, 2014

Among the challenges that respondents said they face were attracting and engaging millennials and getting their boards and members to adopt new technologies. Our survey report offers an opportunity to benchmark against other similar organizations in terms of budgets, membership recruitment, and retention strategies and more.

Survey 40

Survey Recruiting Recruitment millennials 40

Plexus Consulting

MARCH 14, 2015

Their Young Careerist research product, which targets those between the ages of 21-35, provides information on the challenges and unique opportunities that Generation X and Millennial members of the workforce face. Aside from their Successful Workplaces, BPWF also hosts a number of other initiatives.

millennials 40

millennials Revenue Proposal Recruiting 40

Associations Now

FEBRUARY 28, 2017

Associations are hungry for advice on recruiting millennials. Keep marketing to this group so that your revenue doesn’t take a huge hit when boomers leave their jobs. Provide continuing education courses relevant to the industry, or keep them informed on how to use the latest tech tools and emerging platforms.

millennials 40

millennials Recruiting Recruitment Revenue 40

Association Adviser

FEBRUARY 7, 2018

They’ve done that by prioritizing ongoing two-way communication to find out what really matters to their donors, and using that information to deliver experiences for them that focus on treating people equitably rather than equally. For more information on how to do that effectively, visit [link] for-fundraising-events. A license?

Social Media 71

Social Media Recruiting Recruitment Software 71

Association Adviser

FEBRUARY 7, 2018

They’ve done that by prioritizing ongoing two-way communication to find out what really matters to their donors, and using that information to deliver experiences for them that focus on treating people equitably rather than equally. For more information on how to do that effectively, visit [link] for-fundraising-events. A license?

Social Media 62

Social Media Recruiting Recruitment Software 62

Reid All About it

NOVEMBER 10, 2017

If you know of associations practicing content strategy, please forward this information to them and encourage them to also participate. Members can find information anywhere. Your promotional and informational emails are no better than anyone else’s unless you give each member what they want. Tue 11/14 at 2 p.m.

DC 150

DC Washington Tools Education 150

Association Adviser

AUGUST 25, 2016

Boomer succession plans can be just as important as millennial recruiting. . Three years after rolling the dice on dues, ICF’s revenue grew to $6 million from $3.5 1 source of information — up from 28 percent in 2011. Why members join your organization—and why you think they join —is not always the same. .

millennials 60

millennials Ohio Proposal California 60

Association Adviser

APRIL 16, 2013

The new world order has to do with shifting demographics (baby boomers approaching retirement and Gen X and the Millennials rising); different modes of communications (virtual and social media); and an elemental change in what people value. Then we started a monthly informal gathering at a local pub. It’s a no-brainer.

New York 60

New York millennials Analysis Revenue 60

Reid All About it

MARCH 3, 2023

That’s the question the Professionals for Association Revenue asked several association executives and consultants. The For-Profit Competitors Are Here More and more, for-profit private networks and communities are competing with associations for membership, engagement opportunities, and revenue. . – Sponsorships. 1 CAE credit.

Revenue 39

Revenue Tools Education Member Experience 39

SCD Group

DECEMBER 30, 2012

Part 1: Framing the Pricing Picture: Revenue, Risk and Registration: The first article in the series examines issues related to managing financial risk. BY SHANNON NEESER via XYZ University If you’re looking to recruit Gen Y online, you’ll need to look beyond LinkedIn. Slideshows and PowerPoint. Infographics.

Discount 40

Discount Social Media Video Price 40

Reid All About it

FEBRUARY 24, 2023

Caveat Emptor: Becoming a Responsible Consumer of Research How can you protect your association’s reputation as a trusted source of unbiased information for the profession or industry you serve? The Association Hiring Landscape Join a discussion with recruiters and career experts on the state of the association hiring market.

Certificate 39

Certificate Innovation Education Process 39

Reid All About it

OCTOBER 7, 2022

Don’t assume the membership recruitment, engagement, and retention practices that worked pre-pandemic will continue to work as well now. On the Event Garde blog, Tracy Koenig-Poches suggests you design instructor-led learning experiences with the millennial in mind , which will also satisfy the older learner too. 1 CAE credit.

Blended Learning 41

Blended Learning Education Video Conference 41