Reid All About it

MARCH 12, 2021

I just read a new paper— The New Association Tech Ecosystem: Powering Member Experiences with Integration and Specialization —from Chris Gloede and Karen Power of Ricochet Advice and I suggest you do too, especially if you have technology or analytics decisions on the horizon. Association technology and analytics. Quick hits.

Nashville 370

Nashville LMS North Carolina Recruiting 370

Association Analytics

MARCH 13, 2024

Every score has a treasure trove of insights you can work with to improve your members’ experience. That depends on your association’s members! First, you’ll want to consider is what the journey looks like, from new member to lifetime member. a webinar for executive-level members).

Review 169

Review Member Engagement Process Examples 169

Higher Logic

FEBRUARY 4, 2020

Here’s what else we know : You can reach and retain younger members by exceeding their expectations with a customized member experience that meets them where they are in their careers, and positions you to grow together. Make it simple for your members to connect (on their terms) while providing a cohesive member experience.

Communications 287

Communications Tips Content Tools 287

Aptify

JULY 1, 2021

Membership recruitment is a never-ending project. Every year, members leave your organization – they retire, change jobs or professions, go out of business, lose their professional development budget, or just leave for unknown reasons. As members go out the back door, you must keep new ones coming in the front. Get it now.

Recruiting 146

Recruiting Recruitment Social Media eBook 146

Higher Logic

MAY 16, 2019

Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago. Membership recruitment and retention aren’t isolated processes. What information do your members need at a specific time?

Member Experience 196

Member Experience Technology Content Communications 196

Higher Logic

MAY 30, 2018

But, taking a few minutes to sit down and truly understand each one can benefit the marketer. They’re friendlier than they seem, and you’re likely going to be hearing a lot more about them in the marketing world. What’s the difference between marketing automation and AI? The marketer creates the rules controlling the automation.

Marketing 114

Marketing eBook System Content 114

Nimble AMS

APRIL 29, 2022

There are myriad options on how to increase profits, however, leveraging successful strategies at your organization guarantees increased revenue and delivers value to the member experience. . Providing event opportunities is a fantastic way to improve the member experience and accelerate association non-dues revenue.

Revenue 117

Revenue Strategy Discount Price 117

EventMobi: Association Events

SEPTEMBER 21, 2023

In this blog post, we’ll cover: How to increase membership retention The best member retention strategies Tips on creating an event strategy for member retention What Is Membership Retention and Why Does It Matter? Membership retention is an organization’s ability to keep its members active following recruitment and onboarding.

Strategy 130

Strategy Software Social Media Discount 130

Reid All About it

APRIL 12, 2024

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. Member recruitment. Sponsorship.

Revenue 256

Revenue Strategy Price Newsletter 256

Associations Now

AUGUST 20, 2019

Two new reports point to member engagement challenges for associations, which could mean it’s time to test out an omnichannel marketing strategy—and, no, that’s not the same thing as multichannel marketing. Is your member engagement rate dropping? Now, you might be thinking, “We’re already doing omnichannel marketing.”

Marketing 89

Marketing Member Engagement Strategy Report 89

Higher Logic

FEBRUARY 28, 2019

Exploring new ways to keep your members engaged and informed about your events can increase overall member satisfaction and translate to a boost in event attendance. Hosting a live webinar on your platform is an exciting way to engage your members and prospects, rejuvenating interest in continuing education.

Tools 208

Tools LMS eBook Resources 208

Reid All About it

MAY 10, 2019

Some quick hits before we get to next week’s free webinars: How to gain blog traffic by refreshing old content. Mike Murray, Content Marketing Institute ). If you have any free webinars or events coming up, please send me the link. Data Segmentation and Its Huge Impact on the Member Experience. More info/register.

DC 170

DC FAQ Member Experience Project 170

Nimble AMS

JULY 28, 2022

Remember, investing in new technology not only brings benefits to your organizational operations , but it improves the member experience. According to the Community Brands Study, there’s a direct correlation between innovative technology and member satisfaction. Watch now.

Software 122

Software LMS Learning Management System Missouri 122

Reid All About it

MARCH 25, 2022

Professional development market potential. Skip down to the list of free webinars if you prefer takeout. If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. Thorben Grosser, VP of Product Marketing & Events, EventMobi. Beware of QR code scams.

Revenue 195

Revenue Content Virginia Technology 195

Reid All About it

NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Email Address: Subscribe If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled.

Certificate 281

Certificate Price Tools Technology 281

Reid All About it

JANUARY 28, 2022

Skip down to the list of free webinars if you prefer takeout. If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. Take Your Silent Auction to the Next Level: Raise More Money, Free Up Staff Time and Create an Unforgettable Member Experience.

Newsletter 195

Newsletter Survey Team Software 195

Reid All About it

FEBRUARY 5, 2016

Schedule one hour next week to attend one of these webinars, read ASAE Collaborate, or skim the #assnchat hashtag on Twitter for good reads. – How to Build an Amazing Volunteer Recruitment Strategy. Discover the difference between traditional recruitment strategies and the volunteer attraction strategy. Register here. (1

Pennsylvania 150

Pennsylvania Social Media Recruiting Recruitment 150

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Email marketing news.

Survey 256

Survey Project Strategy Education 256

Reid All About it

JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Newsletter Price Technology 195

Reid All About it

JULY 21, 2023

Email Address: Subscribe If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. Host: Omnipress Speaker: Tracy Grzybowski, Director of Marketing, Omnipress Thu 7/27 at 12 p.m. – Hear tips to recruit and retain these generations. 1 CAE credit.

Atlanta 195

Atlanta millennials Price Technology 195

Reid All About it

SEPTEMBER 1, 2023

Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. This is essential reading for understanding trends in membership recruitment, engagement, renewal, dues, value propositions, and more. Workplace culture.

Revenue 227

Revenue Survey Education Strategy 227

Reid All About it

MARCH 5, 2021

Skip down to the list of free webinars if you prefer takeout. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. Fri 3/5 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future. Scott Barry Kaufman ). Host: Fridays@4.

North Carolina 370

North Carolina Certificate Strategy Case Study 370

Reid All About it

MARCH 10, 2023

WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. Content marketing. B2B marketers overwhelmingly believe content marketing produces the leads with the highest ROI , says Marketing Charts. You need a content marketing ecosystem to support them.

Committee 195

Committee Education Software Technology 195

Nimble AMS

DECEMBER 5, 2022

Increase opportunities for deeper member connections by empowering your volunteers to lead in your learning program. Encourage qualified volunteers to offer their specialized industry knowledge to create continuing education courses or webinars for your members.

Member Engagement 133

Member Engagement Social Media Review Recruiting 133

Reid All About it

JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Kim Moutsos, Content Marketing Institute ). Skip down to the list of free webinars if you prefer take-out.

Innovation 359

Innovation Las Vegas Communications Education 359

Reid All About it

DECEMBER 1, 2023

Member recruitment. To attract young members , you must recruit in ways that make sense to them. Email Address: Subscribe If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’m happy to feature it as long as it’s not too product-centric.

Arlington 266

Arlington Technology Strategy Los Angeles 266

Reid All About it

OCTOBER 5, 2018

In their Ultimate Guide to SEO , HubSpot describes in plain English how to increase your site’s visibility and rankings with search engine optimization, content marketing, and link building. A few quick hits before we get to this week’s list of free webinars: Keep an eye out for these top 11 phishing email subject lines.

DC 170

DC Washington Tools Certificate 170

Reid All About it

JUNE 9, 2023

Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Event marketing. She says it’s time to retire outdated and insider event marketing jargon. But We Want Your Sponsorship How can an association build non-dues revenue and member engagement all at once? .

Revenue 205

Revenue Content Chicago Leadership 205

Reid All About it

JANUARY 14, 2022

Volunteer recruitment. Why do some associations have a tough time recruiting volunteers and others don’t? Skip down to the list of free webinars if you prefer takeout. If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. Email Address: Subscribe.

Team 195

Team Technology Certificate Revenue 195

Reid All About it

JANUARY 20, 2017

Now, onto the list of this week’s free webinars and learning events. If your organization has a webinar scheduled in the next few weeks, please send me the link. Organizer: Peggy Hoffman, CAE, president, Mariner Management & Marketing. Digital Marketing for the Event Planner: Organic Search. 1 CAE credit.

LMS 150

LMS Arlington Content Review 150

Reid All About it

JANUARY 20, 2017

Now, onto the list of this week’s free webinars and learning events. If your organization has a webinar scheduled in the next few weeks, please send me the link. Organizer: Peggy Hoffman, CAE, president, Mariner Management & Marketing. Digital Marketing for the Event Planner: Organic Search. 1 CAE credit.

LMS 150

LMS Software Arlington Cost 150

Blue Sky eLearn

OCTOBER 19, 2020

If those members do decide to leave, the time and effort into attracting them is ultimately wasted. If you can only focus on either recruitment or retention, it’s more cost-effective and beneficial to focus on the latter. However, that doesn’t mean you forget recruitment efforts altogether! Jake Fabbri.

Association Management 250

Association Management Committee Learning Management System Software 250

Reid All About it

JUNE 2, 2023

Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. WBT Systems says learning analytics can answer all kinds of questions about your education programs, including their market performance, effectiveness, and value to learners and your association. Don’t have a salesperson call them.

Technology 195

Technology Chicago Education System 195

Reid All About it

APRIL 2, 2021

Mike Murray, Content Marketing Institute ). Skip down to the list of free webinars if you prefer takeout. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. Hear what works, where to focus your resources, marketing, management, and tracking.

Revenue 335

Revenue Conference Industry Strategy 335

MemberClicks

APRIL 28, 2022

Recruiting new members and keeping them engaged is a crucial activity for all associations. And while it’s a challenge to engage any of your member base, engaging young members can feel particularly daunting—particularly younger Millennials and Gen Z. That way, your young members can add new skills to their resume.

Tips 98

Tips millennials Newsletter Recruiting 98

Reid All About it

NOVEMBER 4, 2016

Before I get to the list of webinars, how about some good reads? I’ve always been interested in how people develop habits, and how associations can encourage members to build “association habits” – participating in an online community, checking an app, reading a blog, or whatever action ties the member more tightly to the association.

Las Vegas 150

Las Vegas Leadership Washington Education 150

Higher Logic

NOVEMBER 20, 2019

Your association is the perfect place to connect members with the perfect mentor or mentee. In fact, Marketing General revealed that 48 percent of associations say participation in their mentoring program has increased—a clear indicator that members are seeking this benefit. Seek Feedback from Mentors and Mentees.

How To 240

How To Tips Leadership Survey 240