Reid All About it

JUNE 30, 2023

WBT Systems provides strategies for offering professional development as an employee retention tool. I’m happy to feature it as long as it’s not too product-centric. Hear about the benefits of corporate partnerships, how to identify potential partners, and strategies for building and maintaining successful partnerships.

Chicago 205

Chicago Newsletter Revenue Education 205

CMA Solutions

AUGUST 31, 2022

And that’s the short answer about why video marketing is quickly becoming the norm for businesses. A compelling video marketing strategy brings your brand to life because it captures and presents people as they are. Video marketing is a shot of adrenaline to any integrated digital marketing campaign.

Video 52

Video Marketing Strategy New Jersey 52

Associations Now

APRIL 26, 2019

Trying to reach your audience with an email newsletter? Consider these tips for newsletter success. Whether you’re starting a newsletter or refreshing on an email product you’ve already built, a lot has to go right before you hit “send.” If you’re just curating links,a tool like MailChimp might be overkill.

Newsletter 89

Newsletter Tips Tools Process 89

Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. WBT shares seven MOOC business model strategies you should definitely steal. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research.

Chicago 200

Chicago Newsletter Mooc Education 200

Higher Logic

DECEMBER 19, 2017

Once considered a fad, content marketing has proven it’s “King” and shows no signs of slowing down. With 2017 coming to a close, now is a great time to revisit your marketing plan and amp up your content initiatives. With 2017 coming to a close, now is a great time to revisit your marketing plan and amp up your content initiatives.

Content 227

Content Marketing Social Media Process 227

ISAE

SEPTEMBER 7, 2023

Unlocking Growth Potential: The Benefits of Working with a Marketing Agency Whether you run a small business that's just starting out or an established business looking to expand, working with a marketing agency can help unlock your growth potential. You'll Save Time When trying to grow your business, time is money.

Marketing 52

Marketing Indiana Newsletter Social Media 52

Reid All About it

JULY 7, 2023

Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. I’m happy to feature it as long as it’s not too product-centric. Our topic this month is product development. AI and event planning. Fri 7/7 at 4 p.m.

Tools 195

Tools Education Newsletter Chicago 195

Reid All About it

JANUARY 29, 2021

Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. I’ll be happy to feature it as long as it’s not too product-centric. Presenter: Randall Rollinson, President, LBL Strategies. Learn 15 ways to take your email newsletter to the next level.

Newsletter 370

Newsletter Education Recruiting Recruitment 370

Association Success

JULY 16, 2020

Content curation is a way to strengthen your content marketing efforts without having to invest a ton of time and money in creating original content like blog posts. Still, it takes energy and strategy to curate content well. with each tool to create smarter email newsletters. generates a unique email newsletter for each reader.

Tools 122

Tools Content Marketing Newsletter 122

Reid All About it

NOVEMBER 26, 2021

I’ll be happy to feature it as long as it’s not too product-centric. Marketers plan to produce more digital assets in 2022 than any other year. Host: American Marketing Association. How to Rethink Your Association’s Newsletter from the Ground Up. Newsletters are a staple of association life. 1 CAE credit.

Newsletter 195

Newsletter Revenue Certificate Leadership 195

MultiBriefs

JUNE 29, 2023

{summary} Marketing for associations isn't an exact science, but there are some best practices you should follow. Unfortunately, marketing myths spread like wildfire, making it a little more difficult to put together a winning association marketing strategy.

Marketing 52

Marketing Social Media Directory Video 52

Reid All About it

SEPTEMBER 15, 2023

The weekly list of free educational events and resources for the association community… Must-read newsletters. I was happy to see Association Brain Food in Lead Marvel’s list of eight must-read newsletters for association professionals. Data strategy. I’m happy to feature it as long as it’s not too product-centric.

LMS 256

LMS Revenue Arlington Education 256

Higher Logic

MAY 19, 2016

Could your marketing department benefit from your organization’s community? It doesn’t matter what your community is for or why your organization decided to establish one -- it can be a powerful tool for your marketing department. Your most dedicated members or customers are also some of your greatest marketing allies.

Team 136

Team Marketing Newsletter eBook 136

Associations Now

FEBRUARY 11, 2020

Why organizations should move away from standard promotional strategies. When it comes to marketing, an in-your-face approach is a common one—think loud TV commercials or emails aggressively pushing a product. But these mass marketing techniques are no longer effective , argues Mahnoor Sheikh on the Sprout Social blog. “And

Marketing 95

Marketing Case Study Newsletter Content 95

Reid All About it

JANUARY 28, 2022

I’ll be happy to feature it as long as it’s not too product-centric. Join this engaging conversation as Vince Caldwell leads us through the latest and best new business books on the market and shares his advice for young professionals along the way. Presenter: Chris Klauda, Senior Director, Market Insights, STR. Host: Fridays@4.

Newsletter 195

Newsletter Survey Team Software 195

Higher Logic

FEBRUARY 7, 2019

Can we talk about how glamorous the life of a marketer is for a moment? …I While the role of a marketer can be incredibly interesting and rewarding, it doesn’t come without challenges. You’re not alone, you hardworking marketer, you! As HL Marketing Specialist Amie Perrott put it: “ The staying up-to-date battle is real.

Marketing 149

Marketing Video Resources Content 149

Associations Now

SEPTEMBER 25, 2018

Email may drive your organization’s marketing, but when was the last time you thought about how you use it? Four decades ago this year, a guy named Gary Thuerk sent an email promoting a new product line. The concept has gained momentum thanks to TinyLetter and has helped foster newsletter startups. Research the market.

Email Marketing 111

Email Marketing Tips Marketing Newsletter 111

Reid All About it

MAY 5, 2023

Coursera, EdX and LinkedIn Learning are going all in on the corporate market and increasing revenue as a result. I’m happy to feature it as long as it’s not too product-centric. Host: Product Design Community *All events are online at Eastern Daylight Time unless otherwise noted. More info/register. Fri 5/5 at 4 p.m.

Chicago 205

Chicago Education Certificate Revenue 205

NXUnite

DECEMBER 13, 2023

These mission-driven companies place purpose at the heart of their business strategies. At NXUnite by Nexus Marketing , we provide a platform where brands and organizations within the mission-driven sector can collaborate, learn, and grow. They’re not just in it for profit; they’re on a mission to create positive societal change.

Software 130

Software Discount Tools Resources 130

Reid All About it

JUNE 25, 2021

Amanda Milligan, Content Marketing Institute ). Would you like to subscribe to this newsletter? I’ll be happy to feature it as long as it’s not too product centric. Michelle Brien, VP of Marketing and Product Strategy for TopClass LMS by WBT Systems. Ed Salvato, LGBTQ marketing specialist. Quick hits.

LMS 361

LMS Revenue Tips America 361

Reid All About it

MARCH 24, 2023

Sponsorship strategy. They explain how to use AMS data for planning and marketing events. In a tough hiring market, you need to hold on to the talent you have. PAR explains why a business development strategy is vital to association revenue health. I’m happy to feature it as long as it’s not too product-centric.

Revenue 227

Revenue Chicago Leadership Education 227

Optimist Consulting

MAY 31, 2016

I was delighted to recently present at CHASE on how to develop your membership marketing strategy and plan. Firstly, identify your product/service lines. How can you promote these product/service lines? Consider which channels you will use to promote your products and service lines. Publications. Governance issues.

Marketing 100

Marketing Newsletter Social Media Recruiting 100

Freestone

APRIL 11, 2024

It can be costly, time-consuming, and overwhelming to develop a content strategy from scratch. Giving life to your newly created marketing piece in multiple channels goes a long way. Scaling is so important for small organizations with limited marketing resources. Check out these sixteen strategies to repurpose your content: 1.

Content 80

Content Revenue How To Social Media 80

Reid All About it

MARCH 11, 2022

Past surveys revealed predictive variables that helped advocacy professionals wisely invest their time and resources in strategies and tactics that lead to legislator influence. I’ll be happy to feature it as long as it’s not too product-centric. Your marketing team constantly talks about the buyer’s journey. CAE credits.

LMS 195

LMS Revenue Los Angeles Newsletter 195

Associations Now

MAY 10, 2019

Here are a few internal communications strategies to try. A lot of thought is often put into external communications, such as marketing materials and member engagement. When it comes to internal comms, strategies, of course, vary greatly. When it comes to internal comms, strategies, of course, vary greatly.

Communications 98

Communications Strategy Software Newsletter 98

Reid All About it

MARCH 17, 2023

But excellent content isn’t enough to gain market share. They surveyed 100 associations about revenue growth strategies, business development practices and skills, risks and obstacles to growth, reporting and metrics, and performance of membership, events and non-dues revenue programs. Newsletters. Chapter habits. But do you?

Revenue 205

Revenue Certificate Committee Leadership 205

Reid All About it

JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Newsletter Price Technology 195

Socious

NOVEMBER 14, 2016

That’s because the majority of marketing and sales efforts (and executive focus) go toward attracting and winning new customers. Every day, marketers are becoming more and more efficient at winning new business through digital relationship-building approaches like inbound. 81% of those marketers rated their strategy as successful.

Marketing 100

Marketing Content Products Education 100

Higher Logic

JANUARY 3, 2020

Are 2x more likely to have a formal strategy to encourage loyal customers to become brand advocates. When a Customer Has a Problem with Your Product or Service. Previously, the first thing your customers did when they had a question or problem with your product or service was call customer support or open a support ticket online.

eBook 194

eBook Products Tips Tools 194

Associations Now

SEPTEMBER 27, 2023

AI can also be leveraged to make the course development process nimbler, increasing speed to market and responsiveness to changing member needs. Now that I’m mid-career and in association management, I want to be part of the conversation and learn how decision-makers pull together the yearly and long-term strategies.

Newsletter 105

Newsletter Project Content Education 105

Blue Sky eLearn

FEBRUARY 4, 2020

From creating processes for handling your association’s most valuable asset (your data) to delegating tasks to maintain an organized strategy, this guide covers it all. Manage registration, marketing efforts, and product add-on revenue all through your main database. Email marketing software. Email Newsletter.

Organization 270

Organization LMS Software Social Media 270

Forj

AUGUST 7, 2017

Associations and nonprofits share a marketing dilemma unlike traditional for-profit businesses. The target market and demographics for a business are centered around prospective clients and existing clients. Tips for Marketing to Association Members. Include your network in marketing efforts. Go off-line, too.

Course 98

Course Tips Marketing Class 98

Reid All About it

JULY 30, 2021

Why niche communities are the future of social media marketing—associations should have an advantage here. I’ll be happy to feature it as long as it’s not too product centric. Writing as a Thought Leadership Strategy. Presenters: Bill Conforti, SVP of Strategy and Solutions, and Greg Pollack, VP of Sales, Association Analytics.

Newsletter 195

Newsletter Certificate Technology Strategy 195

Associations Now

OCTOBER 29, 2019

Email marketing is a great way to get your message directly in front of members. E-newsletter guru Alex Lieberman , founder and CEO of the popular newsletter Morning Brew , offers these five tips for a successful email marketing strategy: Know who your members are. What kind of content do your members want?

Strategy 63

Strategy Newsletter Email Marketing Social Media 63

Higher Logic

DECEMBER 2, 2019

Members can ask questions about certain products, share feedback with staff, and submit ideas about how to use products. The community gets more eyes on Sephora’s brand, connects customers to answer each other’s beauty questions, and, we assume, results in more product sales. Marketers want inspiration for new campaigns.

Examples 156

Examples Software Newsletter Review 156

Reid All About it

JULY 24, 2020

Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities. I’ll be happy to feature it as long as it’s not too product-centric. – Proven Strategies to Increase Member Retention. For many of us, the answer is a resounding “Yes.”

Montana 259

Montana Revenue Case Study Conference 259

Reid All About it

JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Content/education strategy. Kim Moutsos, Content Marketing Institute ). Lisa Block, Velvet Chainsaw Consulting ).

Innovation 359

Innovation Las Vegas Communications Education 359