YourMembership

MAY 15, 2012

But like many other membership-based organizations, the Moose often finds itself riding through the peaks and valleys of member recruitment. Generally, its membership drive relies on existing members sticking around year after year and reaching out to recruit their friends to join, too. Assume nothing. Get friendly with your audience.

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Associations Now

APRIL 2, 2020

How organizations present job opportunities to candidates makes a difference. Having trouble recruiting the right candidates? When it’s time to recruit, hire, and onboard, the most common approaches are routine and rote, prone to misjudgment and error,” says Whitney Johnson in Harvard Business Review. Other Links of Note.

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Eric Lanke

JULY 30, 2018

That worked for one of our most engaged members this week, but on this particular trip there was another kind of opportunity that presented itself. As has become my habit, whenever I find myself going somewhere, I check our database to see if there are any members in the area and, if so, I try to reserve some time to go visit them.

Recruiting 100

Recruiting Recruitment Leadership Report 100

Membership Marketing

AUGUST 7, 2023

In our just released 2023 Membership Marketing Benchmarking Report , many respondents shared that one of the reasons for success this year in growing their membership is an increased budget. About one-third of associations report increases in the marketing budget earmarked for recruitment (36%) and awareness and engagement (32% each).

Marketing 52

Marketing How To Report Recruiting 52

Achieve

DECEMBER 22, 2015

How can employers recruit the “right” millennial for their company? Achieve was wrapping up a very successful recruitment campaign, and Jeremy reached out to see if I had any tips for how he could improve his initiatives. There is no “one way” to recruit and retain millennials. It begins with an effective recruitment campaign.

millennials 52

millennials Recruiting Recruitment Team 52

Membersuite

APRIL 13, 2023

Recruiting and retaining members at the same time is a lot of work and usually requires different tactics—but not always. With content marketing, you can achieve these two goals simultaneously. Content marketing is a time-saver too. Some webinar hosts open the Zoom 15 minutes beforehand so attendees can show up early to network.

Content 93

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Reid All About it

FEBRUARY 26, 2021

It’s time to assess your technology stack and partners because you can’t afford to continue settling for “good enough” technology , not if you want to take advantage of emerging opportunities and meet the changing needs of your members and market. The seven biggest mistakes in membership recruitment. The State of Association Marketing.

Recruiting 329

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Reid All About it

NOVEMBER 13, 2020

This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. MemberSuite explains the benefits for associations and employers as well as tips for planning, marketing and producing the event. Presenters: Georgi Ann Bailey, Hon. The future of work.

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Associations Now

FEBRUARY 26, 2019

But with a tight job market, both scenarios threaten to make your hiring situation a real mess. If you’re seeing a lot of interview recruits dropping out at the last minute, consider reworking your strategy in a way that mitigates the stress those no-shows can create. It’s one thing for a person to skip out on the interview process.

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Membership Marketing

DECEMBER 27, 2016

A recording of the live webinar that I presented this month on Membership Recruitment and Renewal Strategies is now available online. The session was adapted from the chapter that I authored for ASAE’s 2016 edition of Membership Essentials : Recruiting, Retention, Roles, Responsibilities, and Resources.

Recruiting 40

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Reid All About it

JANUARY 29, 2021

Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. Your voice—along with those of nearly 1,000 association leaders around the world—will help us all gain insights about what is working to recruit, engage and retain members during the pandemic.

Newsletter 370

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Reid All About it

MARCH 12, 2021

Host/presenter: video producer Jeff Achen, CallSign51. Presenter: Jessie States, CMP, CMM, MPI Academy Director, MPI. Presenter: Caroline Francis, Ed.S, The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. Presenters: Christopher Deubert, General Counsel, DC United.

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Associations Now

AUGUST 28, 2023

Marketing General Incorporated’s 2023 Membership Marketing Benchmarking Report found that associations are experiencing an increase in membership following declines during the pandemic. That growth was correlated with associations that have compelling value propositions, embrace innovation, and focus on recruitment.

Report 91

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Reid All About it

APRIL 30, 2021

Presenters: Lowell Aplebaum, CPF, FASAE, CAE, Professional Facilitator CEO & Strategy Catalyst, Vista Cova, LLC. Presenter: Mikki Williams. Presenter: Sheri Bender, SHRM-SCP, SPHR, founder, Pulse HR Consulting, LLC. Integrated Strategies for Marketing New Products ( Chatting with Agnes & Cecilia). Host: ASAE.

Education 354

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Spark Consulting

MARCH 27, 2014

I’m presenting at Cal SAE’s ELEVATE Conference today, on the topic of membership marketing on a shoestring budget. During the presentation, I shared five tips. Below are the bonus tips I promised everyone in the session: Membership recruiting is an eternal program, not s series of intermittent campaigns.

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Reid All About it

NOVEMBER 12, 2021

Marketing fundamentals. Tom Roach at Marketing Week says these seven fundamentals of marketing communication have stayed relevant because they’re based on how our brains work, not on how specific technology works. It’s a good list to compare against your marketing strategies and tactics. Presenters: Todd A.

Recruiting 195

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Associations Now

JANUARY 23, 2017

Recruiting small businesses to join your organization is difficult, but these tips could help. Many organizations already know the value of recruiting small businesses as members, but servicing emerging businesses can come with a unique set of challenges. Social Media Examiner delivers 19 Facebook marketing predictions for 2017.

Recruiting 40

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Reid All About it

JANUARY 22, 2021

WBT Systems suggests putting on your behavioral scientist hat if you want to recruit and engage volunteers while virtual fatigue is running rampant. Presenter: Amanda Davis, CMP, Director of Learning & Development and Online Learning Manager, Blue Sky eLearn. Presenter: Alexandra Watkins, Chief Executive Boss Lady of Eat My Words.

Innovation 370

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Reid All About it

JUNE 18, 2021

Hear about how associations need to shift their mindset on recruiting, training and education; workforce trends that will shape the future labor market; and why retaining employees is more important than ever?. Presenters: Matrix Group CEO Joanna Pineda and Liz King Caruso of Liz King Events & TechsyTalk. More info/register.

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Reid All About it

NOVEMBER 20, 2020

Amidst the helpful insight, two messages stood out for me: “a crisis presents opportunities, not just threats,” and “pivot, don’t panic.”. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Presenter: Bonnie Wallsh. VIVid Virtual Presentations. More info/register.

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Reid All About it

SEPTEMBER 11, 2020

Jim Taylor at BoardSource explains how to recruit for board diversity without disrespecting people of color —and shares a personal example that should make you squirm. Presenters: Ann H. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Presenter: Carmen Sweetman.

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Reid All About it

OCTOBER 9, 2020

Presenter: Elina Jutelyte, Founder and Event Consultant, Endo-Exo. Presenters: Ann H. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Presenter: Jamie Notter, Co-Founder and Culture Designer, Human Workplaces. marketing and communication professional.

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Reid All About it

APRIL 26, 2024

TopClass LMS also discusses factors that limit participation and strategies to improve your volunteer recruitment and retention efforts. The outlook for associations, as described in Marketing General Inc.’s Content marketing. Association trends. s 2024 Association Economic Outlook Report , is optimistic. AI and events.

Content 266

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Reid All About it

FEBRUARY 19, 2021

Membership recruitment. I love Marketing General Inc.’s s (MGI) annual membership benchmarking report, so I’ve put this new book by Tony Rossell, MGI’s senior vice president, on my list: How to Grow Recurring Revenue, Reach New Markets, and Achieve Your Mission. Presenter: Dr. Elizabeth Lombardo, Ph.D., Quick hits.

Revenue 322

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Thanks For Playing

OCTOBER 16, 2012

I'm presenting on the topic above at the Events By Design Small Staff Association workshop today, and while it's too late to join us, I thought I could share my best membership marketing tips for small staff associations (aka "the handout") with everyone. If you don’t know, FIND OUT! Customer Service! Little Things Mean a Lot!

Marketing 150

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Association Analytics

SEPTEMBER 27, 2023

Below are five convincing points you can present when making your case, each paired with relatable examples to drive the point home. Instead of merely presenting dry numbers or facts, weave them into a compelling narrative. These could be member retention, recruitment, products & services and event registrations.

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Reid All About it

JUNE 11, 2021

WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. Level up with these 15 association marketing resources—books, podcasts and blogs. Presenters: Barbara Dunn, Partner at Barnes & Thornburg LLP, representing groups.

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Reid All About it

AUGUST 21, 2020

Either way, career pathways , says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies. Presenter: Lee Gimpel, founder of Better Meetings. Presenters: Barbara Dunn, Partner @Barnes & Thornburg LLP.

millennials 307

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Reid All About it

MARCH 25, 2022

Professional development market potential. Presenters: Smriti Bansal, Head of Content, Braindate by e180. Thorben Grosser, VP of Product Marketing & Events, EventMobi. Presenter: Melissa Curtin, MSW, Certified Coach, HeartMath® Certified Trainer. Presenter: Jennifer Haisten, CMP, Vice President, GlobauxSource.

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Associations Now

JANUARY 13, 2017

Your association’s annual meeting is likely your biggest event of the year, but are you leveraging it to recruit new members? Terry Ibele at Wild Apricot reports on one association that was able to quadruple its membership numbers within five years thanks to several smart recruitment tactics at its annual meetings. Keep Your Content.

Recruiting 40

Recruiting Recruitment How To Social Media 40

SCD Group

JULY 27, 2014

As you may recall, I wrote recently about #ThrowbackThursdays and the opportunity it presents associations and nonprofits. For years, association membership professionals have sought testimonials to share on member recruitment materials and on association websites. The other day, my wife shared a #TestimonialTuesday Facebook note.

Recruiting 40

Recruiting Recruitment Tools Video 40

Reid All About it

APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. Another is persuading members to make time for association engagement. Gamification at events.

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Reid All About it

JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Kim Moutsos, Content Marketing Institute ). Presenters: Reggie Henry, Chief Information and Engagement Officer at ASAE.

Innovation 359

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Reid All About it

MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Hosts: Canadian Nonprofit Academy and Go to Market Impact.

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Reid All About it

MARCH 19, 2021

Presenter: Dr. Lawana Gladney, CEO, Gladney Enterprises, LLC. Presenter: Jamie Notter, co-founder, Propel. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Presenter: Caelan Huntress, Creative Director, Stellar Platforms. 1 CMP credit. Fri 3/19 at 12 p.m.

LMS 370

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Reid All About it

SEPTEMBER 25, 2020

At the NTEN blog, Jarrett Way from Mighty Citizen explains how to improve diversity and inclusion in your marketing and communications. Presenters: Kristi C. Presenters: Ann H. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Diversity and inclusion in marcomm.

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