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Event Email Marketing for Associations: 3 Essentials

Blue Sky eLearn

That’s why marketing is such a crucial step to the success of your association events. Promoting these special membership events is a multi-step process that could include written invitations, videos, and social media posts. Far and away one of the most effective channels for association event marketing is email.

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Why Your LMS Needs Google Analytics

Blue Sky eLearn

You (or your marketing team) are probably using it to track traffic on your organization’s website. But why not on your Learning Management System? Understand how well your email and social media campaigns are doing by viewing your conversion data by campaign. Audience . Acquisition .

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24 Top Association Member Engagement Strategies to Rock Retention

EventMobi: Association Events

According to the 2022 Membership Marketing Benchmarking Report , 52% of associations believe a lack of engagement is the top reason members don’t renew. According to the ASAE Foundation’s Association Operating Ratio Report , membership dues make up 45.4% The solution? Implementing proactive member engagement strategies!

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Tips to plan for a powerful 2024 for your continuing education program

Freestone

As you determine your measurement of success, it’s vital for you to consider all your stakeholders, including your learning team, membership team, and more. Ensure your goals are reportable and measurable so you can revisit them while planning events, courses, and content.

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Driving Growth with Hybrid Events

Blue Sky eLearn

However, if show organizers and event marketers hope to expand their event and their brand to new audiences, they still need other ways to reach these people. Drive marketing strategy. For a typical event, the marketing strategy revolves around one task: Getting attendees to register and travel to the event.

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Association Brain Food Weekly: 1.11.19

Reid All About it

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. WBT Systems shares five trends and opportunities they see for association e-learning in 2019. More info/register.

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Association Brain Food Weekly: 1.10.20

Reid All About it

Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch. Hear case studies from nonprofits of all shapes and sizes who are working out through innovation, trial and error, how to thank, engage and capture new supporters through this new and growing area of social media fundraising.

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