Association Success

DECEMBER 17, 2020

In this workshop, AssociationSuccess.org general manager Chelsea Brasted and marketing specialist Heather Nolan provided fresh content ideas and suggestions for how to beat writer’s block. . What’s working for your organization and what isn’t ? said Nolan. To get started, first look at your analytics. Missed the workshop?

Organization 147

Organization Content Recruiting Recruitment 147

Associations Now

DECEMBER 11, 2019

Whether it’s boosting your recruitment marketing or introducing your team to AI-powered machines, there are a lot of HR trends to keep an eye on for next year. Here are a few that could affect your organization. Marketing gets a starring role in recruitment. In fact, he argues, it’s an imperative.

Resources 80

Resources Handbook Recruiting Recruitment 80

Membersuite

APRIL 13, 2023

Recruiting and retaining members at the same time is a lot of work and usually requires different tactics—but not always. With content marketing, you can achieve these two goals simultaneously. Content marketing is a time-saver too. With a lead magnet, you can collect emails and data about the prospect’s (or member’s) interests.

Content 93

Content Marketing Social Media Video 93

NXUnite

OCTOBER 4, 2023

The nonprofit marketing space isn’t as straightforward as it once was. One effective way to make your organization stand out is to create an ambassador program. Ambassadors can take the reins during fundraising or marketing campaigns, promoting your organization to their personal networks. Identify the right recruits.

Tips 130

Tips Social Media Guidelines Recruiting 130

Higher Logic

JANUARY 2, 2019

How can marketing and sales teams work more efficiently ? If these types of marketing strategy questions are floating around in your mind as we enter the new year, keep reading. Nobody wants to be the company left behind because they missed the trend, and everybody wants to get ahead with new groundbreaking marketing techniques.

Marketing 184

Marketing Strategy Tips Social Media 184

WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150

Survey Marketing Certificate Education 150

Aptify

JULY 1, 2021

Membership recruitment is a never-ending project. Every year, members leave your organization – they retire, change jobs or professions, go out of business, lose their professional development budget, or just leave for unknown reasons. So, what strategies guide your plan for recruiting these new members? Planning your process.

Recruiting 146

Recruiting Recruitment Social Media eBook 146

EventMobi: Association Events

OCTOBER 19, 2023

If you run a membership organization, you know how important it is to engage and retain your members. After all, members are the lifeblood of your organization: they support your organization’s mission, attend events, and form your community! Here’s how to organize and execute your campaign in 9 simple steps!

How To 130

How To Discount Social Media Software 130

Reid All About it

OCTOBER 27, 2023

The weekly list of free educational events and resources for the association community… Membership benchmarks. Marketing to younger generations. Trying to figure out how to market more effectively to Gen Z and millennials? Organizer: Cecilia Sepp, CAE, CNP, founder, Rogue Tulips Consulting Fri 10/27 at 12:30 p.m. –

LMS 256

LMS North Carolina Recruiting Recruitment 256

Higher Logic

MAY 19, 2016

Could your marketing department benefit from your organization’s community? It doesn’t matter what your community is for or why your organization decided to establish one -- it can be a powerful tool for your marketing department. Your most dedicated members or customers are also some of your greatest marketing allies.

Team 136

Team Marketing Newsletter eBook 136

Higher Logic

AUGUST 1, 2019

The Top 3 Ways Associations Recruit New Members. The Membership Marketing Benchmarking Report from Marketing General Inc. reports which recruitment marketing channels have performed the best for associations (trade and professional). The report is built on survey responses from over 800 associations.

Recruiting 195

Recruiting Recruitment Certificate Discount 195

MemberClicks

OCTOBER 27, 2023

According to Wyzowl’s State of Video Marketing 2023 , in 2016 only 61% of businesses used video in their marketing strategy. Proportional to their use of video marketing, in 2016 only 76% of businesses saw good ROI on their video investment. This presents a crucial opportunity for your organization. Currently, 137.4K

Video 52

Video Marketing Recruiting Recruitment 52

Reid All About it

APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. Another is persuading members to make time for association engagement. More info/register.

Revenue 256

Revenue Price Denver Tools 256

Higher Logic

MAY 13, 2020

We’re most attached to the groups or organizations that we’re most involved in. Maybe you’re struggling with: Retaining and recruiting more members. You can maximize their membership value by providing members with the connections and resources they care about the most, year-round. And the inverse is true.

Tools 296

Tools Communications Email Marketing Recruiting 296

YourMembership

MAY 15, 2012

But like many other membership-based organizations, the Moose often finds itself riding through the peaks and valleys of member recruitment. Generally, its membership drive relies on existing members sticking around year after year and reaching out to recruit their friends to join, too. In fact, 1.1 Enter Heard of Moose?

Recruiting 150

Recruiting Recruitment Tips Tampa 150

MemberClicks

DECEMBER 26, 2023

Board committees are an important part of your nonprofit organization. They help advance initiatives when your general board is not available to meet or don’t have the resources to tackle a problem. Constitutional committee Constitutional committees are focused on issues related to how the organization is governed.

Committee 52

Committee Organization How To Project 52

Associations Now

OCTOBER 31, 2018

Recruiting software can help HR teams become more efficient, but before you jump on board, you’ve got to know which function you’re looking to improve. Is your human resources department spending too many hours scanning resumes and corresponding with potential job candidates? The post Should You Invest in Recruiting Software?

Recruiting 62

Recruiting Recruitment Software Review 62

Associations Now

APRIL 2, 2020

How organizations present job opportunities to candidates makes a difference. Having trouble recruiting the right candidates? When it’s time to recruit, hire, and onboard, the most common approaches are routine and rote, prone to misjudgment and error,” says Whitney Johnson in Harvard Business Review. Other Links of Note.

Recruiting 52

Recruiting Recruitment Review Process 52

Reid All About it

APRIL 28, 2023

The weekly list of free educational events and resources for the association community… Credentialing programs. WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Member recruitment. Member recruitment. Frankly, we’re smarter about it now.

DC 205

DC Recruiting Recruitment Washington 205

Reid All About it

APRIL 12, 2024

The weekly list of free educational events and resources for the association community… I would love to live Like a river flows, Carried by the surprise Of its own unfolding. SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. Member recruitment.

Revenue 256

Revenue Strategy Price Newsletter 256

EventMobi: Association Events

SEPTEMBER 21, 2023

Whether you’re running a club, association, or any other kind of membership organization, your long-haul members are one of your greatest assets. Membership retention is an organization’s ability to keep its members active following recruitment and onboarding. Why does member retention matter? Engage your members.

Strategy 130

Strategy Software Social Media Discount 130

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. Market perception. Sponsor perspectives. 1 CAE credit. 1 CMP credit. 1 CMP credit. More info/register.

Maryland 272

Maryland LMS Revenue Strategy 272

Associations Now

JANUARY 31, 2020

Volunteers can sometimes be difficult to recruit—but asking them the right way helps. It’s essentially the ‘many hands make light work’ approach,” notes Charlotte Muylaert, a marketing leader for Billhighway, in an article on ASAE’s website. Sometimes, it comes down to the right task doled out the right way.

Resources 78

Resources Charlotte Recruiting Recruitment 78

Reid All About it

JANUARY 19, 2024

The weekly list of free educational events and resources for the association community… Association AI survey. Josh King of emc3 asked marketing and event leaders to share their event predictions and trends for 2024. I like looking beyond the association world to see what event planners and marketers for brands are thinking about.

Revenue 256

Revenue Strategy Member Engagement United States 256

Reid All About it

DECEMBER 15, 2023

The weekly list of free educational events and resources for the association community… Association management. They describe the seven steps of starting a successful association mentoring program from pre-evaluation and research to planning, design, recruitment, matching, training, support, and evaluation. Board responsibilities.

Iowa 256

Iowa millennials Texas Strategy 256

Reid All About it

JANUARY 12, 2024

The weekly list of free educational events and resources for the association community… Free education. They share sources of free education for association professionals , including niche membership organizations, events, webinars and podcasts for the association community. Is your organization prepared for the exodus?

LMS 266

LMS Member Engagement Education Revenue 266

Reid All About it

NOVEMBER 3, 2023

The weekly list of free educational events and resources for the association community… Looking for additional work. I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Engagement marketing.

Tools 272

Tools Strategy Revenue Technology 272

NXUnite

MARCH 20, 2024

To engage alumni based on the feedback above, you might put extra effort into recruiting more STEM and liberal arts mentors. Alumni segments: Organize alumni by shared characteristics and send messages that appeal directly to certain groups. Identify, recruit, and communicate with volunteers.

Class 130

Class Survey Recruiting Recruitment 130

YourMembership

APRIL 24, 2014

Throughout the show our guests had the opportunity to attend sessions focused on business, marketing and association management best practices. This week we’ve put together a summary of the most powerful association marketing recommendations that our thought leaders discussed in their presentations. Utilize NeuroMarketing Strategies.

Marketing 150

Marketing Social Media Resources Content 150

Reid All About it

DECEMBER 1, 2023

The weekly list of free educational events and resources for the association community… Grassroots advocacy. Member recruitment. To attract young members , you must recruit in ways that make sense to them. Hilary Marsh explains the why, what, and how of content calendars and how to choose the best one for your organization.

Arlington 266

Arlington Technology Strategy Los Angeles 266

Reid All About it

MARCH 12, 2021

The weekly list of free educational events and resources for the association community…. Fionta describes several ways to learn more about new members during onboarding so you can lead them to the resources and services they need most. Association technology and analytics. New member onboarding. Association role model.

Nashville 370

Nashville LMS North Carolina Recruiting 370

NXUnite

FEBRUARY 19, 2024

However, implementing analytics software can be a challenge for many organizations, as consolidating data from disparate sources can lead to duplication, inconsistencies, and compliance hazards. EHR integration unifies care teams to collaborate and problem-solve through organized file management and secure transferability.

Examples 130

Examples Analysis Software Library 130

Reid All About it

NOVEMBER 13, 2020

The weekly list of free educational events and resources for the association community… Looking forward. This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. The future of work. We all used to think working from home was the future of work.

Recruiting 370

Recruiting Recruitment Certificate Tips 370

NXUnite

NOVEMBER 14, 2023

Tapping into this resource is pretty simple when you know the basics. Some businesses pay per volunteer hour while others require employees to serve a minimum number of hours with an organization. Recruit and retain more volunteers. This can pave the way for event sponsorships, collaborative cause marketing campaigns, and more.

Guidelines 130

Guidelines FAQ Recruiting Recruitment 130

Reid All About it

OCTOBER 6, 2023

The weekly list of free educational events and resources for the association community… Industry careers website. Another take on the young professional recruitment challenge comes from James Young of Product Community. Competing against niche professional organizations, membership and conference revenue has “slowed to a trickle.”

Revenue 256

Revenue Certificate Tools Innovation 256

Association Analytics

MARCH 13, 2024

Marketing – This person targets specific audiences with messaging about opportunities or activities that aim to increase member participation, and subsequently, scores. Membership – This person works to get unengaged members more involved in the organization and target non-members for recruitment. Set a member engagement goal.

Review 169

Review Member Engagement Process Examples 169

Reid All About it

DECEMBER 8, 2023

The weekly list of free educational events and resources for the association community… Mental health. People talk about it in the association world, but how many associations actually provide resources and education about mental health issues to members and industry employers? Marketing to Gen Z and millennials.

Strategy 272

Strategy Video Technology Innovation 272