Optimist Consulting

MAY 31, 2016

I was delighted to recently present at CHASE on how to develop your membership marketing strategy and plan. These are the most commonly used channels: Direct marketing: Member emails, hard copy mailings, SMS/instant messages, and via direct marketing from partnerships you may have (if opted in). Potential members.

Marketing 100

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Higher Logic

DECEMBER 6, 2018

In the 2018 Membership Marketing Benchmarking Report from Marketing General, Inc., associations surveyed revealed the most common level of segmentation for their member marketing efforts: 55% – Membership level/type. Behavioral data and segmentation are key to maximizing the value of your targeted marketing efforts.

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Reid All About it

JUNE 18, 2021

Hear about how associations need to shift their mindset on recruiting, training and education; workforce trends that will shape the future labor market; and why retaining employees is more important than ever?. Community experts will be showcasing platforms and sharing their knowledge with the association market. Host: ASAE.

LMS 369

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MemberClicks

SEPTEMBER 21, 2022

To be more specific, in this article, you’ll learn: What member retention is Why them matter What retention rates can tell you Top 10 membership renewal strategies. This makes it way more cost-effective to retain the support of existing members than recruiting, onboarding and engaging new members all the time. What is member retention?

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Reid All About it

JUNE 25, 2021

Amanda Milligan, Content Marketing Institute ). Michelle Brien, VP of Marketing and Product Strategy for TopClass LMS by WBT Systems. Presenters: Chase Brunson, Marketing and Development Manager, The Rise School of Austin. Ed Salvato, LGBTQ marketing specialist. Quick hits. This is so me. 1 CAE credit. Host: PCMA.

LMS 361

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Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. WBT shares seven MOOC business model strategies you should definitely steal. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research.

Chicago 200

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Higher Logic

MAY 16, 2019

Membership recruitment and retention aren’t isolated processes. This change in the member’s journey requires a proactive, responsive, data-driven strategy so that you can engage each member at various levels of the funnel. I define and see the impact of digital transformation for associations using three main pillars.

Member Experience 196

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Optimist Consulting

JUNE 12, 2013

Obviously the current economic climate doesn’t help an organisation like the IoD when its main membership audience is business people. The self-employed/entrepreneur market is growing (in size and value) and the IoD would do well to attract and serve this market. I do hope their new strategy works. and BME members.

Strategy 100

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Higher Logic

MAY 29, 2020

If a document like this doesn’t exist, hold some informational interviews with your executive director and the head of the board to figure out what the association's main goals are for the upcoming year. Looking to personalize and target your email communications strategy to different member segments? Growing Non-Dues Revenue.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Blue Sky eLearn

JULY 24, 2019

At Snowball Fundraising , we develop fundraising and event tools for nonprofit organizations, so we’ve seen firsthand how important it is to develop and fine-tune the right strategies when events have very specific goals. . Encourage current members to volunteer for events or try and recruit others for you. Password-free registration.

Tips 201

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Reid All About it

JULY 17, 2020

Pandemic engagement strategies. MemberSuite identifies five strategies for engaging members during this next phase of the pandemic crisis : content, education, community, volunteering and causes. Tony Rossell, Marketing General, Inc. ). 5 virtual conference pricing strategies. MeetingsNet ). Allen, Washington Post ).

Montana 341

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Reid All About it

OCTOBER 15, 2021

The survey explores how association executives are managing member engagement and retention, achieving operational goals, crafting digital transformation strategies and coping with the ongoing effects of the COVID-19 pandemic. Membership strategies. to identify five membership strategies of high-performing associations.

Revenue 195

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Association Freak

JULY 26, 2022

How Many Associations Get Engagement Strategy Wrong Many associations are getting member engagement strategy wrong, despite a wealth of data proving that the best way to improve retention is by focusing on engagement, especially early in the membership cycle. There are three main things. This is empirically untrue.

Member Engagement 72

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Mariner Management

JUNE 30, 2021

The main challenge associations face in our digital transformation initiatives is that digital transformation is an iterative process that includes both technologies and culture. Recruit your team. CAE, is a chief strategist with a primary focus on membership, marketing and communications. Why is that?

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Reid All About it

OCTOBER 1, 2021

He identifies “four main Ego Stories that seem to be especially prevalent these days in informing who gets suckered into which particular conspiracy.”. ” Contrarian marketing common sense. Ryan Costello, co-founder of Event Farm and Chief Strategy Officer of MemberSuite. Quick hits. Event Garde ). 360LiveMedia ).

LMS 195

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Achieve

AUGUST 18, 2020

However, now is the perfect time to try new strategies to keep your donors engaged while raising support for your mission. Audiences are eager to continue supporting the causes they love in new ways, and virtual fundraising technology has made it easier than ever to update your strategies. Review your toolkit and virtual strategies.

Guidelines 98

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Reid All About it

JANUARY 14, 2022

Volunteer recruitment. Why do some associations have a tough time recruiting volunteers and others don’t? Combating Burnout: How Marketing Teams Are Burning Bright. Your marketing team could be at risk. Host: American Marketing Association. Here’s a briefing by Mario Gabriele on a metaverse called Decentraland.

Team 195

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Reid All About it

JANUARY 10, 2020

Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch. Facebook Giving Tools are not just the next generation fundraising platform – for many new and small charities, they are now the main source of individual giving. Elise Dopson, Databox ). 1 CAE credit.

LMS 243

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Fonteva

NOVEMBER 23, 2021

At a time when many organizations are pivoting and reimagining their strategies, your organizational culture is more important than ever. At Rain PO S , we help businesses connect with and provide value for their communities through our all-in-one point of sale, website, and marketing system for main-street retailers.

Organization 52

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EventMobi: Association Events

SEPTEMBER 28, 2023

In fact, the 2023 Membership Marketing Benchmarking Report states that 64% of associations believe members join to network with others in the field. According to the 2023 Membership Marketing Benchmarking Report , 50% of associations reported an increase in new member acquisitions, up from 44% in the 2022 report!

Directory 147

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Higher Logic

MAY 8, 2019

Follow our tips to improve your association’s email open rate and boost member engagement, building a stronger communications strategy along the way. Resource: Email Marketing vs. Marketing Automation [Explained]. The same is true of email marketing communications. Tip #1: Allow for Email Opt-in + Topic Selection.

Tips 166

Tips Email Marketing Newsletter Communications 166

Achieve

SEPTEMBER 15, 2023

These goals can impact the way your association promotes the online community during recruitment. If your main goal is to increase engagement, for instance, you might provide some kind of incentive for those who participate (e.g., About the Authors Erin Lemons and Jake Fabbri Erin Lemons is the Senior Director of Marketing at Fonteva.

Committee 52

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Higher Logic

SEPTEMBER 28, 2017

If you decided to actively recruit students, they would also be a separate persona. That information gives you insight with which to create engagement and retention strategies. Do you need member personas to help you recruit new members ? Do you need member personas to help you recruit new members ? Define Your Purpose.

Member Experience 136

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YourMembership

OCTOBER 16, 2014

While on the surface it might seem like a good idea since their LinkedIn group has over 5,000 members, a recent news story about the social media giant might give anyone reason to pause and reconsider that strategy. LinkedIn generates revenue through three main channels – talent solutions, marketing solutions, and premium subscriptions.

Social Media 150

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MemberClicks

SEPTEMBER 1, 2023

Topics include business strategy and innovations, thought leadership,business practices, HR, TED talks, economy, renewals, eCommerce, and DEI. September 5, 3:00 PM In today’s tight labor market, employers need every competitive edge they can get to stand out. The webinars below cover a variety of skills, news, and advice to help.

Social Media 52

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Fonteva

FEBRUARY 9, 2021

These engagement methods aren’t just used to recruit new members, but are also essential elements needed to actively retain those members. Whether more engaging alternatives are popping up or you’ve simply run out of fresh ideas, it’s worth it to explore how you can strengthen your association member engagement strategy.

Member Engagement 98

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Associations Now

APRIL 9, 2019

Real estate experts say traditional considerations like location, access to transportation, and floor-plate size remain the main reasons tenants pick one place over another,” Margolies says. If your organization is in the market for a new workplace, a “smart office” might be the way to go. Looking to improve member recruitment?

New York 52

New York Recruiting Recruitment Maine 52

Membership Marketing

JANUARY 2, 2014

In this and several upcoming posts, I want to share three resolutions you may want to consider for your membership marketing program in the New Year. The basics of membership marketing are to create a plan, try new approaches, and track the results and your important membership data points.

Marketing 40

Marketing Sample Recruiting Recruitment 40

Reid All About it

MARCH 10, 2017

Billhighway shares strategies for getting your chapters to share their data and for eliminating the pervasive and toxic ‘us vs. them’ syndrome. Marketing Automation (Tyson’s Corner VA). Join the first session of #CAEvolve with a Lunch & Learn about membership development, use of technology, and marketing automation.

Raleigh 150

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Higher Logic

MAY 17, 2016

If you’re a community manager, you can use effective blog posts to recruit and communicate with both current and potential community members – and all of these principles apply. As you may know, this familiar technique is called content marketing. Content strategy for bloggers. It’s racked up 1.3 That's what you're after.

Tips 185

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Association Freak

MAY 21, 2022

The Shifting Association Market. Some knew the market was shifting around them. This gave us an understanding of which market forces they were up against and, much more importantly, what they could do about it. Some knew the market was shifting around them. Market Pressures On Association Succeses.

Revenue 72

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Slice-Works

JANUARY 15, 2015

Membership Marketing Best Practice #1. When looking at your membership marketing, you first need to identify the primary drivers of membership for the audiences you are trying to capture. Membership Marketing Best Practice #2. Membership Marketing Best Practice #3. Membership Marketing Best Practice #4.

Marketing 28

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Associations Now

MAY 28, 2019

And, in analyzing the decision to join, User Experience (UX) Director Mike Steckel of Mighty Citizen, a branding, marketing, and digital communications firm, says it’s often a combination of head and heart appeals that’s most effective for prospects. A homepage requires strong call-to-action text that gets recruits and members excited.

Discount 100

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Mariner Management

SEPTEMBER 24, 2021

The Changing Chapter: The blurring of geographic boundaries is changing the way we view the chapters’ roles in the association’s overall strategy. Cultivating a successful volunteer pool: Two main challenges to recruiting and retaining volunteers have always been 1) the readiness of volunteers to be successful in their positions (i.e.,

Recruiting 62

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Achieve

DECEMBER 8, 2022

Follow these steps to target your social media strategy for stewarding relationships with donors: Encourage donors to follow you on social media. nonprofit marketing. , Create an overall strategy for all the ways you’ll use your social media accounts. marketing videos that illustrate your nonprofit’s mission.

Social Media 52

Social Media How To Newsletter Content 52

Mariner Management

DECEMBER 10, 2020

Pre-pandemic associations tapped their components for four key roles: member engagement, leadership development, member recruitment and professional development delivery. We have also pondered the calls for action we must take if chapters are part of our strategy to assure success. Enter 2020. Local remains critical.

Metro 83

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Reid All About it

MARCH 9, 2018

If a competitor beat you to a new market opportunity or disrupted your business model, know you’re in good company. Now for the main event: upcoming free professional development events for the association community. Your Event Marketing Survival Guide. Take away a sample 12-month marketing calendar. Wed 3/14 at 1 p.m.

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