WBT Systems

AUGUST 29, 2017

Your association can leverage the power of social proof when marketing your online learning programs. The behavioral science behind social proof. Social proof is the driver behind the growth of influencer marketing campaigns on Instagram and other digital platforms. 1 – Social Proof from Industry Influencers.

Marketing 192

Marketing How To Course Discount 192

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MARCH 8, 2024

Education program marketing. TopClass LMS published another recap from the recent Learning Business Summit. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Chapters should offer plenty of member-organized social meetups, not just education programs.

Social Media 250

Social Media DC Strategy Education 250

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SEPTEMBER 15, 2023

TopClass LMS wants you to know about the coalition supporting legislation to extend the use of tax-exempt 529 savings plans to association credentialing programs. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Curated reading lists are the best, right? Credentialing support.

LMS 256

LMS Revenue Arlington Education 256

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JANUARY 5, 2024

It’s never too late to review and reflect upon the past year and make plans and promises to yourself for the year ahead. TopClass LMS describes what they see in their crystal ball, particularly for professional development programs. The weekly list of free educational events and resources for the association community… Reflection time.

Revenue 277

Revenue LMS Price Education 277

Freestone

DECEMBER 16, 2023

Review your KPIs Depending on your priorities and goals, your continuing education program’s Key Performance Indicators (KPIs) can vary. Do you leverage a learning management system (LMS), association management software (AMS), social media, or more? Connect with the Freestone LMS team today!

Education 57

Education Tips LMS Learning Management System 57

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JANUARY 10, 2020

In this MIT Technology Review article , he said, “What they wrote was remarkable, and remarkably consistent.”. That’s why I like the “most popular posts of the past year” posts that come out this time of year, like this one from AMS provider MemberSuite and this one from LMS provider WBT Systems. Elise Dopson, Databox ). 1 CAE credit.

LMS 243

LMS Software Chicago Washington 243

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DECEMBER 18, 2020

Digital marketing for education programs. Compare your marketing tactics to the twelve digital marketing channels described by WBT Systems. At the Harvard Business Review, Siri Chilazi and Iris Bohnet explain how to best use data to meet your DE&I goals. I love German Christmas markets. Virtual event risks.

Video 221

Video Certificate Review LMS 221

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JANUARY 11, 2019

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. Three ways content marketers can provide value to the sales team. Pam Didner, Content Marketing Institute ).

DC 275

DC Washington Learning Management System LMS 275

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MARCH 1, 2024

TopClass LMS shares another recap of a session from the Learning Business Summit. When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. Advertising. Have you heard of Connected TV (CTV) advertising ? More info/register.

Education 256

Education New Hampshire Tips Technology 256

WBT Systems

OCTOBER 18, 2016

This is leading to the availability of several platforms offering digital badge solutions , including a few learning management systems, such as TopClass LMS. This increases the visibility of the association’s education programs to the learner’s entire professional social network, without increasing marketing costs to the association.

Education 150

Education Learning Management System LMS Certificate 150

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MARCH 12, 2021

. – The Three C’s of Digital Marketing Success: How to Simply Create, Co-Create and Curate Content to Engage Your Audience and Drive Real Results. The world of digital marketing is becoming increasingly sophisticated but achieving success doesn’t have to be daunting. Host: American Marketing Association. 1 CAE credit.

Nashville 370

Nashville LMS North Carolina Recruiting 370

WBT Systems

NOVEMBER 15, 2016

The results that Harley Davidson have achieved by leveraging the stories and passion of their community are incredible, and are outlined in this Harvard Business Review article. We have also posted in the past about how to successfully market your association learning management system to appeal to members and potential members.

Learning Management System 150

Learning Management System LMS Certificate System 150

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MARCH 8, 2019

MemberSuite explains how associations can respond to this market demand by offering certificate and certification programs. Don’t wait until your LMS implementation is nearing the end to figure out what kind of reports you need. The time for discussing reporting requirements is way back before you even select an LMS platform.

LMS 170

LMS Price DC Washington 170

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DECEMBER 8, 2023

TopClass LMS explains why and how associations should step up their efforts and shares examples of associations who have. Another advantage of an app: it’s a centralized communication channel to your members, unlike social media platforms your association doesn’t own. Marketing to Gen Z and millennials. Mobile apps.

Strategy 272

Strategy Video Technology Innovation 272

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JANUARY 20, 2017

Organizer: Peggy Hoffman, CAE, president, Mariner Management & Marketing. Review SCORM and xAPI side-by-side to see the expanded capabilities xAPI has over SCORM. Digital Marketing for the Event Planner: Organic Search. Presenters: Aiden Callery, marketing manager, ASHA. Leslie Katz, director, brand marketing, ASHA.

LMS 150

LMS Arlington Content Review 150

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JANUARY 20, 2017

Organizer: Peggy Hoffman, CAE, president, Mariner Management & Marketing. Review SCORM and xAPI side-by-side to see the expanded capabilities xAPI has over SCORM. Digital Marketing for the Event Planner: Organic Search. Presenters: Aiden Callery, marketing manager, ASHA. Leslie Katz, director, brand marketing, ASHA.

LMS 150

LMS Software Arlington Cost 150

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DECEMBER 8, 2017

KnowBe4 says: if your IT and Marketing departments are not freaking out about GDPR compliance , you are not paying attention. Those insights feed into marketing automation systems to make them more effective at delivering messages that provide value to members.”. Aubrey Mellos, Marketing Manager, CommPartners. 1 CAE credit.

DC 150

DC Washington Review System 150

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APRIL 14, 2023

Marketing automation. Impexium describes three benefits of marketing automation , a capability you really must have in your association’s tech stack. They discuss configuring software for abstract submission and peer review, issuing the call for papers, designing the conference program, and more. CliftonStrengths.

Leadership 195

Leadership Education Revenue Strategy 195

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JULY 21, 2017

What I didn’t buy was any science fiction which, according to Harvard Business Review , “empower[s] us to confront not just what we think but also how we think and why we think it. [It] LMS provider WBT Systems writes about instructional design innovations that associations could borrow from “ModPo” and a few other award-winning MOOCs.

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Las Vegas DC Mooc Nevada 231

YourMembership

AUGUST 15, 2016

To remain competitive in business, we must move from annual reviews of our strategic plan to a much more dynamic shifting and assessment of our plan and our performance. The strong ROI for advertisers results in recurring media buys and ongoing campaigns that generate significant new revenue for the associations.

Certificate 150

Certificate Price Revenue LMS 150

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NOVEMBER 23, 2018

Companies are seeking a better ROI for their marketing dollars. Over on the WBT Systems blog, three associations share their AMS-LMS integration stories including their challenges, lessons learned and benefits reaped. As the population ages, new consumer opportunities and markets emerge. Marketing Land ). Blue Avocado ).

DC 170

DC Video Washington Strategy 170

Fonteva

DECEMBER 19, 2019

However, with advancements in technology and an online world saturated with experiences, it’s always a good idea to review the basics and see if there is any room for improvement. In this guide, we’ll be reviewing some member engagement basics and walking you through a couple of questions. Email marketing. Email marketing.

Member Engagement 59

Member Engagement Strategy LMS Class 59

.orgCommunity

JUNE 18, 2019

However, they will join and participate if they believe the ROI you offer is worth the short-term sacrifice to their budget—and you design and market programs that meet the education expectations of Millennials and Gen Z. 4: Social influence and reputation. Word-of-mouth marketing drives their buying decisions.

millennials 40

millennials Education How To Social Media 40

Reid All About it

MARCH 16, 2018

The authors of this Harvard Business Review article about the gig economy surveyed 65 freelancers (including consultants) about their lives. How does your content fit into your digital strategy and translate across your digital assets—website, mobile apps and social media? It’s so spot on. 1 CAE credit. Location: Alexandria VA.

eBook 46

eBook Social Media DC Content 46

YourMembership

FEBRUARY 21, 2013

Jack is the inventor of Knowledge Direct ® - a robust learning management system (LMS) used by dozens of trade associations and professional societies including the Emergency Nurses Association, the Direct Marketing Association and the American Society of Clinical Oncologists, among others.

Certificate 150

Certificate Florida Learning Management System LMS 150

Association Success

DECEMBER 29, 2020

As companies scramble to find resources to meet their needs, a Learning Management System (LMS) is a foundational tool used for learning content, employee training, and selling digital products. How will you be using your LMS? Do you need integration with social media tools? How long will it take to secure the LMS?

LMS 88

LMS Price Learning Management System Blended Learning 88

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SEPTEMBER 23, 2022

At Harvard Business Review, Marc Zao-Sanders says the capability and much of the value of a company is a function of the collective skills of its workforce, which is why you need to know how to identify lifelong learners when you’re hiring. LMS Demo Day. Thorben Grosser, VP of Product Marketing, EventMobi. Tue 9/27 at 3 p.m. –

Arlington 41

Arlington Education LMS Revenue 41

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JULY 8, 2022

In an article for MIT Sloan Management Review, Susie Lee from Degreed suggests four things leaders can do to foster a sense of belonging at their organizations. Lisa Vogel, Leader, Field & Event Marketing, Webex Events (formerly Socio). Does My AMS Have to Have a Bridge to My LMS? Host: American Marketing Association.

San Francisco 39

San Francisco Certificate Technology LMS 39

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JULY 12, 2019

Struggling with a limited marketing budget? Mighty Citizen turns 20 this year, and to celebrate they’re giving away $25,000 in free marketing services to one lucky mission-driven organization. Find out how you can use regional markets outside the US as an incubator or safe-haven in which to innovate, experiment and adapt.

Arlington 34

Arlington LMS Social Media Chicago 34

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APRIL 6, 2018

The weekly list of free educational events and resources for the association community… With so many event apps on the market, how do you even begin to find one? I’ll tell you: there just so happens to be a new peer review site to help you out, ReviewMyEventApp. If you don’t leave a review, you can pay to see all the reviews.

DC 39

DC Washington Review Resources 39

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OCTOBER 27, 2023

TopClass LMS highlights distinctive site features from several excellent examples. Marketing to younger generations. Trying to figure out how to market more effectively to Gen Z and millennials? Marc Zao-Sanders, Harvard Business Review ) It’s easy to screw up on breaking news. Orthodox beliefs. More info/register.

LMS 256

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SEPTEMBER 21, 2018

When you implement new technology, like an AMS or LMS, you don’t usually meet the brainiacs behind the scenes who created the software and map out the future of that software. WBT Systems peels back the curtain to introduce the players on the LMS development team and explains how they decide which new features to develop. Articulate ).

North Carolina 34

North Carolina DC Washington New York 34

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SEPTEMBER 13, 2019

WBT Systems explains how to increase your sales to nonmembers , an underappreciated market segment with huge potential. A majority of Gen Xers and Boomers are also regular users of social media and smartphones. Dave Bornmann (moderator), Chief Marketing Officer, Naylor Association Solutions. Kate Wagner, The Baffler ).

DC 34

DC Washington Revenue Review 34

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AUGUST 24, 2018

And that’s just one of the reasons why a learning management system (LMS) can be a game changer for members and associations , says WBT Systems. Chandar Pattabhiram suggests building a tribe by using evangelistic marketing, community intelligence and, my favorite, educational marketing. Teri Carden, Founder, Review My AMS.

Chicago 37

Chicago Innovation Washington Charlotte 37

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MARCH 6, 2020

Tanya Basu at MIT Technology Review writes about private micro-networks , like Cocoon, which some believe are the future of connecting. “…[S]uch micro-networks and the control they offer might redefine how we think about and use social media in the next decade, whether it is Cocoon or another app that follows in its wake.”.

DC 48

DC California Washington Raleigh 48

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OCTOBER 22, 2021

Content marketing. Edelman surveyed nearly 3,600 management-level professionals who consume thought-leadership content so they could help marketers understand how to break through the noise , when to use thought leadership and what B2B audiences want to see from companies. Michelle Schweitz, Marketing Manager, Community Brands.

San Diego 195

San Diego Education Social Media Content 195

Higher Logic

OCTOBER 10, 2019

Look for the most common data sources on your customers, like: Email : Opens, clicks and conversion rates in your marketing team’s automated email campaigns convey intention or interest. Social media : Brand mentions on social media help you understand customer sentiment. Review Purchase History and Budget.

How To 189

How To Products eBook Review 189