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APRIL 26, 2024

TopClass LMS also discusses factors that limit participation and strategies to improve your volunteer recruitment and retention efforts. The outlook for associations, as described in Marketing General Inc.’s Content marketing. Hear about the key criteria for creating content that retains members. 1 CAE credit.

Content 266

Content Survey Education Strategy 266

Fonteva

DECEMBER 19, 2019

Whether your association is made up of professionals in the same field or alumni who went to the same university, member engagement should always be one of your top priorities. Engagement secures your association’s relevance and fuels healthy member retention. Why is member engagement important?

Member Engagement 59

Member Engagement Strategy LMS Class 59

Reid All About it

JANUARY 19, 2024

TopClass LMS explains why you should keep the conversation going and the community gathering after a course, conference or educational program ends. Dean West of Association Laboratory explores what dating apps can teach us about membership strategy. Marketing to Gen Z and millennials. Post-program campaigns. Membership.

Revenue 256

Revenue Strategy Member Engagement United States 256

Reid All About it

MARCH 8, 2024

Education program marketing. TopClass LMS published another recap from the recent Learning Business Summit. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Chapters should offer plenty of member-organized social meetups, not just education programs.

Social Media 250

Social Media DC Strategy Education 250

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APRIL 12, 2024

TopClass LMS shares 15 tactics for keeping your attendees’ interest and attention. SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. Member recruitment. Member recruitment. by Tony Rossell, Marketing General Inc.

Revenue 256

Revenue Strategy Price Newsletter 256

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FEBRUARY 23, 2024

I’d love to see that phrase in membership marketing copy. TopClass LMS explains how to keep industry professionals (and members) close with a learning subscription. Bulletin describes how a member app helps nurture member engagement by providing a centralized communication channel for members.

DC 261

DC Washington Member Engagement Innovation 261

Forj

DECEMBER 19, 2018

Unless the association addresses these changes, members won’t see the value of their membership. One tried-and-tested way to keep members engaged is providing professional development opportunities – either to improve networking avenues for members or to support them in certification exams. Built-in Course Authoring.

LMS 89

LMS Learning Management System Analysis Certificate 89

Higher Logic

NOVEMBER 12, 2019

Association membership in the modern age is all about providing people with real value on their terms, and strategically leveraging technology is an effective way to attract and retain those members who you’ll transform into your trusty advocates. Learning Management System (LMS) / eLearning. Give people indisputable reasons to renew.

Tools 205

Tools Recruiting Recruitment Strategy 205

Reid All About it

APRIL 19, 2024

TopClass LMS explains how it works and shares examples of associations doing this now. In Nimble AMS’ AI success kit, you get four resources: two 30-minute webinar recordings about AI for associations and two white papers, one an introduction to AI for associations and one on developing an AI strategy. Education + mentoring.

Newsletter 250

Newsletter Content Social Media Education 250

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SEPTEMBER 15, 2023

TopClass LMS wants you to know about the coalition supporting legislation to extend the use of tax-exempt 529 savings plans to association credentialing programs. Data strategy. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Curated reading lists are the best, right?

LMS 256

LMS Revenue Arlington Education 256

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OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272

Maryland LMS Revenue Strategy 272

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SEPTEMBER 22, 2023

TopClass LMS reviews the pros and cons of recording an educational event from both the attendee and association perspectives. Ali Zamanian at Position describes three website strategies that will help you sync up “with the attitudes, behaviors, desires, and values of your association’s next generation.” Gen Z education. to 3:30 p.m. –

LMS 266

LMS Revenue Education Strategy 266

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APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. Blue ocean strategy. More info/register (ASAE members only). AI vs human interactions.

Revenue 256

Revenue Price Denver Tools 256

Reid All About it

FEBRUARY 2, 2024

If your association is looking for a sure-fire way to attract young professionals, TopClass LMS has the answer: early-career microcredentials. At Sidecar, Amanda Kaiser and Amith Nagarajan describe another approach to helping members connect with each other: AI matching. Print magazines. More info/register. 1 CAE credit. . –

Certificate 266

Certificate Denver South Carolina Project 266

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MARCH 1, 2024

TopClass LMS shares another recap of a session from the Learning Business Summit. When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. Advertising. Have you heard of Connected TV (CTV) advertising ? More info/register.

Education 256

Education New Hampshire Tips Technology 256

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MARCH 19, 2021

Event Strategies 2021 and Beyond. Hear actionable advice and tested strategies for hosting both virtual and hybrid events. Learn how to implement tried-and-true processes to create a best of breed virtual event, embrace the ‘new’ in-person, and place customer experience at the center of your event strategy.

LMS 370

LMS Nashville Strategy Video 370

Reid All About it

JANUARY 5, 2024

TopClass LMS describes what they see in their crystal ball, particularly for professional development programs. The State Bar of Texas partnered with Lead Marvels to provide an online resource library for members that generated $160,000 in revenue for the association this past year—plus lots of leads for their sponsors. 1 CAE credit.

Revenue 277

Revenue LMS Price Education 277

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NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Member app. Unlike social media, a mobile app serves as a centralized communication channel for your members. New association event.

Certificate 281

Certificate Price Tools Technology 281

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JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Email marketing news.

Survey 256

Survey Project Strategy Education 256

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JUNE 18, 2021

The labor shortage America is currently experiencing is the largest issue disrupting supply chains, disrupting every industry and causing every member to rethink how they get the work done. Community experts will be showcasing platforms and sharing their knowledge with the association market. Kim, Principal of Butterfly Strategies.

LMS 369

LMS Certificate America Committee 369

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DECEMBER 8, 2023

People talk about it in the association world, but how many associations actually provide resources and education about mental health issues to members and industry employers? TopClass LMS explains why and how associations should step up their efforts and shares examples of associations who have. Member retention. Mobile apps.

Strategy 272

Strategy Video Technology Innovation 272

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MARCH 17, 2023

But excellent content isn’t enough to gain market share. Learn what elements of engaging and effective online learning you must build into your live and on-demand programs. Devin Cleary, MeetingsNet ) How to eliminate content bottlenecks and keep your content marketing engine running. Content is a commodity, says WBT Systems.

Revenue 205

Revenue Certificate Committee Leadership 205

Higher Logic

MAY 20, 2020

Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep members engaged and revenues high. Check out these six ideas for creating engaging webinars that deliver a valuable experience to your association’s members: Create Educational Opportunities.

Revenue 296

Revenue Learning Management System Member Engagement eBook 296

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JULY 21, 2023

Member education. But TopClass LMS/WBT Systems describes ten skills your members need to learn right now. – ASAE Tech Tuesdays: Technology Strategy Join us as we consider these three questions: What is IT’s role/accountability in developing an enterprise-wide technology strategy for their organization?

Atlanta 195

Atlanta millennials Price Technology 195

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FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. to 1 p.m. –

Newsletter 266

Newsletter Certificate Denver Case Study 266

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MARCH 12, 2021

EST – WEC Grapevine: How We Did It – Digital Event Strategy & Considerations. Discover the strategy behind MPI’s design of the WEC Grapevine Digital Experience. Meta-Trends: Using Data to Nail the New Normal for Your Association and Your Members. Dive deeper into the foundational elements of digital marketing success.

Nashville 370

Nashville LMS North Carolina Recruiting 370

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DECEMBER 6, 2019

WBT Systems asks if associations need to think about providing a more sustainable professional development option to their members and market. Steven MacDonald at SuperOffice provides a guide to GDPR for B2B marketers that includes smart advice even if you don’t have an EU audience. A twofer on data privacy regulations.

LMS 221

LMS Software Revenue Cost 221

Association Analytics

SEPTEMBER 27, 2023

Especially in associations, analytics can provide invaluable insights, guiding strategies and shaping outcomes. Let’s take member retention as an example. Suppose current data reveals that 20% of members don’t renew their memberships annually. Consider the different departments in your association.

Analysis 169

Analysis Revenue System Learning Management System 169

Blue Sky eLearn

JANUARY 14, 2019

Without your members’ engagement, your organization wouldn’t be able to do what it needs to do. And unfortunately, members sometimes have to leave your organization. Using the internet to maximize engagement is the best way to ensure that your organization is able to stay relevant in today’s ultrafast world.

Strategy 157

Strategy Social Media Discount Newsletter 157

Reid All About it

SEPTEMBER 1, 2023

TopClass LMS advises associations to offer microlearning programs to busy professionals since they’re more likely to have 10 minutes to spare, not 50. Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download.

Revenue 227

Revenue Survey Education Strategy 227

Blue Sky eLearn

JANUARY 14, 2019

Without your members’ engagement, your organization wouldn’t be able to do what it needs to do. And unfortunately, members sometimes have to leave your organization. Using the internet to maximize engagement is the best way to ensure that your organization is able to stay relevant in today’s ultrafast world.

Strategy 150

Strategy Social Media Discount Newsletter 150

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SEPTEMBER 11, 2020

LMS/CRM integration. The folks at Fíonta do too, which is why they say integrating Salesforce (or any CRM/AMS) with a learning management system (LMS) should be on your association’s to-do list. Hear about some major considerations for online engagement. LMS Demo Day. So what features should you be looking for in an LMS?

LMS 329

LMS Montana Revenue Price 329

Nimble AMS

MARCH 6, 2023

Caroline Laurin Vice President of Marketing & Communications at the American Association for the Study of Liver Diseases (ASSLD) Caroline Laurin routinely develops key marketing campaigns and strategies to elevate AASLD’s mission and vision.

Innovation 144

Innovation District of Columbia Baltimore Illinois 144

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AUGUST 4, 2023

Member engagement. TopClass LMS explains how online education programs can help increase member engagement. They describe the essential elements of education programs that resonate with members. Quick hits Five things to do to heat up your content marketing game during the summer lull.

Atlanta 195

Atlanta Price Revenue Denver 195

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OCTOBER 6, 2023

In part two of their Open Space series, TopClass LMS explains how to overcome common objections to using this engaging event format. Content marketing. McGovern, MPP, CAE Natasha Bethea Goodwin MS, CAE (moderator), Senior Director of Marketing and Membership, Information Technology Industry Council Mon 10/9 at 8 a.m.

Revenue 256

Revenue Certificate Tools Innovation 256

Reid All About it

MARCH 26, 2021

They suggest strategies for resolving some of the challenges you probably have with your SMEs. Presenter: Dan Streeter, Vice President of Learning Strategy and Development at Blue Sky eLearn. LMS Demo Day. Johnson II, CMP, DES, Chief Diversity Officer & Director of Event Strategy, Talley Management Group Inc.

Innovation 259

Innovation San Diego LMS Strategy 259

Blue Sky eLearn

OCTOBER 19, 2020

How you communicate with members and the opportunities you offer directly impact their experience with your organization and the chance that they’ll renew. With a dedicated and comprehensive engagement strategy, your member retention rate is much more likely to increase! In-person engagement ideas. Let’s begin!

Association Management 250

Association Management Committee Learning Management System Software 250