YourMembership

MARCH 20, 2012

Improving the Bottom Line with Non-Dues Revenue. While I’m not going to weigh in on either side (that is a decision best made by individual associations on a per case basis), what does become even more important is alternate forms of non-dues revenue. Potential sponsors are looking for year-round value at a multitude of price points.

Revenue 150

Revenue Directory Price Software 150

Reid All About it

APRIL 9, 2021

During the pandemic, MemberSuite noticed your already full plate was taking on additional tasks and projects so they’re sharing strategies to help you cope with an extremely heavy workload. How to communicate price increases: a timely post if you’re planning to charge a more appropriate amount for your virtual events this year.

San Diego 370

San Diego Revenue Strategy Content 370

Reid All About it

APRIL 16, 2021

Strategies for getting out of a negative thought spiral and into a more productive state of mind. This workshop will arm you with tactical strategies that will help you negotiate and defend your organization in the post-shutdown world. How Your Association Can Drive Revenue & Growth with AI-Based Personalization. Quick hits.

Revenue 363

Revenue Strategy Team Content 363

Membership Marketing

JUNE 3, 2024

This article is an edited excerpt from the book Membership Recruitment: How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission. These campaigns include direct mail to former members and contacts in the ANA database, along with rented third-party lists and multiple emails. Find it on Amazon. Find it on Amazon. [1]

Case Study 52

Case Study Recruiting Recruitment Revenue 52

Forj

APRIL 22, 2021

So, you’ve decided to invest in growing your association’s learning business to provide more value to members and bring in non-dues revenue. For example, they could assist with the search for a learning management system or consult on the pricing of your courses. Creating a content development strategy. That’s great!

LMS 172

LMS Course Price Team 172

EventMobi: Association Events

AUGUST 11, 2023

Building an association website with valuable content and an attractive web design can help you: Retain current members Attract new members Raise the value of your sponsor packages Boost event registrations Drive non dues revenue Gather key data about member behavior Curious about what makes an association website shine? Contact information.

Examples 130

Examples Directory Software Video 130

Blue Sky eLearn

MAY 8, 2018

They shared some great tips everyone should consider when developing their eLearning program and LMS strategy. New Revenue Generation. How directly will the LMS support the creation and delivery of new products or enhance the revenue potential of existing products? You have an existing pricing approach to leverage.

LMS 144

LMS Cost Revenue Certificate 144

Membership Marketing

MAY 29, 2024

This article is an edited excerpt from the book Membership Recruitment: How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission. Their lack of innovation and adaptation in pricing and product focus, combined with its delay in moving from brick and mortar to the internet, spelled disaster for this retail giant.

Innovation 52

Innovation Recruiting Recruitment Discount 52

EventMobi: Association Events

OCTOBER 19, 2023

There are many strategies for attracting new members over time, but if you want to see a boost ASAP, the best thing you can do is start brainstorming membership drive ideas! Membership recruitment campaigns are most often run by associations, clubs, and nonprofits who want to broaden their reach and power up their dues-based revenue.

How To 130

How To Discount Social Media Software 130

Association Adviser

OCTOBER 13, 2016

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Cost-plus pricing doesn’t cut it anymore: [link] @AssocAdviser. 2015. ** 11%.

Revenue 60

Revenue St. Louis Price Cost 60

Blue Sky eLearn

NOVEMBER 16, 2017

Are you the only one covering the topic – your audience cannot get this information elsewhere? Within the Path platform you have many different options: Differentiating pricing based on someone’s status within the organization (e.g. Why would someone pay for your webinar? member vs. non-member).

Tips 164

Tips Discount Price Education 164

Reid All About it

JULY 3, 2020

Although written for managers, it’s full of good advice for all of us. Alistair Croll wants us to think about what we might create, instead of mourning what we have lost. “A A crisis not only makes us all early adopters, it also makes us more risk-tolerant… We need to focus on what is now possible, rather than lamenting what isn’t.”.

Montana 221

Montana North Carolina Review Member Engagement 221

Reid All About it

OCTOBER 16, 2020

Virtual conference pricing. Dr. Michael Tatonetti, CAE, explains how to use price anchoring to determine registration rates for your virtual conference. By the way, he’s the director of certification and education at the Professional Pricing Society so he knows what he’s talking about. Content audit. Fri 10/16 at 2 p.m.

Indiana 221

Indiana Review Education Conference 221

WBT Systems

SEPTEMBER 13, 2016

We have a tremendous opportunity to both diversify and expand our revenue streams while also providing a critical service to the next generation of workers (and members).”. Generate Revenue from Education Content and Events. This helps the association to reach a wider audience online and generate incremental revenue from education.

Education 150

Education Certificate LMS Learning Management System 150

Reid All About it

MARCH 22, 2019

Do you have a strategy to keep them coming back to you – for content, resources and to take action? At this Coffee Talk, we’ll share strategies for building deeper, year-round engagement through your digital channels – web, mobile, email and social. .* – Improving Member Engagement (Coffee Talk – Alexandria VA). 1 CAE credit. . –

Arlington 170

Arlington DC Washington LMS 170

YourMembership

JULY 20, 2012

But if you’ve tied your social media goals into revenue or membership goals, maybe you need a more seasoned strategist. She believes in a creative approach to problem solving and hates the words "weve always done it this way" used in that order. More Information. Chambers + EDCs. Corporate + Social. Education + Alumni.

Social Media 150

Social Media Software Price Membership Management 150

Association Success

JUNE 19, 2017

How our association increased their value and their revenue by thinking differently. Far too often, associations associate non-dues revenues with cash grabs. These attempts, such as affinity programs, used to be a lot more profitable – especially before the internet made it too easy for members to shop and find deals on their own.

Education 60

Education LMS Revenue Library 60

Leading Learning

DECEMBER 20, 2020

To help us look at the 2021 learning business landscape, we draw on some data we collected via an online survey in late November and early December 2020. The pandemic has caused us to create or significantly revise our learning business strategy. The pandemic has caused us to increase our budget for providing online education.

Blended Learning 52

Blended Learning Price Education Strategy 52

Socious

NOVEMBER 3, 2016

HubSpot’s 2016 INBOUND conference is coming up fast and next week most of us will be hopping on a flight to Boston to attend. Let us help. They include kickass skills and strategy sessions as well as the keynotes and entertainment that your best networking opportunities will be attending. You worked hard for those contacts.

Sample 100

Sample Marketing Conference New York 100

Association Adviser

NOVEMBER 13, 2018

During our webinar about the current state of association communications, our attendees brought up numerous questions about recommended strategies, tactics, platforms and communication practices. A lot of blogs have moved to shorter forms of content because readers are looking for quick-hit information.

Member Engagement 60

Member Engagement Survey Social Media Communications 60

Association Adviser

JANUARY 16, 2013

Pricing for Engagement: Recap of the Three-Part Series in MPI’s One+. This blog post summarizes McIlwraith’s three-part series about pricing for member benefits and meetings that appeared in One+ Magazine. She recommends associations use pricing as a gateway for engagement, rather than as a barrier.

Directory 60

Directory Texas Price Newsletter 60

Reid All About it

FEBRUARY 3, 2023

Impexium recommends five strategies for a change management framework. GrowthZone reviews the often confused elements of an association marketing plan : mission, goals, objectives, strategy, and tactics. What can they teach us about leadership? Change management. Volunteer leaders. Marketing plan. Hero worship. CMP credit.

LMS 40

LMS Video Technology Revenue 40

Reid All About it

JANUARY 20, 2023

Futurist Jamais Cascio developed this framework to help us make some sense of the chaotic and unpredictable world we now live in. WBT Systems shares his description of BANI and his “adaptive strategies” that can help you prepare your association and members for more unpredictable chaos. Sponsorship strategy. More info/register.

Revenue 39

Revenue Education Strategy Review 39

Reid All About it

JULY 22, 2022

Nimble AMS describes how an online community can help your association attract, engage and retain members, and lays out a useful plan for launching and managing a community. If you’ve flown recently, you’ve probably experienced higher prices, fewer choices, and, for the unluckiest, delays and cancelations. Business travel. CMP credit.

Price 43

Price Technology Strategy Software 43

GlowGlobally

FEBRUARY 3, 2012

global association strategy, regional planning and local infrastructure to grow your business. Revenue Streams Building Profitable Enterprises – AAO » Feb. Today, it is all about “product first strategy” as the lead value driver rather than simply selling membership. GrowGlobally.org. Market & Biz Plan.

Content 60

Content Marketing United States Revenue 60

Higher Logic

OCTOBER 10, 2016

When the Dynamic Communities team first saw a demonstration of Higher Logic, they immediately recognized it offered the features they needed: a community discussion board that was intuitive and easy for both members and the team’s small, non-technical staff to use. Across all the communities, the year-over-year growth has been 22 percent.

Team 120

Team eBook Conference Examples 120

Reid All About it

NOVEMBER 18, 2022

Join us for an open discussion about celebrating creativity. Reggie Henry, CAE, Chief Information and Performance Excellence Officer, ASAE. Learn how to go undercover to review association website pages and the results of voicemails, emails, and contact-us forms. Zsuzsa Kecsmar, Chief Strategy Officer, Antavo.

DC 43

DC Education Technology Washington 43

Association Adviser

JANUARY 2, 2019

Is driving non-dues revenue an essential function? When combined with a clear staff lead who can facilitate cross-departmental information gathering and collaboration, you can effectively and efficiently move your career center evolution forward. As a first step, identify your goals, said Baker. Engage other departments.

How To 75

How To Project Content Recruiting 75

SCD Group

SEPTEMBER 20, 2012

I visited recently with Rob Fowler, president/CEO of the Small Business Association Of Michigan and asked him to share SBAM’s story and the decision to dramatically expand membership and clout with a 10-year growth strategy that features a free membership. “Our Revenue per Member (RPM) is our key metric,” Fowler said.

Michigan 40

Michigan Revenue Content Strategy 40

Reid All About it

JANUARY 27, 2023

Let’s catch up on what everyone is doing and stay in contact this year in support of our community. Building on the enthusiasm for our Women in Associations webinar in 2022, we’re thrilled to have four pioneers in the association world join us again to continue the conversation on LinkedIn. Location: Reston VA.

Learning Management System 41

Learning Management System Education Committee System 41

Association Adviser

AUGUST 25, 2016

On the flip side, the higher dues price connoted “more prestige,” and ICF attracted a substantially larger number of more engaged members who were more likely to get certified and renew. Three years after rolling the dice on dues, ICF’s revenue grew to $6 million from $3.5 1 source of information — up from 28 percent in 2011.

millennials 60

millennials Ohio Proposal California 60

Membership Marketing

NOVEMBER 1, 2010

So how do you get a visitor to opt-in to receiving additional information from an organization? We recommend a concept that I call trading content for contact. This involves trading valuable information in exchange for the right to continue a dialogue with a prospective member. Hey Tony, I think this strategy is a no-brainer.

Tools 40

Tools Marketing Recruiting Recruitment 40

SCD Group

JANUARY 6, 2013

Today these same passive members are often called “lurkers” because they’ll sign up for the association’s social media sites but rarely get engaged, post information or leave comments. Short and/or long content The and/or dilemma: Most associations have been told that members want information in a condensed, short format. but do they?

System 40

System Social Media Content Cost 40

Membership Marketing

APRIL 9, 2010

On the other hand, in a push marketing system the sales efforts are initiated by the producer and information is pushed toward the buyer. Today, effective membership recruitment often includes a pull strategy as part of the marketing mix by taking advantage of online opportunities and social networking tools. • Blogs.

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

OCTOBER 10, 2011

The membership structure that has served us well for many years is now obsolete. The bar has been raised in the areas of networking and providing up-to-date and exclusive information. Reaching out to new members about 3 months after theyve joined has won us good will. Multiple contacts are very important. Network with Me.

Marketing 40

Marketing Survey Social Media Price 40

Membership Marketing

MARCH 23, 2010

Since it looks like a lot of us are taking a close look at renewals, I thought I would also share some practical renewal tips that you may want to consider in developing or revising a membership renewal series. The data indicated that the sweet spot was between seven and ten renewal contacts. I hope this information is of help.

Tips 40

Tips Marketing Sample Price 40

Membership Marketing

NOVEMBER 8, 2010

When you analyze the data, you find a nugget of information that can change all of your preconceived ideas. It always amazes me that you can contact a member 7 times and then 1 year later, they are "surprised" they are no longer a member of our Association. Personal contact with people. Does Wal-Mart Announce a Price Increase?

Marketing 40

Marketing Recruiting Recruitment Survey 40