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Association Brain Food: 3.8.24

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Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Event marketing. Your marketing plan has to work extra hard to convince your audience to make the trip. You’re not exactly wowed by the idea of fish cakes.

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Association Brain Food: 3.1.24

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They describe how to apply best practices in cognitive, learning and behavioral sciences when designing education programs, so learners are more likely to retain and apply new competencies on the job. When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals.

Education 256
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Association Brain Food: 9.1.23

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The weekly list of free educational events and resources for the association community… Because I’m away most of next week at the Non-Dues-A-Palooza conference, Association Brain Food isn’t publishing next Friday, September 8. But sometimes a traditional online program or course doesn’t fit our schedules. Gen Z marketing.

Revenue 227
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Association Brain Food: 9.22.23

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Some Gen Zers are skipping college, while many who decide to go have a different set of priorities than students in the past. They discuss the growth of international online audiences, challenges with online networking and engagement, online content libraries, and much more. Website RFPs.

LMS 266
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Association Brain Food Weekly: 7.24.20

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Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities. Online learning myths. WBT Systems sets the record straight by debunking myths about the effectiveness of online learning. Hear about some major considerations for online engagement.

Montana 259
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Association Brain Food Weekly: 6.11.21

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If members are burnt out on virtual everything, how do you convince them to make time for online education? WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. Are there any new things to communicate in your contract?

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Association Brain Food: 4.14.23

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Marketing automation. Impexium describes three benefits of marketing automation , a capability you really must have in your association’s tech stack. Achurch Consulting explains how the CliftonStrengths assessment is a game-changer for teams , especially hybrid and remote teams. CliftonStrengths. CMS/website RFP.