Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. More info/register.

Newsletter 266

Newsletter Certificate Denver Case Study 266

Reid All About it

JANUARY 22, 2021

Learn how to develop winning names for publications, events, workshops, webinars, courses and products to help you energize attendance, increase participation and drive interest. Marketing Automation & Technology Systems Demo Day. . Marketing Automation & Technology Systems Demo Day. More info/register. Host: ASAE.

Innovation 370

Innovation Communications Education Strategy 370

EventMobi: Association Events

JUNE 26, 2023

According to the 2022 Membership Marketing Benchmarking Report , 52% of associations believe a lack of engagement is the top reason members don’t renew. Boost your non-dues revenue. of revenue for trade associations, and 30% of revenue for professional associations. The solution? Year round.

Member Engagement 130

Member Engagement Strategy Software Social Media 130

NXUnite

MARCH 18, 2024

Some popular types of events your association can virtually host using an LMS include: Webinars: These online seminars involve presentations, workshops, or panel discussions on various topics of interest. Workshops can cover a range of subjects, from technical skills to leadership development.

Software 130

Software LMS Library Certificate 130

Reid All About it

JUNE 25, 2021

Amanda Milligan, Content Marketing Institute ). – Revenue Success from Scratch: One Association’s Story. Michelle Brien, VP of Marketing and Product Strategy for TopClass LMS by WBT Systems. Presenters: Chase Brunson, Marketing and Development Manager, The Rise School of Austin. Quick hits. This is so me.

LMS 361

LMS Revenue Tips America 361

Reid All About it

JANUARY 29, 2021

Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. Kick Off Session for the Virtual Workshop for Association Professionals. The workshop format is broken into three phases with one live session and two asynchronous periods. 1 CAE credit.

Newsletter 370

Newsletter Education Recruiting Recruitment 370

ISAE

MAY 13, 2024

Thanks to positive market changes, members’ finances seem to be in a better place, which allows them to continue paying dues. Events are a great way for your association to boost engagement, secure additional revenue, motivate members to actively participate, and inspire them to build their professional networks. Embrace technology.

Los Angeles 52

Los Angeles Discount Library Committee 52

Reid All About it

APRIL 16, 2021

This workshop will arm you with tactical strategies that will help you negotiate and defend your organization in the post-shutdown world. In this high-level workshop, attendees will review key contract clauses, negotiation tips, and strategies on how to ensure a strong contract to protect your organization. 1 CMP credit.

Revenue 363

Revenue Strategy Team Content 363

EventMobi: Association Events

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. Membership recruitment campaigns are most often run by associations, clubs, and nonprofits who want to broaden their reach and power up their dues-based revenue. Step 7: Market, market, market!

How To 130

How To Discount Social Media Software 130

Reid All About it

JUNE 9, 2023

Raymond Carver, “Rain” Non-dues revenue. Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Event marketing. She says it’s time to retire outdated and insider event marketing jargon. Put myself entirely in the keep of this rainy morning. Audience personas.

Revenue 205

Revenue Content Chicago Leadership 205

Reid All About it

JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Kim Moutsos, Content Marketing Institute ). Kelli Kopec, Product Marketing Manager at Cvent. CAE credits.

Innovation 359

Innovation Las Vegas Communications Education 359

Reid All About it

JANUARY 14, 2022

. – Combating Burnout: How Marketing Teams Are Burning Bright. Your marketing team could be at risk. Hear about the factors that lead to workplace exhaustion, isolation, and even trauma, specifically within the context of the marketing industry. Host: American Marketing Association. More info/register. Tue 1/18 at 1 p.m.

Team 195

Team Technology Certificate Revenue 195

Reid All About it

JUNE 23, 2023

Marketing benchmarks. Mighty Citizen assessed the marketing maturity of 450 mission-driven organizations. Host: Fonteva Speakers: Michelle Brien, Vice President, Marketing, Matchbox Virtual Media Arianna Rehak, CEO, Matchbox Virtual Media Wed 6/28 at 1 p.m. – Event apps. 1 CAE credit. More info/register. 1 CAE credit.

Metro 195

Metro Strategy Technology Marketing 195

Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Learning business. Membership tiers. Newsletters. to 2:45 p.m.

Chicago 200

Chicago Newsletter Mooc Education 200

Association Adviser

MAY 15, 2017

Non-dues revenue is often an essential component of an association’s operating budget, allowing staff to produce high-caliber member communications, events and continuing education programs. Symbiotically, those same operational areas are where association professionals report they want to focus on earning more non-dues revenue this year.

Revenue 61

Revenue Press Release Newsletter Directory 61

Reid All About it

FEBRUARY 12, 2021

Presenters: Harneet Singh, Director of Marketing, Preseem. Visual Storytelling Trends You Can’t Afford to Miss: How to Achieve Revenue-Based Outcomes By Telling Engaging, Visual Stories. Let’s talk about how you’re applying what you learned last year to market your virtual meetings this year and increase engagement. Host: ASAE.

Revenue 370

Revenue North Carolina Industry Technology 370

Reid All About it

FEBRUARY 26, 2021

It’s time to assess your technology stack and partners because you can’t afford to continue settling for “good enough” technology , not if you want to take advantage of emerging opportunities and meet the changing needs of your members and market. Tony Rossell, Marketing General, Inc. ). The State of Association Marketing.

Recruiting 329

Recruiting Recruitment Project Technology 329

Reid All About it

AUGUST 27, 2021

Non-dues revenue. 4 weeks from now, you could be in Nashville hanging around with people whose associations are rolling in non-dues revenue and people who want to emulate that success. Crafting the Event Experience: A Virtual Design Workshop. – Be a Participant of the World’s Largest Non-Dues Revenue Resource.

Tampa 200

Tampa Revenue Education Content 200

Reid All About it

MARCH 12, 2021

This investment can produce great returns to retention and revenue.”. A different kind of event, you’ll find inspiring keynotes coupled with small group workshops led by industry veterans. The Three C’s of Digital Marketing Success: How to Simply Create, Co-Create and Curate Content to Engage Your Audience and Drive Real Results.

Nashville 370

Nashville LMS North Carolina Recruiting 370

Reid All About it

APRIL 14, 2023

Marketing automation. Impexium describes three benefits of marketing automation , a capability you really must have in your association’s tech stack. My local market rarely sells leg of lamb, but they had some this past week, so we enjoyed a roasted leg of lamb rubbed with a rosemary/garlic paste. More info/register.

Leadership 195

Leadership Education Revenue Strategy 195

Reid All About it

DECEMBER 8, 2023

Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. Host: Impexium MC: Donna Gandt, Chief Revenue Officer, Impexium & Billhighway Tue 12/12 at 10:30 a.m. – Attend as many or as few sessions as you wish—sessions described below. More info/register.

Strategy 272

Strategy Video Technology Innovation 272

Reid All About it

MARCH 10, 2023

WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. Content marketing. B2B marketers overwhelmingly believe content marketing produces the leads with the highest ROI , says Marketing Charts. You need a content marketing ecosystem to support them.

Committee 195

Committee Education Software Technology 195

Nimble AMS

DECEMBER 5, 2022

Don’t miss the Community Brands virtual workshop: New Year, New ME (Member Engagement) , on December 14 from 9:30 AM – 12:30 PM, ET. This 3-hour virtual workshop includes four interactive break-out sessions to drive member engagement at your association in the new year. Five ways to increase member engagement with volunteers.

Member Engagement 133

Member Engagement Social Media Review Recruiting 133

Velvet Chainsaw

FEBRUARY 25, 2020

It’s time to stop devaluing your events, said Kim Skildum-Reid, owner of Power Sponsorship , a firm that specializes in advising corporations and sponsor seekers about effective sponsorship, at a recent workshop. Their VIP customers and intermediary markets. The workshop took place at the LVCVA’s D.C. Their staffs.

Las Vegas 83

Las Vegas Revenue Washington Marketing 83

ISAE

FEBRUARY 14, 2024

5 Video Content Strategies for Engaging Association Members Since members are your association’s bottom line and main revenue source, it’s crucial to keep them continually engaged in your activities and offerings. For instance, you could overlay your logo and say your slogan at the end of your video.

Video 52

Video Content Strategy Social Media 52

ISAE

FEBRUARY 14, 2024

5 Video Content Strategies for Engaging Association Members Since members are your association’s bottom line and main revenue source, it’s crucial to keep them continually engaged in your activities and offerings. For instance, you could overlay your logo and say your slogan at the end of your video.

Video 52

Video Content Strategy Social Media 52

Reid All About it

DECEMBER 1, 2023

6 Event Trends for 2024 You Won’t Discover By Googling Event marketers, what do you do during the event “off-season,” the last two months of the year? Host: MeetingsNet Speakers: Brooke Gracey, Director, Demand Generation, and Carisa Bartelt, Manager, Industry Marketing, Cvent Wed 12/6 at 5 p.m. 1 CAE credit. More info/register.

Arlington 266

Arlington Technology Strategy Los Angeles 266

Reid All About it

JULY 10, 2020

This workshop will arm you with tactical strategies that will help you to negotiate and defend your organization in this evolving market. Revenue and Pricing Strategies for Virtual Events. Faith Morris, Chief Marketing & External Affairs Officer, National Civil Rights Museum. 1 CMP credit. Tue 7/14 at 12 p.m.

Montana 365

Montana Content Price Strategy 365

Reid All About it

JUNE 16, 2023

Event marketing. Your marketing plan must work extra hard to convince your audience they should make the trip. PCMA is partnering with Gevme on the AI-based Project Spark for the events industry , which is free now, but I can see revenue potential. We develop expertise from researching, thinking and writing. Don’t give that up!

Project 195

Project Tools Revenue Metro 195

EventMobi: Association Events

SEPTEMBER 13, 2023

This organic connection is worth its weight in gold and can save you on big marketing costs. Use data to improve Member data should inform the types of programming, events, and marketing strategies you’ll implement moving forward. Making your brand stand out. Especially when it comes to showing your members they matter.

Member Experience 130

Member Experience Tips How To Software 130

Reid All About it

JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Newsletter Price Technology 195

Reid All About it

JULY 3, 2020

Good point about speakers… How to promote a virtual event, according to HubSpot marketers. You know it’s summer when all the ingredients for this veggie side are at the farmers market: a medley of summer squash varieties, red bell pepper, jalapeno, corn, basil and garlic. Bruce Feiler, Harvard Business Review ). Pamela Bump, HubSpot ).

Montana 221

Montana North Carolina Review Member Engagement 221

Reid All About it

JUNE 19, 2020

Fíonta suggests looking at your cancelled events as opportunities to design new experiences for attendees, sponsors and exhibitors—now you can have virtual events that generate both revenue and engagement. Most companies use their marketing budgets for sponsorships and partnerships. Revenue Retention with Virtual Events.

Video 221

Video Conference Revenue Industry 221

Blue Sky eLearn

OCTOBER 11, 2017

Some companies offer turn-key online courses that you could buy or revenue share so you have something to offer initially. A course or a workshop? Use the same terminology across the board – in your LMS, on your website, on social media, and in the marketing messages. Have a marketing campaign in place and ready to go.

Tips 215

Tips LMS Mooc Social Media 215

Disciple Media

AUGUST 23, 2023

This foundational understanding helps you tailor your services and marketing efforts to resonate with the right people. Creating these personas will guide your content creation, marketing strategies, and overall approach, ensuring alignment with your target audience. Dive into their lifestyle, preferences, and behavioral patterns.

Price 36

Price Social Media Revenue Tools 36

Thanks For Playing

OCTOBER 19, 2012

On Tuesday, I presented at and attended a small staff association workshop. We had presentations on generational issues, developing personal leadership, marketing, AMS selection, going green by going virtual, raising more money from your events, communications and negotiation. We covered a lot of ground!

millennials 150

millennials Revenue Communications Leadership 150

Association Success

SEPTEMBER 9, 2020

The coronavirus has dramatically changed the way associations run live workshops and events. This is especially true when it comes to meeting revenue goals. Inbound marketing strategies are still essential. It’s also changed how they get them sponsored. Extend sponsorship beyond conference-only sponsorships.

How To 78

How To Discount Conference Revenue 78