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Association Brain Food: 4.19.24

Reid All About it

In Nimble AMS’ AI success kit, you get four resources: two 30-minute webinar recordings about AI for associations and two white papers, one an introduction to AI for associations and one on developing an AI strategy. Host: American Marketing Association Speaker: Sandy de Arango, Lead Solution Specialist, Sprinklr Tue 4/23 at 12 p.m.

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Association Brain Food: 6.14.24

Reid All About it

All together now: one hundred bottles of beer on the wall, one hundred bottles of beer… Event marketing. Fíonta shares eleven effective marketing strategies for boosting event attendance. You’ll find a few different and intriguing ideas to consider in this one. AI for associations. SEO for AI-powered search results. CAE credit.

Arlington 212
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Association Brain Food: 3.1.24

Reid All About it

When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. Marketing in the AI Era: Tools and Techniques for Strategic Advantage Discover a range of easy-to-use AI tools tailored for marketing, membership, and communication roles.

Education 259
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Association Brain Food: 8.18.23

Reid All About it

Vista Cova’s white paper, Strategic Frameworks: The Future of Strategic Planning , explores how association executives are working with strategic plans in the post-COVID environment. The paper describes ten themes that emerged in their research and includes an appendix with the participants’ strategic frameworks.

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Association Brain Food Weekly: 9.2.16

Reid All About it

If you don’t have a user adoption plan for new software, your new system is going to fail. You’ll get tips and best practices that nonprofits across the country have used to turn their staff into proficient and enthusiastic users of their software systems. Presenter: Kevin Yanushefski, Product Marketing Manager, Cvent.

NJ 150
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Build a Journey to Yes Using Marketing Automation

.orgCommunity

marketing automation software offers tools to lift those relationships to a new level. Aimee, who is senior digital marketing advisor at HighRoad Solution, gave an insightful overview on building successful member journeys. Mine the invaluable data in your association management system. Don’t forget social media.

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What Is Your “Customer Journey”?

Spark Consulting

The author was able to track progress of permitting and installation online, and is now able to manage the ongoing needs of his solar system as well. Journey innovation: continuing to test, learn, and iterate to create new value for the customer and, as a result, for your organization. Do a better job marketing their business.

Review 150