MemberClicks

SEPTEMBER 29, 2022

and relying on a single revenue stream is too risky. This is where non-dues revenue comes into play. By generating non-dues revenue, you can: Grow your association’s revenue Avoid implementing higher membership dues Diversify your revenue streams. What is Non-Dues Revenue? But remember: no size fits all.

Revenue 98

Revenue Tips Certificate Social Media 98

Reid All About it

APRIL 26, 2024

TopClass LMS also discusses factors that limit participation and strategies to improve your volunteer recruitment and retention efforts. The outlook for associations, as described in Marketing General Inc.’s Content marketing. Association trends. s 2024 Association Economic Outlook Report , is optimistic. AI and events.

Content 268

Content Survey Education Strategy 268

WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150

Survey Marketing Certificate Education 150

Reid All About it

APRIL 12, 2024

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. Member recruitment. Ready to veg a bit?

Revenue 257

Revenue Strategy Price Newsletter 257

Crowd Wisdom

JULY 27, 2023

Today, mounting financial pressures are leading associations to seek new ways to generate non-dues revenue. According to Community Brands research, association professionals plan to turn to new forms of non-dues revenue to address any revenue losses, with 68% prioritizing increasing non-dues revenue at their organizations.

Revenue 52

Revenue LMS How To Course 52

Reid All About it

SEPTEMBER 15, 2023

If you feel like you’ve been seeing more press about microcredentials lately, it’s because researchers see growing support from employers and learners, and higher education sees the potential for revenue and renewed relevance. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign.

LMS 257

LMS Revenue Arlington Education 257

Reid All About it

JANUARY 12, 2024

They share sources of free education for association professionals , including niche membership organizations, events, webinars and podcasts for the association community. Subscribe If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. Inspiration. 1 CAE credit.

LMS 268

LMS Member Engagement Education Revenue 268

Reid All About it

NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Engagement marketing. Host: Professionals for Association Revenue Wed 11/8 at 12 p.m. Please email me if you have something to discuss.

Tools 274

Tools Strategy Revenue Technology 274

Reid All About it

NOVEMBER 29, 2019

Quick hits before we get to next week’s free webinars: What is quantum computing? ( If you have any free webinars or events coming up, please send me the link. When you recruit members, you’re inviting them to your organization’s “party.” Demystifying Event Marketing. CB Insights ). Seriously, ugh. Host: ON24.

West Virginia 360

West Virginia Washington DC Revenue 360

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 274

Maryland LMS Revenue Strategy 274

Reid All About it

JANUARY 19, 2024

Nimble AMS explains how an AMS empowers your association’s recruitment, engagement and retention efforts by helping you better understand members, anticipate their needs, provide a better digital experience and deliver personalized emails and content. Marketing to Gen Z and millennials. Membership, again. Event trends.

Revenue 257

Revenue Strategy Member Engagement United States 257

Reid All About it

APRIL 30, 2021

Skip down to the list of free webinars if you prefer takeout. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. Integrated Strategies for Marketing New Products ( Chatting with Agnes & Cecilia). Host: Marketing General Inc. Wes Trochlil ).

Education 354

Education Technology Strategy Revenue 354

Association Analytics

MARCH 13, 2024

All of this information can help inform your association on how to move the needle towards increasing member participation and revenue. a webinar for executive-level members). Membership – This person works to get unengaged members more involved in the organization and target non-members for recruitment.

Review 169

Review Member Engagement Process Examples 169

Reid All About it

MARCH 12, 2021

This investment can produce great returns to retention and revenue.”. 14 fun and creative webinar and event formats—you might find a new idea here. Skip down to the list of free webinars if you prefer takeout. EST – Thought Leaders: Escape Worn-Out Webinar Formats in 3 Simple Moves. Innovation method. Quick hits.

Nashville 370

Nashville LMS North Carolina Recruiting 370

Reid All About it

FEBRUARY 23, 2024

I’d love to see that phrase in membership marketing copy. Professionals for Association Revenue talked to Michelle Brien of Matchbox about the difference between virtual events and digital initiatives. Webinar latecomers. What to do about webinar or online event latecomers who’ve missed out on valuable chat box conversations?

DC 263

DC Washington Member Engagement Innovation 263

Reid All About it

APRIL 14, 2023

Marketing automation. Impexium describes three benefits of marketing automation , a capability you really must have in your association’s tech stack. My local market rarely sells leg of lamb, but they had some this past week, so we enjoyed a roasted leg of lamb rubbed with a rosemary/garlic paste. More info/register.

Leadership 195

Leadership Education Revenue Strategy 195

Reid All About it

MARCH 25, 2022

Check out the new page on my site, Association Brain Food Resources , dedicated to feeding your brain with information from our industry partners about association technology, membership, data management, cybersecurity, non-dues revenue, and more. Professional development market potential. Beware of QR code scams. Host: EventMobi.

Revenue 195

Revenue Content Virginia Technology 195

Reid All About it

FEBRUARY 16, 2024

by Daniel Zagales, Datanami More workers want to change jobs, but the market is getting tougher. | by Anne Marie Chaker, Wall Street Journal <Gift link—and by the way, have you adapted your marketing and programming strategies to this different job market?> I won’t share or sell your email address. 1 CAE credit.

Case Study 268

Case Study Newsletter Strategy Revenue 268

Reid All About it

NOVEMBER 13, 2020

This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. MemberSuite explains the benefits for associations and employers as well as tips for planning, marketing and producing the event. The future of work. Virtual exhibitors/sponsors. More info/register.

Recruiting 370

Recruiting Recruitment Certificate Tips 370

Protech

JUNE 11, 2020

In our recent webinar with Web Scribble ’s Marketing Director Dawn DiLorenzo, she shared a jaw-dropping fact: Indeed’s data has revealed a 35% drop in its 7-day average of job postings year-over-year. Speaking of something being underutilized, you’ll want to build a strong marketing strategy around your online career center.

Revenue 83

Revenue Tips Social Media Communications 83

Reid All About it

OCTOBER 27, 2023

Marketing to younger generations. Trying to figure out how to market more effectively to Gen Z and millennials? She also shares the story of another association that partnered with an outside expert to fill in a service (and revenue) gap. Ask Me Anything: Marketing Automation Learn about marketing automation.

LMS 257

LMS North Carolina Recruiting Recruitment 257

Reid All About it

FEBRUARY 19, 2021

They also describe how credentialing programs can help your association increase member engagement and revenue. Membership recruitment. I love Marketing General Inc.’s I love Marketing General Inc.’s Skip down to the list of free webinars if you prefer takeout. Conference content. Quick hits. More info/register.

Revenue 322

Revenue Las Vegas Marketing Leadership 322

Reid All About it

SEPTEMBER 4, 2020

Good eats—skip down to the list of free webinars if you prefer take-out. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. Looking for job advice from an executive recruiter? Julien Bois, Accounting/Finance Recruiter. Washington Post ).

Montana 322

Montana LMS Revenue Recruiting 322

Reid All About it

AUGUST 4, 2023

Dale Carnegie Non-dues revenue. Seriously consider attending if non-dues revenue is a concern for your association. Your association’s recruitment and retention success depend on your membership model pricing. Non-dues revenue partners. For dessert, key lime pie bought at the seafood market and made by a local baker, yum.

Atlanta 195

Atlanta Price Revenue Denver 195

Nimble AMS

JUNE 22, 2022

Here are three ways to implement technology at your organization, helping you to transform the member experience and boost recruitment, retention, and revenue. Ensure the technology touches on these three areas: Recruitment and retention. Drive more revenue. How innovative technology builds member loyalty. Learn more.

Member Experience 121

Member Experience Tips Software LMS 121

Membership Marketing

AUGUST 14, 2020

Each year the goal of the Membership Marketing Benchmarking Report is to help associations better understand what is working in membership recruitment, engagement, and retention. Recruitment – The report highlights associations use a wide variety of channels to add new members.

Report 95

Report Marketing Recruiting Recruitment 95

Reid All About it

JANUARY 29, 2021

Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. Your voice—along with those of nearly 1,000 association leaders around the world—will help us all gain insights about what is working to recruit, engage and retain members during the pandemic.

Newsletter 370

Newsletter Education Recruiting Recruitment 370

Reid All About it

MARCH 11, 2022

Geez, it looks like they have A LOT to teach, especially in the editorial and revenue partnership departments. webinar last week about NFTs. Skip down to the list of free webinars if you prefer takeout. If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled.

LMS 195

LMS Revenue Los Angeles Newsletter 195

Reid All About it

MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Hosts: Canadian Nonprofit Academy and Go to Market Impact.

Puerto Rico 370

Puerto Rico Montana Revenue Strategy 370

Reid All About it

APRIL 16, 2021

Skip down to the list of free webinars if you prefer takeout. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. How Your Association Can Drive Revenue & Growth with AI-Based Personalization. How to Deliver Awesome, Engaging Webinars in a WFH World.

Revenue 363

Revenue Strategy Team Content 363

Reid All About it

JANUARY 22, 2021

WBT Systems suggests putting on your behavioral scientist hat if you want to recruit and engage volunteers while virtual fatigue is running rampant. Skip down to the list of free webinars if you prefer take-out. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions.

Innovation 370

Innovation Communications Education Strategy 370

Reid All About it

APRIL 28, 2023

WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Member recruitment. Membership marketing has come a long way since I first started in associations. Host: Professionals for Association Revenue Wed 5/3 at 11 a.m. Audience avatar. 1 CAE credit.

DC 205

DC Recruiting Recruitment Washington 205

EventMobi: Association Events

SEPTEMBER 21, 2023

Membership retention is an organization’s ability to keep its members active following recruitment and onboarding. Acquiring new members comes with upfront costs, especially those tied to marketing. Implementing even the most basic member retention strategies will not only save you money, it’ll help you increase revenue over time!

Strategy 130

Strategy Software Social Media Discount 130

MemberClicks

FEBRUARY 9, 2023

One of the most effective ways to recruit new members is to let them know about your benefits. Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling.

Marketing 98

Marketing Strategy Tips Email Marketing 98

Reid All About it

JUNE 25, 2021

Amanda Milligan, Content Marketing Institute ). Skip down to the list of free webinars if you prefer takeout. If you have a free webinar or event coming up, please send me the link before Wednesday morning the week before it’s scheduled. – Revenue Success from Scratch: One Association’s Story. This is so me.

LMS 361

LMS Revenue Tips America 361

Reid All About it

SEPTEMBER 1, 2023

Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. This is essential reading for understanding trends in membership recruitment, engagement, renewal, dues, value propositions, and more. Workplace culture.

Revenue 229

Revenue Survey Education Strategy 229

Reid All About it

JULY 24, 2020

Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities. Good eats—skip down to the list of free webinars if you prefer take-out. Presenters: Tara Pawlak, Membership Marketing Expert, and Tirrah Switzer, Association Advocate, Community Brands.

Montana 259

Montana Revenue Case Study Conference 259