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Building Buy-In for an Online Community at Your Association

Higher Logic

Instead, you need to align your new online community with the mission and priorities of your association's leadership. The goal: If your organization offers certifications, continued education, or trainings as membership benefits, your leadership may want to boost involvement in these areas to grow non-dues revenue. Objection 1: Price.

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Association Brain Food: 3.8.24

Reid All About it

7 Tips for Marketing to Millennials Studies show that Millennials are now the largest B2B tech buyer group, making 59% of B2B buyers, with over 30% leading the charge and making those purchase decisions. Support, learn from each other, and build a stronger, more inclusive community. More info/register. Host: ASAE Tue 3/12 at 1 p.m. –

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Association Brain Food Weekly: 04.26.19

Reid All About it

The weekly list of free educational events and resources for the association community… Millennials and Gen Z are joiners but only if they believe the ROI your association offers is worth the short-term sacrifice to their budget. How to Save Time Making Conference Education & Proposal Management Systems Work Together.

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En Route For Next-Gen Conference Audiences

Velvet Chainsaw

Will Millennials be joiners and conveners? Have leadership that is present. Segmenting by age — like Millennials — can be divisive, and is rarely productive or effective. Segmenting by age — like Millennials — can be divisive, and is rarely productive or effective. Who are some of your next audiences to attract?

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Association Brain Food Weekly: 5.16.16

Reid All About it

– How to Move Past the “Millennial” Conversation & Actually Change Your Association. The Millennial generation are now the largest segment of the workforce–a title they’ll hold for decades. Here’s a topic you need to stay on top of: the proposed U.S. Thu 5/19 at 12 p.m. 1 CAE credit. Fri 5/20 at 11:30 a.m.

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Leadership and the Future of Volunteering

Associations Now

Strong leadership is required to fix it. As Boomers slowly edge toward retirement, they’re being replaced by Gen Xers who are impatient with all your rules , man, and Millennials who expect to do meaningful work quickly. The post Leadership and the Future of Volunteering appeared first on Associations Now.'

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Solutions for Your Membership Conundrum

Association Adviser

We don’t very often give millennials the mic and ask them directly, ‘what’s important to you in life?’” NCRA’s Good recalled a time 10 years ago when his leadership team thought trade shows were a dying breed. Tactics for engaging millennials. Re-branding isn’t the only way to connect with millennials.