.orgSource

JULY 25, 2023

AI, your new marketing assistant, is happy to help. podcast featuring Jane Pearson,orgSource, Vice President Marketing and Communications Services and Amy Williams, President and CEO Brand Health Media. Jane and Amy shared insights about the opportunities and challenges of integrating AI into marketing programs.

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Team Marketing Analysis Social Media 88

GrowthZone

JANUARY 17, 2023

NISSWA, MN – January 17, 2023 – GrowthZone , provider of membership management software, has released its 2023 Chamber Industry Survey results. The survey polls chamber professionals on membership practices including retention and recruiting; innovation and initiatives; revenue; and more. 230 john.cook@growthzone.com.

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Survey Industry Revenue America 78

GrowthZone

FEBRUARY 7, 2023

At the end of 2022, GrowthZone surveyed 388 association professionals across the U.S. The survey asked, “Does your organization currently have a formal innovation process or plan to pursue new ideas for adding value to your members’ business?” and Canada.

Survey 78

Survey Innovation Tips Review 78

Associations Now

JUNE 13, 2023

A new survey found that organizations are more successful when they make extensive commitments to improving culture through leadership development and DEI initiatives. But a successful leadership program involves more than just providing some off-the-shelf training tools, said Arbinger Institute Chief Marketing Officer Lisa Sharapata.

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Survey Leadership Revenue Report 59

GrowthZone

JANUARY 17, 2023

NISSWA, MN – January 17, 2023 – GrowthZone , provider of association management software, has released its 2023 Medical & Healthcare Association Survey results. The survey polls medical and healthcare association professionals on membership practices including retention and recruiting; innovation and initiatives; revenue; and more.

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Survey Revenue America Software 78

Reid All About it

APRIL 19, 2024

James Young of Product Community describes a twist on mentoring. Take the 2024 Panels Report Research Survey conducted by Kristin Arnold. I’m happy to feature it as long as it’s not too product-centric. Host: American Marketing Association Speaker: Sandy de Arango, Lead Solution Specialist, Sprinklr Tue 4/23 at 12 p.m.

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Higher Logic

APRIL 2, 2019

However, marketing doesn’t end when the ink is dry on the contract. As made clear, many companies are leaving money on the table if they don't continue marketing to existing customers once they make an initial purchase. The problem is that not enough companies connect these top goals with customer marketing. That being said….

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Marketing Revenue eBook Software 195

Multiview

FEBRUARY 9, 2023

Surveys have proven themselves to be an important way to collect information for any association or brand. But in a world of web polls, Survey Monkeys, and feedback forms, what’s best? Collecting survey data is a start but analyzing it well and executing next steps will ultimately determine the success of future marketing efforts.

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Survey Sample Case Study Marketing 52

Higher Logic

MARCH 15, 2018

In my quest to educate on marketing automation, I run across a lot of misconceptions. Someone always has a story about some other marketer, from some other organization, that had some sort of major difficulty or near catastrophe, caused by a malfunction of an automated campaign. Myth #1: Marketing Automation Is Far Too Difficult.

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Marketing Cost Case Study Communications 235

GrowthZone

JANUARY 31, 2023

GrowthZone recently surveyed over 300 association professionals across the U.S. Included in this survey was a section on Values and Policies. Nearly 40% of survey respondents believe members do not understand the value of their organization and the specific solutions offered to them. and Canada.

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Survey Revenue Member Engagement Report 78

GrowthZone

JANUARY 31, 2023

GrowthZone surveyed 474 chambers of commerce professionals across the U.S. Intrigued by these highlights of the 2023 Chamber Survey results? The post Chambers Share Their Thoughts on Member Value and Lack of Diversity Efforts in 2023 Survey appeared first on GrowthZone. and Canada at the end of 2022. Do you agree?

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Survey Review Revenue Member Engagement 78

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. The 2024 survey is now open.

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Survey Project Strategy Education 256

Higher Logic

OCTOBER 4, 2018

Whether you’re on a small team, a team of one, or a large team with divided responsibilities and resources, marketers all have a few things in common: We need to accomplish things quickly, handle multiple projects at once, stay inspired, keep ourselves updated about current events, and collaborate with others across our team or departments.

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Tools Marketing Social Media Software 233

Reid All About it

SEPTEMBER 1, 2023

AI pulse survey. MCI invites you to participate in its AI benchmark survey , a 3-minute pulse survey about the integration of AI technologies within your organization and your members’ interest and aptitude for AI. Gen Z marketing. They describe nine strategies for marketing membership to Gen Z.

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Revenue Survey Education Strategy 227

WBT Systems

AUGUST 15, 2017

An effective online learning marketing plan has three phases. The three E’s of marketing educational programs will help you succeed with each of these three phases of marketing. Expeditionary Marketing. Colleges and universities have also identified the lifelong learning market as a promising source of new revenue.

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Education Marketing Class Mooc 155

Membership Marketing

AUGUST 10, 2020

It is my pleasure to announce the release of the 12 th edition of the Membership Marketing Benchmarking Report. Providing these insights comes from not just cataloging the practices of responding associations but through cross tabulating the survey responses with the outcomes that associations share. We hope that you find it of help.

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Report Marketing Recruiting Recruitment 97

Reid All About it

AUGUST 25, 2023

Matchbox Virtual Media asks for your participation in a survey that explores how the use of online experiences by associations for membership engagement, education, revenue growth, and other purposes has evolved in recent times. They pull out a few good ideas from survey comments too. Marketing to younger generations.

millennials 370

millennials Survey Team Education 370

Reid All About it

JANUARY 19, 2024

The weekly list of free educational events and resources for the association community… Association AI survey. Please participate in the ASAE 2024 Survey of Artificial Intelligence Awareness and Adoption. The survey report will benchmark key factors in AI adoption, including budgeting, training and hiring. Event trends.

Revenue 256

Revenue Strategy Member Engagement United States 256

GrowthZone

JUNE 21, 2019

Word of Mouth Marketing (WOMM) is defined as : An unpaid form of promotion in which satisfied customers tell other people how much they like a business, product or service and is triggered when a customer (member) experiences something beyond what is expected. 83% of Americans have recommended a product or service to someone else.

Marketing 121

Marketing Handbook Case Study Social Media 121

GrowthZone

JANUARY 10, 2019

Every year, the Association Survey Results report is our most downloaded document. 2019 Association Survey Results report now ». Compare your association with other associations; get the association survey results here ». SEE ALSO: 3 Marketing Resources for Association Planning. Download the free.

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Survey Social Media Report Resources 96

Reid All About it

FEBRUARY 2, 2024

I’m happy to feature it as long as it’s not too product-centric. Host: KiKi L’Italien, Vice President, Marketing and Community Engagement, Big Red M Guest: Liz Peuster, CAE, Director Of Communications & Public Relations, South Carolina Association of CPAs *All events are online at Eastern Standard Time unless otherwise noted.

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Certificate Denver South Carolina Project 266

Reid All About it

APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. While reading GrowthZone’s 2024 association survey report , I noted a few common problems.

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Revenue Price Denver Tools 256

Higher Logic

NOVEMBER 21, 2018

Adobe’s recent study about email marketing revealed more about these reactions to personalization. In Adobe’s survey, e mployees said that the most annoying thing when receiving an email offer from a marketer was: “An offer that makes it clear that the marketer’s data about me is wrong” (22%). But first….

Marketing 149

Marketing Guidelines Software Email Marketing 149

Associations Now

APRIL 2, 2024

The iSeatz survey features input from members beyond associations, including season-ticket holders and participants in subscription and loyalty programs. Such information, beyond basic profile data, includes brand and product preferences; travel wish lists and habits; household information; and real-time location.

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Report Survey Member Engagement Content 104

Higher Logic

APRIL 18, 2019

In an increasingly competitive landscape, purpose-driven marketing is about more than building your brand or boosting your revenue. The closer your company’s purpose aligns to its actual beliefs, the more effective (and rewarding) your purpose-driven marketing and brand building efforts will be. Marketing Automation: Creepy?

Marketing 136

Marketing Tools Strategy Price 136

Associations Now

FEBRUARY 3, 2020

A recent survey from Adobe finds that email is still a useful marketing medium—but personalization is greatly lacking, causing some major headaches for your email marketing strategy. Accurate and useful personalization in email marketing is a must. Get their names right.

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Email Marketing Strategy Marketing Washington 128

Higher Logic

APRIL 20, 2017

Marketers have the same problem - finding ways of getting people to engage with their content. That’s why, more and more, marketers lean on ‘influencer marketing’ to connect with prospects and deepen relationships with existing customers. Influencer Marketing Is on the Rise. Influencers in Your Community.

Marketing 159

Marketing Cleveland Content Social Media 159

Delcor

NOVEMBER 18, 2020

One way to monetize creatively is by developing a digital products portfolio for members and customers. What’s in a digital products portfolio? In response to this growing market demand, associations are ramping up their online learning programs. Survey reports. Plan Your digital products portfolio.

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Products Revenue Case Study Content 59

.orgSource

APRIL 1, 2024

Whether I’m writing about marketing, strategy, or technology, one idea always surfaces. Even if you have the tools to get up close and personal with members, without a savvy marketer on your staff, it’s unlikely you’ll be able to use that technology to the greatest advantage. Involve the marketing team in strategic decision-making.

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Video Social Media Committee Team 88

Higher Logic

FEBRUARY 7, 2019

Can we talk about how glamorous the life of a marketer is for a moment? …I While the role of a marketer can be incredibly interesting and rewarding, it doesn’t come without challenges. You’re not alone, you hardworking marketer, you! As HL Marketing Specialist Amie Perrott put it: “ The staying up-to-date battle is real.

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Marketing Video Resources Content 149

Associations Now

JANUARY 21, 2020

Andrew Darmohraj, EVP and COO of the American Pet Products Association, shares his strategy for delighting attendees in Orlando. To create innovative and interactive meetings, planners around the nation are raising the bar on productivity and capitalizing on attendee experience. You need to survey your attendees every year.

Products 105

Products Innovation Connecticut System 105

Reid All About it

AUGUST 4, 2023

Results Direct and.orgCommunity invite your participation in the State of Mobile in Associations 2023 Benchmark Survey , the first and most comprehensive survey of its kind for the association community. Quick hits Five things to do to heat up your content marketing game during the summer lull. He’s my hero of the week!

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Atlanta Price Revenue Denver 195

Associations Now

OCTOBER 3, 2018

That’s according to Edelman, the major public relations firm, which revealed this week that nearly two-thirds of the consumers it surveyed (64 percent) based their brand associations, good or bad, on the brand’s stances on political or cultural issues. Other key findings from the survey results [PDF]: Can brands save the day?

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Products Survey Report Marketing 86

Membership Marketing

AUGUST 14, 2020

Each year the goal of the Membership Marketing Benchmarking Report is to help associations better understand what is working in membership recruitment, engagement, and retention. The emerging marketing channel is paid digital advertising. So how do you make a case for sustaining and even increasing your membership marketing budget?

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Report Marketing Recruiting Recruitment 95

AvidXchange: Association Management

NOVEMBER 9, 2022

To keep up, HOAs need to protect their razor-thin margins and ensure they have what they need to not only do the work, but to compete in a red-hot market. Our survey of businesses across industries shows that nearly two-thirds (62%) find retaining talent a high priority for their business over the next 12 months.

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Survey Cost Technology Process 130

Reid All About it

MARCH 1, 2024

When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. I’m happy to feature it as long as it’s not too product-centric. Advertising. Have you heard of Connected TV (CTV) advertising ? Member expectations. 1 CAE credit.

Education 256

Education New Hampshire Tips Technology 256

Association Adviser

NOVEMBER 17, 2017

Start by asking the right survey questions. In the past we’ve discussed the importance of surveying your members , but now let’s dive a little deeper and ask ourselves “Are we asking the right questions?” When crafting survey questions, start with the end in mind. The value they perceive in advertising with your association.

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Survey Communications Content Resources 62