Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. The 2024 survey is now open.

Survey 256

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Reid All About it

APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. While reading GrowthZone’s 2024 association survey report , I noted a few common problems.

Revenue 256

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Membership Marketing

AUGUST 14, 2020

Each year the goal of the Membership Marketing Benchmarking Report is to help associations better understand what is working in membership recruitment, engagement, and retention. Recruitment – The report highlights associations use a wide variety of channels to add new members.

Report 95

Report Marketing Recruiting Recruitment 95

Reid All About it

OCTOBER 27, 2023

iMIS invites you to participate in their 9th Annual Membership Benchmark Survey. Marketing to younger generations. Trying to figure out how to market more effectively to Gen Z and millennials? I’m happy to feature it as long as it’s not too product-centric. Bring all your marketing automation questions and join the AMA.

LMS 256

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Reid All About it

JANUARY 19, 2024

The weekly list of free educational events and resources for the association community… Association AI survey. Please participate in the ASAE 2024 Survey of Artificial Intelligence Awareness and Adoption. The survey report will benchmark key factors in AI adoption, including budgeting, training and hiring. Membership, again.

Revenue 256

Revenue Strategy Member Engagement United States 256

MemberClicks

OCTOBER 27, 2023

According to Wyzowl’s State of Video Marketing 2023 , in 2016 only 61% of businesses used video in their marketing strategy. Proportional to their use of video marketing, in 2016 only 76% of businesses saw good ROI on their video investment. Why is Video Marketing So Effective for Associations? Currently, 137.4K

Video 52

Video Marketing Recruiting Recruitment 52

Reid All About it

NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Nominate your new product, member program, partnership success, or organizational change that propels your association toward its mission.

Tools 272

Tools Strategy Revenue Technology 272

Reid All About it

NOVEMBER 12, 2021

Marketing fundamentals. Tom Roach at Marketing Week says these seven fundamentals of marketing communication have stayed relevant because they’re based on how our brains work, not on how specific technology works. It’s a good list to compare against your marketing strategies and tactics. Board foresight. Host: MemberBoat.

Recruiting 195

Recruiting Recruitment Survey Revenue 195

YourMembership

MAY 15, 2012

Add-On Products. But like many other membership-based organizations, the Moose often finds itself riding through the peaks and valleys of member recruitment. Generally, its membership drive relies on existing members sticking around year after year and reaching out to recruit their friends to join, too. Associations. Advantages.

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Reid All About it

AUGUST 4, 2023

Results Direct and.orgCommunity invite your participation in the State of Mobile in Associations 2023 Benchmark Survey , the first and most comprehensive survey of its kind for the association community. Your association’s recruitment and retention success depend on your membership model pricing. Membership pricing.

Atlanta 195

Atlanta Price Revenue Denver 195

Reid All About it

FEBRUARY 26, 2021

It’s time to assess your technology stack and partners because you can’t afford to continue settling for “good enough” technology , not if you want to take advantage of emerging opportunities and meet the changing needs of your members and market. The seven biggest mistakes in membership recruitment. The State of Association Marketing.

Recruiting 329

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Reid All About it

APRIL 28, 2023

WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Member recruitment. Membership marketing has come a long way since I first started in associations. I’m happy to feature it as long as it’s not too product-centric. Audience avatar.

DC 205

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Nimble AMS

SEPTEMBER 8, 2022

In the Salesforce State of Marketing report, 84% of marketers surveyed said customer expectations were changing their digital strategies. . Marketing Cloud. With Marketing Cloud, staff can leverage AI to anticipate member behavior and provide a personalized experience. Salesforce Einstein.

Organization 120

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Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272

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Reid All About it

FEBRUARY 16, 2024

by Daniel Zagales, Datanami More workers want to change jobs, but the market is getting tougher. | by Anne Marie Chaker, Wall Street Journal <Gift link—and by the way, have you adapted your marketing and programming strategies to this different job market?> I’m happy to feature it as long as it’s not too product-centric.

Case Study 266

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CMA Solutions

NOVEMBER 17, 2022

When it comes to marketing, plenty of things have changed in a short amount of time. In 2023, we will see more inclusion in all forms of marketing, especially advertising. Brand Marketing Strategy 2023: Create More Memorable Experiences World-class customer experience is everything. The channels are similar but more advanced.

Marketing 52

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Reid All About it

JANUARY 21, 2022

Membership survey. Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. The survey closes next week so don’t delay. Marketing, membership and communications awards. Marketing Automation Demo Day.

Survey 195

Survey Newsletter Price Technology 195

Reid All About it

OCTOBER 6, 2023

Tagoras is conducting a brief survey to find out where learning and education businesses (i.e., Another take on the young professional recruitment challenge comes from James Young of Product Community. Content marketing. I’m happy to feature it as long as it’s not too product-centric. Association education in 2024.

Revenue 256

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Reid All About it

JANUARY 12, 2024

Your sleep and work quality/productivity depend on the right answer. I’m happy to feature it as long as it’s not too product-centric. More info/register (ASAE Marketing Professionals Community). Noah Smith ) What’s the best time to eat dinner? More info/register. Host: Fridays@4 Speaker: Hope Zoeller, Ed.D.,

LMS 266

LMS Member Engagement Education Revenue 266

Reid All About it

MARCH 25, 2022

Professional development market potential. I’ll be happy to feature it as long as it’s not too product-centric. Thorben Grosser, VP of Product Marketing & Events, EventMobi. Presenters: Julia Henderson, CPA, membership & marketing director, Virginia Society of CPAs (VSCPA). 1 CMP credit. More info/register.

Revenue 195

Revenue Content Virginia Technology 195

Aaron Wolowiec

OCTOBER 21, 2014

This month’s guest blog post is by Kent Agramonte, a marketing supervisor at Naylor. He has four years’ experience helping associations with member surveys and data. Kent Agramonte, marketing supervisor at Naylor LLC. The first step in a successful membership survey is to establish its goal. Getting started.

Survey 100

Survey How To Sample Revenue 100

Reid All About it

APRIL 14, 2023

Marketing automation. Impexium describes three benefits of marketing automation , a capability you really must have in your association’s tech stack. Quick hits Follow these tips to counteract ten major survey response biases and improve your survey data. I’m happy to feature it as long as it’s not too product-centric.

Leadership 195

Leadership Education Revenue Strategy 195

Reid All About it

JANUARY 28, 2022

I’ll be happy to feature it as long as it’s not too product-centric. Join this engaging conversation as Vince Caldwell leads us through the latest and best new business books on the market and shares his advice for young professionals along the way. Analyzing Survey Data at ASHA (Data Analytics Network). Host: Fridays@4.

Newsletter 195

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EventMobi: Association Events

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. Membership recruitment campaigns are most often run by associations, clubs, and nonprofits who want to broaden their reach and power up their dues-based revenue. Step 7: Market, market, market!

How To 130

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Reid All About it

JANUARY 29, 2021

Membership survey. Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. I’ll be happy to feature it as long as it’s not too product-centric. Presenters: Erica Salm Rench, Director of Client and Market Success, Rasa.io.

Newsletter 370

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Associations Now

MARCH 10, 2017

The survey of Washington, DC, area associations—which was conducted at the end of 2016—provides a look at staffing priorities and challenges in the association world. Also worth noting is that 73% of associations surveyed did not make any changes to staff benefits.).

Survey 67

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EventMobi: Association Events

SEPTEMBER 21, 2023

Membership retention is an organization’s ability to keep its members active following recruitment and onboarding. Acquiring new members comes with upfront costs, especially those tied to marketing. But on a practical level, how can you actively recruit and retain members for the long run? Why does member retention matter?

Strategy 130

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Reid All About it

APRIL 21, 2023

They describe the seven steps of starting a successful association mentoring program from pre-evaluation and research to planning, design, recruitment, matching, training, support and evaluation. Membership marketing. MemberSuite reminds us why data-informed content marketing is such a powerful tool for associations.

Education 195

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Reid All About it

DECEMBER 1, 2023

Member recruitment. To attract young members , you must recruit in ways that make sense to them. I’m happy to feature it as long as it’s not too product-centric. 6 Event Trends for 2024 You Won’t Discover By Googling Event marketers, what do you do during the event “off-season,” the last two months of the year?

Arlington 266

Arlington Technology Strategy Los Angeles 266

Reid All About it

JULY 21, 2023

McKinley Advisors surveyed association executives to understand the characteristics and behaviors that drive next-level board performance and strategic agility. I’m happy to feature it as long as it’s not too product-centric. Host: Omnipress Speaker: Tracy Grzybowski, Director of Marketing, Omnipress Thu 7/27 at 12 p.m. –

Atlanta 195

Atlanta millennials Price Technology 195

Reid All About it

NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Check out what James Young at Product Community has to say about building and using a community engagement funnel. New association event.

Certificate 281

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Membership Marketing

NOVEMBER 29, 2018

Much of the problem lies in not following sound marketing practices. Here are six bad marketing habits that are killing membership growth. Yet with the marketing world changing at an exceptionally fast pace, breaking the habit of not innovating is more important than ever.

Marketing 81

Marketing Analysis Innovation Report 81

Socious

NOVEMBER 10, 2016

For me (and many other marketers), it’s logging in to my marketing software and checking the day’s stats. That’s true of most marketers because, in general, marketing is usually broken down into just three goals: Attract people. Your essential systems are the ones that help you systematize marketing to current customers.

Technology 100

Technology Marketing Software System 100

Reid All About it

NOVEMBER 5, 2021

AMS/CRM software selection survey. 501Works, in partnership with Branching Knowledge, is inviting association staff, vendors and consultants to participate in a survey whose purpose is to improve this industry’s friction-ridden and fractured process for selecting, implementing and using AMS/CRM solutions. Quick hits.

Survey 195

Survey Revenue Price Team 195

WBT Systems

DECEMBER 12, 2017

According to the 2014 Employee Job Satisfaction and Engagement survey of the Society for Human Resource Management, 40 percent of employees rated job-specific training as “very important” to their satisfaction, and 36 percent rated professional development the same way. Disengaged employees are less productive and more likely to quit.

How To 229

How To millennials Handbook Survey 229

Reid All About it

NOVEMBER 13, 2020

This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. MemberSuite explains the benefits for associations and employers as well as tips for planning, marketing and producing the event. I’ll be happy to feature it as long as it’s not too product-centric.

Recruiting 370

Recruiting Recruitment Certificate Tips 370

Reid All About it

MAY 15, 2020

The weekly list of free educational events and resources for the association community… Benchmark survey on communicating in the current climate. For every respondent that takes at least 50% of the survey, Naylor will donate $10 to the World Central Kitchen’s #ChefsForAmerica COVID-19 program. Marketing virtual/online education.

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