Reid All About it

OCTOBER 16, 2020

If you’re thinking about doing a content audit as preparation for developing a content strategy, Hilary Marsh shares a content audit planning worksheet and issues to consider before diving in. James Lancaster, Editor, AMI Magazine. Reed, FASAE, CMP, Chief Event Strategy Officer, American Society of Hematology. Content audit.

Indiana 221

Indiana Review Education Conference 221

Reid All About it

OCTOBER 9, 2020

The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. Topics include strategy, requirements, proposals, demos and selection, implementation, and buying in a pandemic. Host: Zoom.

Utah 370

Utah LMS Conference Technology 370

Membership Marketing

FEBRUARY 7, 2018

Of course they would have to survive without the $800,000 in dues revenue and some portion of the non-dues, advertising, and exhibitor revenue dependent on members. Why would an organization spend even the smallest amount of money on recruiting or renewing a member when the cost to serve approached the annual dues rate?

Cost 49

Cost Revenue Analysis Recruiting 49

CMA Solutions

NOVEMBER 17, 2022

Brand Marketing Strategy 2023: Create More Memorable Experiences World-class customer experience is everything. In addition, magazines and catalogs that are very visual are also being heralded all over again. We helped NJSNA recruit more than 1,600 additional nurses in a matter of weeks. Chatbots can help.

Marketing 52

Marketing How To Social Media New Jersey 52

Reid All About it

DECEMBER 18, 2020

Rebecca Schrag Hershberg and Yael Schonbrun, Greater Good Magazine ). Join a deep-dive conversation about the strategy and execution of the event from early critical choices to duty of care to the realities of hybrid. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions.

Video 221

Video Certificate Review LMS 221

Reid All About it

DECEMBER 9, 2022

Moderator: Heather Story, consultant, Volunteer Strategies. Membership Monday: Student/Young Professional Recruitment and Engagement. We will focus on a successful campaign for the recruitment and engagement of this membership segment. Successful Recruiting, Hiring and Onboarding in a Remote or Hybrid Environment.

Colorado 39

Colorado Recruiting Recruitment Survey 39

Reid All About it

FEBRUARY 21, 2020

Danny Lewis, Smithsonian Magazine ). Learn how to add wellness content and features to keynotes and sessions, partner with companies that will supply subject matter experts and practitioners for your events, and incorporate strategies into each wellness offering to create maximum engagement. Yes, they do. 1 CMP credit. 1 CAE credit.

DC 221

DC Washington Content Education 221

AMR Management Services

OCTOBER 2, 2012

Coming from the media world I often see parallels between magazines and associations. This trend strips traditional media and associations of subscription / membership revenue, depresses ad revenues and results in little left over for investment in good journalism, or educational programs and new ventures in the case of associations.

Case Study 64

Case Study Library Content Kentucky 64

Membership Marketing

MAY 10, 2017

In her book, The Membership Economy : Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue , Robbie Baxter spoke to this opportunity. And respondents also reported a median renewal rate of 84 percent meaning associations were benefiting from the revenue of a membership relationship on average for over 6 years.

Revenue 40

Revenue Proposal Recruiting Recruitment 40

.orgSource

JULY 3, 2023

Consider these statistics: Businesses using video marketing grow revenue 49% faster than those who don’t. It was considered too resource intensive to play a consistent role in most promotional strategies. Many groups still print a magazine. It is an effective recruitment tool that also promotes public awareness.

Video 88

Video Communications Strategy Content 88

Reid All About it

JANUARY 6, 2023

Non-dues revenue. After attending the RevUp Summit hosted by the Professionals for Association Revenue, WBT Systems says one lesson from the painful past few years is the need to diversify revenue. The community strategy playbook from Mobilize is based on the blueprint they developed for their own user community.

Revenue 42

Revenue North Carolina Education System 42

Reid All About it

MARCH 3, 2023

They describe strategies for applying game mechanics to influence attendee behavior, including the incentives and technology that will help you achieve event goals. That’s the question the Professionals for Association Revenue asked several association executives and consultants. . – Sponsorships. 1 CAE credit. More info/register. .

Revenue 39

Revenue Tools Education Member Experience 39

MemberClicks

NOVEMBER 8, 2021

This kind of job board is valuable for both members and job seekers, of course, but it’s yet another potential revenue stream for your organization as well. It can also serve as a revenue stream for your organization. Or you can manage a job board that only members can access for exclusive opportunities. Online membership directory.

Directory 52

Directory Certificate Discount Survey 52

MemberClicks

NOVEMBER 8, 2021

This kind of job board is valuable for both members and job seekers, of course, but it’s yet another potential revenue stream for your organization as well. It can also serve as a revenue stream for your organization. Or you can manage a job board that only members can access for exclusive opportunities. Online membership directory.

Directory 52

Directory Certificate Discount Survey 52

Reid All About it

APRIL 14, 2017

Learn how leading companies reframe customer success strategies by measuring customer effort, identifying issues and prioritizing customer service investments, creating a low-effort environment, and managing self-service and multichannel service. Learn how to grow prospect lists, impressions, conversions, and ultimately, event attendance.

Content 150

Content Chicago Marketing DC 150

Reid All About it

APRIL 22, 2022

Quorum explains why companies might want to have their own in-house governance relations team, strategy and software. Non-dues revenue. The pandemic taught many associations they need a diverse selection of non-dues revenue streams so they don’t rely too much on one source. New member engagement. Tue 4/26 at 12:30 p.m.

Proposal 39

Proposal Price Technology Recruiting 39

Association Adviser

JANUARY 17, 2018

The other 690 members saw NBOA through their magazine, annual meeting and webinars, but otherwise they received very little association support in their professional roles. JS: We needed to recruit more members; membership growth hadn’t been addressed in a significant way in some time. We expanded the magazine’s content and frequency.

Team 69

Team Resources Education Revenue 69

Reid All About it

AUGUST 19, 2022

Recruiting young members. The latest MGI report disclosed how poorly associations are doing with young member recruitment. Deep dive into MPI’s most recent Meetings Outlook research, published quarterly in The Meeting Professional magazine, and then discuss the trends that are most affecting you and your peers. Quick hits.

Technology 43

Technology Software Cost Products 43

Association Adviser

JANUARY 17, 2018

The other 690 members saw NBOA through their magazine, annual meeting and webinars, but otherwise they received very little association support in their professional roles. JS: We needed to recruit more members; membership growth hadn’t been addressed in a significant way in some time. We expanded the magazine’s content and frequency.

Team 61

Team Resources Education Revenue 61

Association Adviser

JANUARY 17, 2018

The other 690 members saw NBOA through their magazine, annual meeting and webinars, but otherwise they received very little association support in their professional roles. JS: We needed to recruit more members; membership growth hadn’t been addressed in a significant way in some time. We expanded the magazine’s content and frequency.

Team 60

Team Resources Education Revenue 60

SCD Group

SEPTEMBER 20, 2012

I visited recently with Rob Fowler, president/CEO of the Small Business Association Of Michigan and asked him to share SBAM’s story and the decision to dramatically expand membership and clout with a 10-year growth strategy that features a free membership. “Our Revenue per Member (RPM) is our key metric,” Fowler said.

Michigan 40

Michigan Revenue Content Strategy 40

Association Adviser

FEBRUARY 15, 2013

We publish CAR WASH Magazine ™ and developed Wash Count™, a tool for car wash operators to benchmark and compare their business results. About half of our members are “mom and pop” family-owned businesses, typically with two to four car washes and less than $10 million in annual revenue. There really isn’t a midsize member.

America 60

America Industry Tools Cost 60

SCD Group

JANUARY 6, 2013

Associations traditionally printed their materials (fliers, newsletter, magazines, etc.) In “ What The New Yorker Magazine Can Teach You About Content Marketing that Works ” Demian Farnworth noted “The long-form story (“epic content” in the Copyblogger vocabulary) is The New Yorker’s unmovable anchor in the rough seas of magazine publishing.

System 40

System Social Media Content Cost 40

Membership Marketing

JULY 20, 2011

For example, it probably would not be practical to create hundreds of versions of a monthly print magazine, but you might create two versions to serve some natural split in your membership like students and professionals, owners and operators, manufacturers and distributors. Unleash the Power of Market Testing in your Membership Recruitment.

Marketing 40

Marketing Price Survey Tools 40

Membership Marketing

APRIL 7, 2011

Tony - it seems to me that one major member benefit that many professional associations offer, namely the journal or magazine, is missing from this list. The number one tangible reason to join many of these groups would be to receive a journal or magazine. Unleash the Power of Market Testing in your Membership Recruitment.

Price 40

Price Survey Products Analysis 40

Membership Marketing

OCTOBER 21, 2011

It is a good example to show to people who argue that membership is no longer a viable go to market strategy. Membership includes a magazine, a member card, and member savings. Unleash the Power of Market Testing in your Membership Recruitment. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy.

Case Study 40

Case Study Marketing Price Survey 40

Membership Marketing

JULY 12, 2010

And my impression from those who shared made me feel that many associations are experimenting with various social media tools, but may not have a focused strategy in place on what they are trying to accomplish. So I wanted to share the three points this blog made on practical social media strategies here. Cost of Wrong Strategy. (8).

Social Media 40

Social Media Marketing Price Survey 40

Association Adviser

MARCH 19, 2013

If you look back at our most popular reader polls of the past three years it’s interesting to see how your peers’ concerns have shifted from strategy (2010) to communication and innovation (2011) to tools and technology (2012). Relevance is what drives both dues and non-dues revenue.” Michelle Mason, ASQ.

New York City 60

New York City New York California Video 60

Membership Marketing

JULY 25, 2010

The author, John Stott, served as an Anglican priest in London, but because of his writing has been recognized by Time magazine as one of the “100 Most Influential People in the World.” Unleash the Power of Market Testing in your Membership Recruitment. Cost of Wrong Strategy. (8). growth strategies. (4).

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

MARCH 5, 2010

“ Also, as an opt-in approach, ASOA said that they “placed ads on our website and promoted the program through business-reply cards in industry magazines.” Unleash the Power of Market Testing in your Membership Recruitment. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43).

Price 40

Price Marketing Cost Survey 40

Membership Marketing

DECEMBER 29, 2010

So when I came across some behavioral concepts from the consumer market in the Mckinsey Quarterly magazine, I thought that they could be applied to how we market and present our membership product. Unleash the Power of Market Testing in your Membership Recruitment. Cost of Wrong Strategy. (8). growth strategies. (4).

Tips 40

Tips How To Marketing Price 40