Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. I’m happy to feature it as long as it’s not too product-centric.

Chicago 200

Chicago Newsletter Mooc Education 200

Reid All About it

JANUARY 4, 2019

Inspired by a Harvey Nash/KPMG CIO survey report, David DeLorenzo at DelCor discusses the attributes of a transformational association CIO. Tony Rossell at Marketing General Inc. identifies six bad marketing habits that are killing membership marketing and growth —fodder for your association’s New Year’s resolutions.

Video 285

Video Washington Social Media DC 285

Associations Now

DECEMBER 3, 2018

And this can make executing your email newsletter tricky business. Email tends to be more fragile than websites , meaning that you might need to get your developers involved on more than an occasional basis. Your marketing team might see its purpose as largely promotional and would prefer to put its imprint on the matter.

Newsletter 78

Newsletter Process Products United States 78

Higher Logic

MAY 20, 2020

Survey your members or repurpose existing content from your blog and other resources for new topics that interest your members. Want to learn more about automating your email communications ? Check out the Ultimate Guide to Marketing Automation, available below. Run Networking/Online Career Fairs Virtually.

Revenue 296

Revenue Learning Management System Member Engagement eBook 296

Optimist Consulting

NOVEMBER 2, 2015

I think hard copy mailings still have a place in your marketing plan. 11% of respondents aged 16-34 to a recent Ofcom survey 2 said they were more likely than other age groups to have received no post at all in the past week. I generally suggest to clients to think about including it in their marketing/campaign mix.

Marketing 100

Marketing Survey Email Marketing Cost 100

GrowthZone

JUNE 21, 2021

When membership software was first introduced, it was offered as a desktop software product. Marketing automation. Email and text communications. Survey automation. Email marketing. FEATURES: Marketing. Email marketing. Chamber Software 101. Online payment processing. Fundraising.

System 148

System Software Directory Membership Management 148

WBT Systems

DECEMBER 5, 2017

Over the last few years, inbound marketing has become a key component of association marketing strategy. With inbound marketing, associations leverage content and online behavior tracking to develop and deepen relationships with prospective members and customers. AMS with souped-up CRM functionality.

LMS 150

LMS System Survey Email Marketing 150

Membersuite

FEBRUARY 17, 2022

If you align member and market needs with your mission, you’ll discover plenty of overlap where you can offer revenue-generating solutions. You have a larger non-member market you can cultivate and tap into. You have a larger non-member market you can cultivate and tap into. Education licensing. Offer a customization option.

Revenue 135

Revenue Certificate eBook Education 135

Association Adviser

DECEMBER 17, 2013

The same can be said for creating and implementing an integrated, cross-channel marketing plan. While promoting your association’s products or services through one channel can create awareness and drives conversions, marketing your brand and products through multiple channels increases awareness and conversions exponentially.

Marketing 60

Marketing Video Email Marketing Social Media 60

GrowthZone

APRIL 23, 2020

In an effort to support organizations during these uncertain times, hundreds of tech companies are offering free use of their product, extended trials, discounts, and more. Products not endorsed by GrowthZone or its affiliates. PRODUCTIVITY AND TEAM COLLABORATION. ClickUp : Free access to the productivity platform.

Resources 158

Resources Software Video Class 158

Blue Sky eLearn

MARCH 21, 2018

Social Media Marketing – whatever sites you are using for social media should be working to get more people registered for your events! Email Marketing – still one of the best ways to reach your audience, especially if you are using automation tools to share only what is the most relevant to them – like the webinar content!

How To 179

How To Social Media Price Discount 179

Reid All About it

MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. I’ll be happy to feature it as long as it’s not too product centric.

St. Louis 341

St. Louis Technology Strategy Conference 341

Reid All About it

JANUARY 7, 2022

Email marketing automation software. explains the costs associated with email marketing automation software and the factors affecting those costs. They also provide a brief overview of pricing for some of the most popular email marketing automation software. Quick hits. More info/register.

North Carolina 195

North Carolina Software Email Marketing Sacramento 195

Associations Now

APRIL 12, 2023

The association analyzed and mapped the data using its email system to determine how much email, on average, members received from all departments. Data as Cleaning Solvent LaRose recommends associations conduct an email audit to examine existing emails and determine what’s working and what isn’t.

Newsletter 88

Newsletter Email Marketing Process Products 88

Disciple Media

FEBRUARY 6, 2024

In this blog, we will guide you through the process of building a membership site, from deciding whether it is the right fit for you and your business, to selecting the right platform, all the way through to launching and marketing your membership. This allows for more personalized content and marketing strategies.

How To 36

How To Price Analysis Content 36

Freestone

APRIL 11, 2024

Giving life to your newly created marketing piece in multiple channels goes a long way. Scaling is so important for small organizations with limited marketing resources. Leveraging your marketing automation tools will help infuse dynamic content and create templates that you can then reuse. Is it OK to repurpose content?

Content 78

Content Revenue How To Social Media 78

Membership Marketing

MARCH 12, 2014

Do you need some fresh ideas on how to improve your marketing? Then take a look at a new booklet just published by Marketing General Incorporated, 100 Super Marketing Hints. You will find some great ideas ranging from email marketing improvements, to print production costs savings, to digital advertising enhancements.

Tips 40

Tips Marketing Email Marketing Survey 40

EventMobi: Association Events

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. No matter which membership drive ideas you lead with, a huge part of these campaigns comes down to marketing! Better yet, survey your current members to ask what you could be doing better!

How To 130

How To Discount Social Media Software 130

GrowthZone

NOVEMBER 23, 2020

When first introduced, membership software was offered as a desktop software product. Typically, SaaS products provide free updates that occur automatically on a regular basis. Marketing automation. Email marketing. Email marketing. Wild Apricot AMS falls under the Personify product offerings.

Membership Management 78

Membership Management Software Directory System 78

Associations Now

APRIL 21, 2016

New research shows that email marketing is still a strong player for many organizations, which are planning to increase the time and resources spent toward this type of marketing in 2016. Email, as part of an overall marketing strategy, is most likely not going anywhere anytime soon.

Marketing 40

Marketing Email Marketing Report Content 40

Reid All About it

APRIL 30, 2021

McKinley Advisors describes how environmental factors have impacted the performance and priorities of associations in their survey report, Association Viewpoint: Renewal, Reinvention and Responsibility , conducted in February 2021. I’ll be happy to feature it as long as it’s not too product centric. Work shutdown rituals. every Monday.

Education 354

Education Technology Strategy Revenue 354

Disciple Media

MAY 24, 2023

Email marketing can be extremely cost-effective. But before you can engage in email marketing you need to have an email subscriber list. In the guide below we’ll cover all aspects of creating an email list that will become an integral part of your growth strategy. Will you use email to augment digital ads?

How To 36

How To Email Marketing Newsletter Discount 36

Associations Now

SEPTEMBER 3, 2019

An analysis from the marketing firm GetResponse found open and click rates surged when just one message was sent per week. The report also found that the first hour after an email is sent is key. Marketers that send one newsletter have an average open rate of 33.4 percent when a second email is added.

Newsletter 86

Newsletter eBook Analysis America 86

Reid All About it

JULY 16, 2021

I’ll be happy to feature it as long as it’s not too product centric. Presenter: Brudis Limar III, Head of Revenue – Sales and Marketing, e180. Learn how to use these strategies to deliver better engagement and personalized experiences, boost recruitment and retention efforts, and support new product development. 1 CMP credit.

Revenue 195

Revenue Video Strategy Industry 195

Membersuite

JULY 16, 2021

They help you make the best decisions about strategy, programs, events, content, benefits, marketing, and more. You can also collect data via brief polls and surveys, member portal forms, and after renewal. Reports provide the information you and your colleagues need to better understand your members, customers, and prospects.

Report 175

Report How To Committee System 175

Reid All About it

AUGUST 6, 2021

Chapter benchmarking survey. Billhighway, Mariner Management and Whorton Marketing & Research are conducting The State of Chapters 2021 Benchmarking Survey. This time, they’re running two surveys— one for association CEOs and one for membership/component (chapter) relations professionals (CRPs). More info/register.

Revenue 195

Revenue Certificate Oklahoma City Strategy 195

Higher Logic

JULY 19, 2018

Without that personalization, we often lose interest and unsubscribe from email lists long before completing the call-to-action that the marketer sending the email was hoping for. More technically speaking, here are a few helpful tactics to increase conversions, or have completed calls-to-action, with automated emails.

Tips 159

Tips eBook Newsletter Marketing 159

Reid All About it

MARCH 4, 2022

I’ll be happy to feature it as long as it’s not too product-centric. Top Trends in Content Marketing 2022. Hear about the biggest findings from Semrush’s latest State of Content Marketing 2022 Global Report and the key trends for 2022. Host: Content Marketing Institute. Host: American Marketing Association.

Class 195

Class Certificate Content Committee 195

GrowthZone

JULY 24, 2018

Membership software was initially offered as desktop (boxed) software product when it was first introduced. With SaaS products, updates are free and happen automatically. Pricing available on the GrowthZone website and product demos available upon request. Product demo available upon request. Headquartered in Nisswa, MN.

Software 84

Software Association Management Austin Atlanta 84

Associations Now

MAY 12, 2014

A new report from the Web Video Marketing Council takes a look at some of the latest trends in online video production, and the message is clear: Organizations are devoting more resources to engaging their audiences with a growing trove of video content. The volume of video production is expected to grow next year.

Video 40

Video Report Marketing Email Marketing 40

Freestone

APRIL 11, 2024

Giving life to your newly created marketing piece in multiple channels goes a long way. Scaling is so important for small organizations with limited marketing resources. Leveraging your marketing automation tools will help infuse dynamic content and create templates that you can then reuse. Is it OK to repurpose content?

Content 52

Content Revenue How To Social Media 52

Reid All About it

APRIL 23, 2021

Help yourself and others benchmark member communication efforts and strategies by participating in Association Adviser’s 10th annual Association Communications Benchmarking Survey. The survey closes Friday, April 30. I’ll be happy to feature it as long as it’s not too product centric. Spring cleaning association-style.

Revenue 370

Revenue Strategy Content Education 370

Optimist Consulting

NOVEMBER 2, 2015

I think hard copy mailings still have a place in your marketing plan. 11% of respondents aged 16-34 to a recent Ofcom survey 2 said they were more likely than other age groups to have received no post at all in the past week. I generally suggest to clients to think about including it in their marketing/campaign mix.

Survey 100

Survey Email Marketing Marketing Cost 100

Disciple Media

DECEMBER 27, 2023

Product bundle This model works well if you have a range of digital products like courses, eBooks, or templates. This could mean mixing group coaching with content updates or a professional service with a product bundle. Some platforms come with extra bells and whistles like community forums and marketing tools.

How To 36

How To Library FAQ Content 36

Association Briefings

AUGUST 23, 2021

Internal revenue is earned from products, services or programs sold to members (or non-members, if your association is so inclined). Email Newsletters Email’s reign is more powerful than ever thanks to a couple of recent events in the digital marketing space. Host a sponsor survey on your social channels.

Revenue 52

Revenue Social Media Newsletter Email Marketing 52

Reid All About it

JUNE 2, 2017

As a writer and a learner, I love content hubs, and so does Imagination, a content marketing agency serving the association space. I’ll be happy to feature it as long as it’s not too product-centric. Hear about key performance metrics from the 2017 Association Email Marketing Benchmark Report on emails sent using marketing automation.

Raleigh 150

Raleigh Chicago DC Washington 150

Reid All About it

JULY 9, 2021

The only thing missing from my recipe is waxed beans because I’ve never seen them at the store or farmers market. Subscribe to Blog via Email. Enter your email address to subscribe to this blog and receive notifications of new posts by email. Email Address: Subscribe. Host: American Marketing Association.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195