Higher Logic

DECEMBER 19, 2017

Once considered a fad, content marketing has proven it’s “King” and shows no signs of slowing down. With 2017 coming to a close, now is a great time to revisit your marketing plan and amp up your content initiatives. With 2017 coming to a close, now is a great time to revisit your marketing plan and amp up your content initiatives.

Content 227

Content Marketing Social Media Process 227

Association Success

JULY 16, 2020

Content curation is a way to strengthen your content marketing efforts without having to invest a ton of time and money in creating original content like blog posts. Fortunately, marketers have access to a range of free and paid tools designed to help small teams curate better and faster. We also detail how you can use rasa.io

Tools 122

Tools Content Marketing Newsletter 122

Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. More info/register.

Newsletter 266

Newsletter Certificate Denver Case Study 266

Achieve

MARCH 10, 2021

It must connect to each step of the donation process as well. . payment process. Each step of the donation process should reflect authenticity to your donors to establish rapport. So, how can your organization communicate transparency in your giving process and as an organization as a whole? . payment processing.

Process 98

Process millennials Social Media Communications 98

Association Analytics

FEBRUARY 20, 2024

Signing up for a membership is not something today’s professionals shy away from, so it’s critical for today’s associations to discover how to get in front of their target market and successfully communicate their value. Some common methods to engage and nurture potential members include articles, testimonials, email and newsletters.

Strategy 169

Strategy Social Media Discount Newsletter 169

NXUnite

MARCH 18, 2024

When it comes to fundraising and marketing, your nonprofit needs to maximize its revenue in order to fund its important work. Donor stewardship is the process of building relationships with donors after they make a gift to your nonprofit. Donor stewardship allows you to do both! What is donor stewardship?

Tips 130

Tips Newsletter Communications Examples 130

NXUnite

JANUARY 23, 2024

This helps your audience understand your process and appreciate the effort behind the achievement. Use Visual Content According to Getting Attention’s guide to digital marketing , 91% of individuals prefer visual content to written content. Remember that a consistent message is key to multichannel marketing.

Content 130

Content Strategy Newsletter Social Media 130

NXUnite

MARCH 22, 2024

However, there are a lot of options on the market and not all of them provide the same level of support or effectiveness. Event management software is a tool that supports the entire planning process for your event. This often includes everything from registration, event marketing, and event reporting.

Software 130

Software Event Planning Tools Cost 130

Higher Logic

MAY 19, 2016

Could your marketing department benefit from your organization’s community? It doesn’t matter what your community is for or why your organization decided to establish one -- it can be a powerful tool for your marketing department. Your most dedicated members or customers are also some of your greatest marketing allies.

Team 136

Team Marketing Newsletter eBook 136

Reid All About it

JANUARY 28, 2022

Join this engaging conversation as Vince Caldwell leads us through the latest and best new business books on the market and shares his advice for young professionals along the way. Learn how the American Speech-Language-Hearing Association developed a unified process to manage their annual program participant survey. 1 CAE credit.

Newsletter 195

Newsletter Survey Team Software 195

MemberClicks

SEPTEMBER 21, 2022

Send out a member needs assessment survey using your email newsletter, online community space or website. With auto-renewals, you: Cut administrative costs tied to renewal follow-up and processing Remove the burden of renewal from your members Ensure your relationship is continued with minimal interruptions. You can also… 3.

Process 52

Process Strategy Tips Discount 52

Spark Consulting

AUGUST 7, 2014

I had the opportunity to present Membership Marketing on a Shoestring Budget for the National Association of Home Builders’ Association Leadership Institute earlier this week. As usual, when I deliver this session, I solicit great inexpensive marketing ideas from the participants as well. marketing presentations NAHB'

Marketing 150

Marketing Newsletter Discount Education 150

Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Newsletters. Learning business. Membership tiers. But do you?

Chicago 200

Chicago Newsletter Mooc Education 200

Higher Logic

FEBRUARY 7, 2019

Can we talk about how glamorous the life of a marketer is for a moment? …I While the role of a marketer can be incredibly interesting and rewarding, it doesn’t come without challenges. You’re not alone, you hardworking marketer, you! As HL Marketing Specialist Amie Perrott put it: “ The staying up-to-date battle is real.

Marketing 149

Marketing Video Resources Content 149

Blue Sky eLearn

FEBRUARY 4, 2020

For your association’s member businesses, this may mean mastering new emerging technologies in your industry or even hitting specific success metrics within their own internal processes. Luckily, there are digital tools designed specifically to help you through the process! Email marketing software. Let’s dive in!

Organization 270

Organization LMS Software Social Media 270

Forj

MARCH 8, 2017

I know you’ve heard it, “Video is the next big thing” and “Video converts”… Marketers hear this all day long, and it’s true. The problem with video as a marketing tool is that it puts us on the spot and makes us vulnerable. Simplest Process for Quick and Easy Videos.

Video 70

Video Process Certificate Course 70

Reid All About it

NOVEMBER 26, 2021

Learn how new, property-driven safety requirements have changed the operating processes on-site so you can adapt your planning accordingly. Marketers plan to produce more digital assets in 2022 than any other year. Host: American Marketing Association. How to Rethink Your Association’s Newsletter from the Ground Up.

Newsletter 195

Newsletter Revenue Certificate Leadership 195

MemberClicks

FEBRUARY 9, 2023

Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling. But creating a membership marketing strategy from scratch can be a daunting task.

Marketing 98

Marketing Strategy Tips Email Marketing 98

Higher Logic

JANUARY 4, 2018

There are so many platforms on the market, how do you wade through your choices to find just one that fits your association? We’ve worked with hundreds of associations while they were knee deep in this process. For instance, is having your newsletter tracking in your AMS a requirement? How Important Is Customer Service?

Technology 288

Technology Newsletter Software Tools 288

Higher Logic

NOVEMBER 27, 2018

That being said, it’s time to take a closer look at your marketing automation strategy to see if you’re making any of these common mistakes. But a great strategy needs to be the foundation of your marketing automation campaigns. Our tip : Try out our marketing automation campaigns worksheet for some help with developing goals.

Marketing 196

Marketing How To Email Marketing Tips 196

Achieve

AUGUST 18, 2023

It’s no secret that effective marketing helps maximize the fundraising potential of your nonprofit’s events. For events that have a high fundraising potential to start, such as live auctions, being strategic in your marketing efforts can lead to significant revenue generation. A letter from your organization’s director or board chair.

Marketing 52

Marketing Video Social Media Revenue 52

Association Analytics

MARCH 13, 2024

Marketing – This person targets specific audiences with messaging about opportunities or activities that aim to increase member participation, and subsequently, scores. Setting up a schedule will help you establish repeatable processes, manage expectations, and work towards achieving your association’s long-term membership goals.

Review 169

Review Member Engagement Process Examples 169

Reid All About it

SEPTEMBER 15, 2023

The weekly list of free educational events and resources for the association community… Must-read newsletters. I was happy to see Association Brain Food in Lead Marvel’s list of eight must-read newsletters for association professionals. Host: MeetingsNet Speaker: Brooke Gracey, Marketing Director, Cvent Tue 9/19 at 2 p.m. –

LMS 256

LMS Revenue Arlington Education 256

GrowthZone

AUGUST 3, 2023

The award involves a multi-stage process, which includes the Dynamic Chamber Benchmarking process, an extensive application, and an interview. These entries highlight some of the freshest and most innovative marketing and communications work coming from ACCE member organizations of all types and sizes.

Long Beach 148

Long Beach Iowa Video Utah 148

Aaron Wolowiec

DECEMBER 16, 2014

But marketing? True, we launched our first official marketing campaign a couple years into the job. But with too few hours in the day and a never-ending list of priorities, marketing just wasn’t at the top of the list. Fast forward 10 years, and I’m now a public relations professional who loves all things marketing.

Marketing 100

Marketing Social Media Content Report 100

Association Success

OCTOBER 2, 2020

Every week, we pull five articles our audience liked most from our newsletters to keep up with what’s trending. We look at the most-read articles from subscribers to our personalized twice-weekly newsletter. The artificial intelligence-powered newsletter from rasa.io The artificial intelligence-powered newsletter from rasa.io

Newsletter 148

Newsletter Strategy Content Technology 148

Nimble AMS

JANUARY 23, 2023

We’re here to guide you through the process! On your organization’s website, dive a bit deeper into your plans to train members on new software processes and consider linking to in-depth technology walkthroughs, so your members will be prepared to navigate the AMS after implementation. Member newsletters. Download now

How To 122

How To Software Newsletter Social Media 122

Membersuite

FEBRUARY 21, 2023

Membership renewals are now an automatic process, thanks to your AMS. I’ve been nosing around and gathering ideas for improving the membership renewal strategy and process. I’ve been nosing around and gathering ideas for improving the membership renewal strategy and process. Perpetual membership marketing.

How To 106

How To Newsletter Member Engagement Review 106

Reid All About it

JULY 30, 2021

A few that stand out include: adopting a fluid planning style, abandoning time-honored traditions and demolishing inefficient processes, focusing on outcomes, and using technology to build capacity. Why niche communities are the future of social media marketing—associations should have an advantage here. Change fatigue. 1 CAE credit.

Newsletter 195

Newsletter Certificate Technology Strategy 195

Associations Now

SEPTEMBER 27, 2023

AI can also be leveraged to make the course development process nimbler, increasing speed to market and responsiveness to changing member needs. e-blasts, online newsletter and magazine stories, and photo essays), I want to boost my productivity and versatility by being able to produce more of the art elements of each piece myself.

Newsletter 105

Newsletter Project Content Education 105

Reid All About it

JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Newsletter Price Technology 195

Higher Logic

OCTOBER 19, 2015

Has your community become saturated with marketing messages that members are getting other places already? Does your organization have a newsletter? You have cultivated all of that beautiful content, so make a newsletter or a blog post or an email blast out of it, wherein you feature the best of the best conversations.

Marketing 120

Marketing Newsletter Content Communications 120

Associations Now

APRIL 12, 2023

Email data was key to the process for SOA. LaRose shared how associations can use this data to not only paint a clearer picture of their current email marketing strategy but also refine the process to reduce email fatigue and improve engagement. Throughout the process, try to put yourself in the shoes of the recipient. “I

Newsletter 89

Newsletter Email Marketing Process Products 89

NXUnite

OCTOBER 4, 2023

Peer-to-Peer Fundraiser Peer-to-peer fundraising is a fun and engaging way to get your supporters directly involved in the fundraising process. For instance, you might promote their company in your marketing materials to help expand their reach in exchange for financial support. Let’s dive in!

Social Media 130

Social Media Proposal Newsletter Process 130

Reid All About it

JULY 1, 2016

They’ll tell you what you need to know to ensure your technology, processes, and people work together to help your association achieve its goals. Newsletters. Sticky Conference : Each edition of this monthly newsletter from conference and trade show consultants, Velvet Chainsaw, is devoted to one challenge or issue.

Newsletter 150

Newsletter Education Communications Technology 150

Reid All About it

MARCH 11, 2022

Your marketing team constantly talks about the buyer’s journey. You’ve heard of the term—after all, you’re a “buyer” yourself and you understand the typical decision-making process. Presenters: Maneesha Manges, Director of Services, and Aimee Pagano, Senior Digital Marketing Advisor, HighRoad Solution. CAE credits. CAE credits.

LMS 195

LMS Revenue Los Angeles Newsletter 195

Association Success

SEPTEMBER 23, 2020

Inbound marketing might seem intimidating at first. But the good news is that you can kick off your inbound marketing journey without creating new content from scratch. . A one-pager is a classic marketing tool that your association almost certainly uses already. Craft a limited run newsletter.

Content 78

Content How To Newsletter eBook 78