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Association Brain Food Weekly: 2.19.21

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Dave Lutz of Velvet Chainsaw Consulting applies the principles of product management to virtual/hybrid conferences and comes up with several ideas for repackaging and rebroadcasting session content that will deliver member value and/or new revenue. I love Marketing General Inc.’s Host: New York Society of Association Executives.

Revenue 322
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Association Brain Food Weekly: 1.22.21

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Host: New York Society of Association Executives. Learn how to develop winning names for publications, events, workshops, webinars, courses and products to help you energize attendance, increase participation and drive interest. Marketing Automation & Technology Systems Demo Day. . What does that mean? 1 CAE credit.

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Association Brain Food Weekly: 2.26.21

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It’s time to assess your technology stack and partners because you can’t afford to continue settling for “good enough” technology , not if you want to take advantage of emerging opportunities and meet the changing needs of your members and market. Tony Rossell, Marketing General, Inc. ). The State of Association Marketing.

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Association Brain Food Weekly: 1.15.21

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The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Kim Moutsos, Content Marketing Institute ). Kelli Kopec, Product Marketing Manager at Cvent. More info/register.

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Association Brain Food Weekly: 3.5.21

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Laura Cappelle, New York Times ). The nerdy dopamine pathway: a well-traveled route if, like me, you get excited and energized by the possibility of learning something new. PCI Compliance Workshop 101 for Associations. Director of Client and Market Success, ?rasa.io. Scott Barry Kaufman ). Thu 3/11 at 11 a.m. –

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Association Brain Food Weekly: 2.12.21

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Presenters: Harneet Singh, Director of Marketing, Preseem. Let’s talk about how you’re applying what you learned last year to market your virtual meetings this year and increase engagement. Hosts: ASAE Communications Professionals Advisory Council, Membership Marketing Advisory Council and Meetings & Events Advisory Council.

Revenue 370
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Association Brain Food Weekly: 7.9.21

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Another example of wishful thinking disguised as conventional wisdom: Claire Cain Miller at the New York Times says there’s no evidence that chance meetings at the office boost innovation. The only thing missing from my recipe is waxed beans because I’ve never seen them at the store or farmers market. Office myth. Host: Hubilo.