Reid All About it

JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Newsletter Price Technology 195

EventMobi: Association Events

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. Membership recruitment campaigns are most often run by associations, clubs, and nonprofits who want to broaden their reach and power up their dues-based revenue. Step 7: Market, market, market!

How To 130

How To Discount Social Media Software 130

NXUnite

OCTOBER 4, 2023

Peer-to-Peer Fundraiser Peer-to-peer fundraising is a fun and engaging way to get your supporters directly involved in the fundraising process. For instance, you might promote their company in your marketing materials to help expand their reach in exchange for financial support. Let’s dive in!

Social Media 130

Social Media Proposal Newsletter Process 130

EventMobi: Association Events

SEPTEMBER 21, 2023

Membership retention is an organization’s ability to keep its members active following recruitment and onboarding. Acquiring new members comes with upfront costs, especially those tied to marketing. But on a practical level, how can you actively recruit and retain members for the long run? Why does member retention matter?

Strategy 130

Strategy Software Social Media Discount 130

Membersuite

MARCH 16, 2022

Without clean, complete data, no one on staff can keep up with the changing behavior and interests of members and customers, send them relevant content and marketing messages, and deliver the value they seek. Joining your association should be a quick, barrier-free process. 3: Newsletters. 6: Recruitment Lead Generation.

Directory 141

Directory Newsletter Recruiting Recruitment 141

MemberClicks

APRIL 19, 2024

If you are interested in expanding the influence and footprint of your membership-based organization, you can often find inspiration from how commercial businesses compete and market themselves. We will discover how to define your member value proposition and the questions to answer that will make the process easier.

Discount 52

Discount Price Sample Marketing 52

Higher Logic

MAY 8, 2019

If you send out different kinds of emails (newsletters, event information, system communications about your technology etc.) Resource: Email Marketing vs. Marketing Automation [Explained]. The same is true of email marketing communications. Resource: Your Guide to Effective [Not Annoying] Marketing Personalization.

Tips 166

Tips Email Marketing Newsletter Communications 166

Reid All About it

NOVEMBER 20, 2020

Quick hits before we get to the list of next week’s free education: 40 one-sentence newsletter tips. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. Josh Spector ).

Certificate 370

Certificate System Dallas Price 370

Higher Logic

JANUARY 3, 2020

Online communities bookend your customer reference program by allowing you to both identify and recruit strong customer advocates , as well as connect prospects and customers in the community for a positive and authentic reference experience. An online community platform helps firms improve return on marketing investment by 33% ( Aberdeen ).

eBook 194

eBook Products Tips Tools 194

Blue Sky eLearn

JANUARY 14, 2019

For example, your organizations can offer each other: Advertising space in emails or newsletters. Your association might have a list of people that aren’t members but have interacted with your organization before—these could be individuals who subscribe to your newsletter, attended an event once, or purchased something for a friend.

Strategy 157

Strategy Social Media Discount Newsletter 157

Blue Sky eLearn

JANUARY 14, 2019

For example, your organizations can offer each other: Advertising space in emails or newsletters. Your association might have a list of people that aren’t members but have interacted with your organization before—these could be individuals who subscribe to your newsletter, attended an event once, or purchased something for a friend.

Strategy 150

Strategy Social Media Discount Newsletter 150

Aptify

DECEMBER 6, 2017

One of the most important players in your association marketing plan doesn’t have a place in the org chart, doesn’t have an office, and doesn’t even get vacation time. You take this player for granted as long as they assist your marketing efforts. Does it support your association marketing plan in a 21st century way?

Marketing 56

Marketing Software Content Process 56

.orgSource

AUGUST 28, 2023

But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. Hardy captures what most marketers are striving to accomplish today. Be Deliberate Thought leadership is an important top of the funnel marketing tool. My YouTube examples don’t quite fit this lofty definition.

Leadership 88

Leadership Social Media Case Study Industry 88

Membership Marketing

MARCH 12, 2013

Whether you recruit new members using direct mail, email, or telemarketing, your efforts are empowered by identifying the very best prospects for membership and then promoting to them. A free organizational or industry e-newsletter. A registration for a private social network. Sample Lead Capture Microsite. ??

Recruiting 40

Recruiting Recruitment Sample Newsletter 40

Reid All About it

JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Kim Moutsos, Content Marketing Institute ). Apply now for a Gold Circle Award or volunteer as a GCA judge. 1 CAE credit.

Innovation 359

Innovation Las Vegas Communications Education 359

Achieve

SEPTEMBER 15, 2023

Other associations post regularly on social media and cultivate vibrant online communities while yours just sends monthly email newsletters and occasionally meets over Zoom. These goals can impact the way your association promotes the online community during recruitment. Step 1: Identify the goals and purpose of the community.

Committee 52

Committee Newsletter Social Media Technology 52

Reid All About it

JULY 24, 2020

Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities. This conversation will be a starting point for those unsure of where to begin, as well as a welcome space for those who have already started this process to share their experiences.

Montana 259

Montana Revenue Case Study Conference 259

Reid All About it

JULY 16, 2021

Newsletter suggestion. I always enjoy reading The Art of Noticing newsletter from Rob Walker, author of a book by the same name. Presenter: Brudis Limar III, Head of Revenue – Sales and Marketing, e180. Professional Development Townhall: Do This, Not That: What’s Working NOW for Email Marketing. 1 CMP credit.

Revenue 195

Revenue Video Strategy Industry 195

MemberClicks

DECEMBER 19, 2023

Your organization’s membership website is one of your most visible marketing assets. Below, you’ll find seven easy steps on how to build a membership website to recruit and retain members plus find your perfect membership website builder! Marketing and Feedback : Features for advertising and conducting organizational elections.

Directory 52

Directory Discount Software Tools 52

Reid All About it

JUNE 30, 2017

LMS provider WBT Systems explains how to plan and market an online learning challenge that creates industry buzz and momentum for further learning. And finally, here’s one for you my freelance friends: a post by Jocelyn Glei—who by the way has a good newsletter —about maintaining your sanity and productivity when you work alone all the time.

Chicago 153

Chicago DC Washington LMS 153

ISAE

JANUARY 31, 2024

Market your auction. Setting your budget early in the planning process can help you create parameters and ensure you plan an auction within your means. Market your auction. Just as you should carefully plan every step of your auction, you should also design an effective marketing strategy to reach as many people as possible.

Team 52

Team Software Event Planning Social Media 52

Reid All About it

MARCH 19, 2021

Two proven tips to increase your newsletter’s open and click rates. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. Quick hits. Ann Handley via Jaina Mistry, Litmus ).

LMS 370

LMS Nashville Strategy Video 370

Membership Marketing

JANUARY 10, 2018

Complete Website and Database Updates – Perhaps one of the most challenging aspects in establishing a new membership model is making sure that it functions seamlessly from the website through the AMS for both the join or renewal process and that the instructions provided on the website are clear.

Communications 56

Communications How To Recruiting Recruitment 56

Aaron Wolowiec

FEBRUARY 24, 2015

I didn’t want marketing speak, but instead the pros and cons of dining experiences. The point is: Word-of-mouth is a powerful marketing tool. According to “3 Keys to More Referrals: Leverage Your Member Love,” engaging happy members can be a powerful member recruitment tool. So the first thing I did? And it’s often overlooked.

Survey 100

Survey Newsletter Marketing Social Media 100

MemberClicks

OCTOBER 6, 2022

From purely administrative duties like processing dues to actually engaging one-on-one with members, you know all too well the amount of time and effort that goes into every aspect of managing your membership. The first pillar of membership management is the process of acquiring new members. Membership marketing.

Membership Management 52

Membership Management Software Social Media Recruiting 52

Fonteva

MARCH 19, 2020

When associations thrive, they see boosts in member recruitment and improved retention rates. Discover opportunities to recruit new members. This process of working towards an error-free database is called data hygiene. Need more support on data processing and creating actionable solutions? Understand lags in membership.

Tips 52

Tips Recruiting Recruitment Tampa 52

Association Adviser

OCTOBER 23, 2018

Associations are rightly proud of their member communications: Magazines, newsletters and websites represent the value of membership in the organization, while also sharing important industry news and professional development education with members. There are many awards contests for which association communications are eligible.

Newsletter 62

Newsletter Communications Press Release Social Media 62

.orgSource

JANUARY 9, 2023

A board matrix can be a powerful tool to point the selection process in positive directions. When you succeed at recruiting talented leaders, share the good news broadly. Enlist your marketing department to craft audience-specific messaging for maximum impact. Don’t limit announcements to your website or a newsletter.

Handbook 88

Handbook Press Release Newsletter System 88

Membership Marketing

MARCH 18, 2020

During the 9/11 crisis years ago, people had the opportunity to congregate in their neighborhoods, places of worship, offices, and public places to share and process their thoughts and anxieties. The Membership Marketing Blog is written by Tony Rossell, Senior Vice President of Marketing General, Inc.

Class 85

Class Newsletter Certificate Social Media 85

Achieve

DECEMBER 8, 2023

Email marketing. In addition to email blasts providing information about specific fundraising events or campaigns, create an alumni newsletter that sums up all of your current initiatives on a recurring basis. Text messaging.

Tips 52

Tips Survey Social Media Communications 52

Reid All About it

APRIL 12, 2019

MemberSuite shares membership marketing tactics to use before, during and after your event to recruit non-member attendees. Here’s a little piece I did on microvolunteering —one of my longtime soapbox topics—for my state association’s newsletter. Tom Whatley, Content Marketing Institute ). Fri 4/19 at 10:30 a.m.

LMS 276

LMS Pennsylvania Innovation Education 276

MemberClicks

DECEMBER 7, 2022

You probably do some email marketing, event marketing (to attract potential prospects) and maybe even some inbound marketing. But are you tapping into your strongest marketing tool – your members? A referral program is one of the best ways to recruit new members. Referral programs VS referral marketing.

How To 52

How To Discount Recruiting Recruitment 52

Association Success

JULY 23, 2018

A step-by-step guide to a successful rebranding process. It includes your print and digital communications such as your magazine, letterhead, e-newsletter, emails, and social media. A rebrand also includes content for your meetings, membership recruitment, government relations and fundraising. Conduct market research.

Newsletter 68

Newsletter Social Media Recruiting Recruitment 68

Reid All About it

FEBRUARY 17, 2017

I used to go online to quickly check my emails for anything important and I’d end up reading newsletters and community digests, moving onto Hootsuite, falling down the black hole of clicking on tweeted links, reading more articles, and oh why not just a glance at LinkedIn too, then more newsletters and suddenly hours have flown by.

Charlotte 150

Charlotte DC Washington Newsletter 150

Reid All About it

FEBRUARY 17, 2017

I used to go online to quickly check my emails for anything important and I’d end up reading newsletters and community digests, moving onto Hootsuite, falling down the black hole of clicking on tweeted links, reading more articles, and oh why not just a glance at LinkedIn too, then more newsletters and suddenly hours have flown by.

Charlotte 150

Charlotte DC Washington Newsletter 150

Protech

JUNE 11, 2020

In our recent webinar with Web Scribble ’s Marketing Director Dawn DiLorenzo, she shared a jaw-dropping fact: Indeed’s data has revealed a 35% drop in its 7-day average of job postings year-over-year. Easy search and application process . Lastly, associations are now communicating with members via a digital recruitment guide.

Revenue 83

Revenue Tips Social Media Communications 83

MemberClicks

DECEMBER 19, 2023

Trade shows can be an effective event and sales and marketing tool, stimulating networking, innovation, and collaboration. In this blog, we’ll cover everything you need to know to host your own trade show in 15 key steps, including picking your venue, creating your marketing plan, essential tools, and other trade show ideas.

Tools 52

Tools How To Software Cost 52