MemberClicks

NOVEMBER 16, 2021

As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. So, whether you’re sending a sales email, sharing company news or promoting content, email remains a valuable way to spend your marketing dollars. 10 Membership Newsletter Best Practices. Promoting upcoming events.

Newsletter 52

Newsletter Tips eBook Content 52

MemberClicks

FEBRUARY 9, 2023

One of the most effective ways to recruit new members is to let them know about your benefits. Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling.

Marketing 98

Marketing Strategy Tips Email Marketing 98

Blue Sky eLearn

FEBRUARY 4, 2020

However, whether increasing non-dues revenue or new member recruitment, it’s just as important that your organization follows through with these goals. Luckily, there are digital tools designed specifically to help you through the process! Email marketing software. Let’s look at an example. Social media platforms.

Organization 270

Organization LMS Software Social Media 270

MemberClicks

DECEMBER 19, 2023

Trade shows can be an effective event and sales and marketing tool, stimulating networking, innovation, and collaboration. In this blog, we’ll cover everything you need to know to host your own trade show in 15 key steps, including picking your venue, creating your marketing plan, essential tools, and other trade show ideas.

Tools 52

Tools How To Software Cost 52

Higher Logic

MAY 19, 2016

Could your marketing department benefit from your organization’s community? It doesn’t matter what your community is for or why your organization decided to establish one -- it can be a powerful tool for your marketing department. Your most dedicated members or customers are also some of your greatest marketing allies.

Team 136

Team Marketing Newsletter eBook 136

Thanks For Playing

OCTOBER 16, 2012

I'm presenting on the topic above at the Events By Design Small Staff Association workshop today, and while it's too late to join us, I thought I could share my best membership marketing tips for small staff associations (aka "the handout") with everyone. It doesn’t require subscription to RealMagnet or Constant Contact, etc. Word of Mouth!

Marketing 150

Marketing Newsletter Recruiting Recruitment 150

EventMobi: Association Events

SEPTEMBER 21, 2023

Membership retention is an organization’s ability to keep its members active following recruitment and onboarding. Acquiring new members comes with upfront costs, especially those tied to marketing. But on a practical level, how can you actively recruit and retain members for the long run? Why does member retention matter?

Strategy 130

Strategy Software Social Media Discount 130

EventMobi: Association Events

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. Membership recruitment campaigns are most often run by associations, clubs, and nonprofits who want to broaden their reach and power up their dues-based revenue. Step 7: Market, market, market!

How To 130

How To Discount Social Media Software 130

EventMobi: Association Events

JUNE 26, 2023

According to the 2022 Membership Marketing Benchmarking Report , 52% of associations believe a lack of engagement is the top reason members don’t renew. Choosing when your renewal efforts begin and end, how to frame your messaging, and what marketing channel you’ll use can make all the difference in your retention rates. The solution?

Member Engagement 130

Member Engagement Strategy Software Social Media 130

Higher Logic

MAY 29, 2020

In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership. MTI chose online community as a tool for digital transformation. Let’s just do that.”.

Social Media 254

Social Media Tools Member Engagement Revenue 254

MemberClicks

AUGUST 9, 2022

3 Essential Tools for Organizing a Hybrid Conference. To plan, promote, and host a successful hybrid conference, you’ll need the right tools to help you get it all done. While there are plenty of event management solutions at your disposal, we recommend prioritizing the three tools that fall into these categories: 1.

Tools 52

Tools Conference Tips Organization 52

Reid All About it

JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Newsletter Price Technology 195

Optimist Consulting

MAY 31, 2016

I was delighted to recently present at CHASE on how to develop your membership marketing strategy and plan. These are the most commonly used channels: Direct marketing: Member emails, hard copy mailings, SMS/instant messages, and via direct marketing from partnerships you may have (if opted in). – Members get members.

Marketing 100

Marketing Newsletter Social Media Recruiting 100

Reid All About it

JANUARY 28, 2022

Join this engaging conversation as Vince Caldwell leads us through the latest and best new business books on the market and shares his advice for young professionals along the way. Presenter: Chris Klauda, Senior Director, Market Insights, STR. 25 Ways to Take Your Newsletter to the Next Level. Host: Fridays@4. 1 CAE credit.

Newsletter 195

Newsletter Survey Team Software 195

Associations Now

AUGUST 31, 2016

LinkedIn is one of the most incredibly powerful tools for associations, and it’s just grossly underutilized. “Very few people actually know how to use this tool to its full potential,” Barkan says of LinkedIn. And, as the group grew in size, Barkan touted its increasing numbers in his templated recruiting messages.

Recruiting 73

Recruiting Recruitment Strategy Newsletter 73

Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Newsletters. Learning business. Membership tiers. But do you?

Chicago 200

Chicago Newsletter Mooc Education 200

EventMobi: Association Events

NOVEMBER 9, 2023

Give members engagement tools and opportunities. Welcome email According to the 2022 Membership Marketing Benchmarking Report , 79% of associations use welcome emails in their onboarding. And with the help of gamification tools , hosting a trivia event is easier than ever!

Member Engagement 130

Member Engagement Social Media Software Newsletter 130

Association Analytics

MARCH 13, 2024

Marketing – This person targets specific audiences with messaging about opportunities or activities that aim to increase member participation, and subsequently, scores. Membership – This person works to get unengaged members more involved in the organization and target non-members for recruitment.

Review 169

Review Member Engagement Process Examples 169

Reid All About it

SEPTEMBER 15, 2023

The weekly list of free educational events and resources for the association community… Must-read newsletters. I was happy to see Association Brain Food in Lead Marvel’s list of eight must-read newsletters for association professionals. Host: MeetingsNet Speaker: Brooke Gracey, Marketing Director, Cvent Tue 9/19 at 2 p.m. –

LMS 256

LMS Revenue Arlington Education 256

Reid All About it

MARCH 11, 2022

You’ll leave with checklists, real-life stories, resources, connections, and practical tools to recognize and combat the cycle of “doing too much,” and how to halt “being sick and tired.” Your marketing team constantly talks about the buyer’s journey. Host: Content Marketing Institute. More info/register.

LMS 195

LMS Revenue Los Angeles Newsletter 195

NXUnite

OCTOBER 4, 2023

For instance, you might promote their company in your marketing materials to help expand their reach in exchange for financial support. The post 4 Online Fundraising Campaign Ideas to Boost Your Reach appeared first on NXUnite by Nexus Marketing. Promote your text-to-give campaign widely to encourage all your supporters to opt-in.

Social Media 130

Social Media Proposal Newsletter Process 130

Higher Logic

JANUARY 3, 2020

When your online community also integrates with key tools, like your CRM, ticketing system, and federated search (such as Salesforce, Zendesk, and Coveo), your customer community can become a one-stop shop for your customers. These components are difficult to manage using traditional customer relationship tools. Did you know?

eBook 194

eBook Products Tips Tools 194

.orgSource

AUGUST 28, 2023

But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. Hardy captures what most marketers are striving to accomplish today. Be Deliberate Thought leadership is an important top of the funnel marketing tool. After all, we are the home of professional experts.

Leadership 88

Leadership Social Media Case Study Industry 88

Associations Now

DECEMBER 1, 2014

Some early newsletter insights emerge from the 2015 Nonprofit Communications Trends Report. Plus: a new tool designed to “unlock the potential of voice.” Marketing and fundraising advisor Kivi Leroux Miller has released a few tidbits on her eponymous blog. Reading List of the Day. Photo: Marko Beric/Thinkstock.

Newsletter 40

Newsletter Survey Recruiting Recruitment 40

Membersuite

SEPTEMBER 10, 2022

You should reassess your existing membership model to see if it’s still meeting the needs and preferences of your market. It’s a good time to also expand membership to new market segments by offering something different. A trade association’s market has companies of different sizes, budgets, and membership goals. .

Price 135

Price Discount Marketing Newsletter 135

MemberClicks

APRIL 19, 2024

If you are interested in expanding the influence and footprint of your membership-based organization, you can often find inspiration from how commercial businesses compete and market themselves. How are they branding and positioning themselves in the market? These should be identified and prioritized in order of value to members.

Discount 52

Discount Price Sample Marketing 52

MemberClicks

DECEMBER 19, 2023

Your organization’s membership website is one of your most visible marketing assets. Below, you’ll find seven easy steps on how to build a membership website to recruit and retain members plus find your perfect membership website builder! Community Engagement Tools : Includes an online calendar and member directory.

Directory 52

Directory Discount Software Tools 52

Associations Now

DECEMBER 18, 2018

Savvier member recruitment. This year, a few associations took clever approaches to traditional member recruitment campaigns. But you don’t need a major retail event or sports month to recruit prospects. Easy-to-use online tools. You can peruse the full collection at your leisure by scrolling through the archives.

Tips 103

Tips Handbook Recruiting Recruitment 103

Reid All About it

JANUARY 8, 2021

17 non-negotiable things your email newsletter needs right now. ( Jodi Harris, Content Marketing Institute ). The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Amy Gitchell, Marketing Specialist, GrowthZone AMS. Ann Handley ). 20 striking findings from 2020.

Las Vegas 370

Las Vegas Case Study Conference LMS 370

SCD Group

OCTOBER 4, 2012

Association Member Recruitment: New Opportunities vs Same Old Ways. and made me wonder about the changes in “association recruitment.” Types and methods of promoting - anything special I should think about beyond email, newsletter, website, and social media promotion? What is content marketing?

Recruiting 40

Recruiting Recruitment Newsletter Content 40

Reid All About it

MARCH 19, 2021

Two proven tips to increase your newsletter’s open and click rates. Get introduced to a culture assessment tool that highlights the next steps for taking your organization’s culture to the next level. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Quick hits.

LMS 370

LMS Nashville Strategy Video 370

Reid All About it

JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Kim Moutsos, Content Marketing Institute ). Apply now for a Gold Circle Award or volunteer as a GCA judge.

Innovation 359

Innovation Las Vegas Communications Education 359

Reid All About it

JUNE 30, 2017

LMS provider WBT Systems explains how to plan and market an online learning challenge that creates industry buzz and momentum for further learning. And finally, here’s one for you my freelance friends: a post by Jocelyn Glei—who by the way has a good newsletter —about maintaining your sanity and productivity when you work alone all the time.

Chicago 153

Chicago DC Washington LMS 153

Membership Marketing

MARCH 12, 2013

Whether you recruit new members using direct mail, email, or telemarketing, your efforts are empowered by identifying the very best prospects for membership and then promoting to them. A free organizational or industry e-newsletter. A free whitepaper with a compelling title and useful information.

Recruiting 40

Recruiting Recruitment Sample Newsletter 40

Membership Marketing

NOVEMBER 1, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Maximizing your Website as a Tool for Membership Recruitment. Labels: Awareness , Membership Life Cycle , Online Marketing.

Tools 40

Tools Marketing Recruiting Recruitment 40

Achieve

SEPTEMBER 15, 2023

Other associations post regularly on social media and cultivate vibrant online communities while yours just sends monthly email newsletters and occasionally meets over Zoom. These goals can impact the way your association promotes the online community during recruitment. Jake Fabbri is the Chief Marketing Officer at Togetherwork.

Committee 52

Committee Newsletter Social Media Technology 52

MemberClicks

OCTOBER 6, 2022

Here, we’ll examine all the crucial components of membership management, as well as outline how to choose the right tools to optimize your management tasks. Membership acquisition is any form of outreach or activity to connect with potential new members—whether that’s through emails, recruitment events, social media, or any other means.

Membership Management 52

Membership Management Software Social Media Recruiting 52