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OCTOBER 27, 2023

Ewald Consulting describes how the Association of Workplace Investigators uses Local Circles to build connections and foster community among members and non-members. Marketing to younger generations. Trying to figure out how to market more effectively to Gen Z and millennials? Value proposition. More info/register.

LMS 256

LMS North Carolina Recruiting Recruitment 256

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MARCH 10, 2023

WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. Content marketing. B2B marketers overwhelmingly believe content marketing produces the leads with the highest ROI , says Marketing Charts. You need a content marketing ecosystem to support them.

Committee 195

Committee Education Software Technology 195

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JUNE 9, 2023

Raymond Carver, “Rain” Non-dues revenue. Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Event marketing. She says it’s time to retire outdated and insider event marketing jargon. Put myself entirely in the keep of this rainy morning. Audience personas.

Revenue 205

Revenue Content Chicago Leadership 205

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JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Kim Moutsos, Content Marketing Institute ). Kelli Kopec, Product Marketing Manager at Cvent. CAE credits.

Innovation 359

Innovation Las Vegas Communications Education 359

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JUNE 23, 2023

Marketing benchmarks. Mighty Citizen assessed the marketing maturity of 450 mission-driven organizations. However, their event experience—and your sponsors’ satisfaction—would improve if they did. Renew: Is Your Member Renewal Journey Magical or Miserable? Event apps. 1 CAE credit. More info/register. 1 CAE credit.

Metro 195

Metro Strategy Technology Marketing 195

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APRIL 9, 2021

Improve Your Member Experience with Smart Data Management. Looking to take your database to the next level, create greater connectively between your data, create insightful reports and improve the user experience for your members? . Johnson Experience Marketing. More info/register. Tue 4/13 at 4 p.m.

San Diego 370

San Diego Revenue Strategy Content 370

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JANUARY 14, 2022

. – Combating Burnout: How Marketing Teams Are Burning Bright. Your marketing team could be at risk. Hear about the factors that lead to workplace exhaustion, isolation, and even trauma, specifically within the context of the marketing industry. Host: American Marketing Association. More info/register. Tue 1/18 at 1 p.m.

Team 195

Team Technology Certificate Revenue 195

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JUNE 16, 2023

Barbara Palmer at PCMA Convene says these Next Gen Event Goers won’t settle for the standard event experience—they expect to be captivated. Event marketing. Your marketing plan must work extra hard to convince your audience they should make the trip. We develop expertise from researching, thinking and writing. 1 CAE credit.

Project 195

Project Tools Revenue Metro 195

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MARCH 12, 2021

I just read a new paper— The New Association Tech Ecosystem: Powering Member Experiences with Integration and Specialization —from Chris Gloede and Karen Power of Ricochet Advice and I suggest you do too, especially if you have technology or analytics decisions on the horizon. Host: American Marketing Association. Host: Hubb.

Nashville 370

Nashville LMS North Carolina Recruiting 370

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AUGUST 20, 2021

Presenters: Andrew Pearson, Chief Marketing Officer, Socio. Melissa Jones Clark, Director, National Accounts & Brand Experience, Meeting Tomorrow. Hear how you can transform your website into a Netflix-like experience with a positive impact on your recruitment, retention and revenue. 1 CMP credit. More info/register.

Revenue 195

Revenue Content Resources Strategy 195

Nimble AMS

DECEMBER 5, 2022

Are you looking for tips to prepare your member engagement strategy for 2023? Don’t miss the Community Brands virtual workshop: New Year, New ME (Member Engagement) , on December 14 from 9:30 AM – 12:30 PM, ET. Five ways to increase member engagement with volunteers.

Member Engagement 134

Member Engagement Social Media Review Recruiting 134

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JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Newsletter Price Technology 195

MemberClicks

MARCH 18, 2024

The simple answer for associations is to create an automated membership renewal program that improves staff efficiency and enables leaders to focus resources on attracting new members. This can be done through webinars, training programs and workshops that are hosted by the association.

Analysis 52

Analysis Software Member Engagement System 52

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DECEMBER 1, 2023

6 Event Trends for 2024 You Won’t Discover By Googling Event marketers, what do you do during the event “off-season,” the last two months of the year? Host: MeetingsNet Speakers: Brooke Gracey, Director, Demand Generation, and Carisa Bartelt, Manager, Industry Marketing, Cvent Wed 12/6 at 5 p.m. 1 CAE credit. More info/register.

Arlington 266

Arlington Technology Strategy Los Angeles 266

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JULY 3, 2020

Good point about speakers… How to promote a virtual event, according to HubSpot marketers. You know it’s summer when all the ingredients for this veggie side are at the farmers market: a medley of summer squash varieties, red bell pepper, jalapeno, corn, basil and garlic. Bruce Feiler, Harvard Business Review ). Pamela Bump, HubSpot ).

Montana 221

Montana North Carolina Review Member Engagement 221

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MARCH 5, 2021

This discussion will examine the intersectionality between the elements of change management, DEI principles, and online community management to design an equitable user experience. Meredith Shottes, Chief Experience Officer, Miller Tanner Associates. PCI Compliance Workshop 101 for Associations. More info/register. Host: Hubb.

North Carolina 370

North Carolina Certificate Strategy Case Study 370

.orgSource

FEBRUARY 13, 2023

In digital markets, circumstances can shift quickly toward the unexpected. In fast-paced digital markets, strategies that include both opportunities and challenges are essential to growth. Strategy sessions, workshops, or committee meetings are better choices. The pandemic was a lesson in the democracy of danger.

Strategy 88

Strategy Innovation Process Products 88

MemberClicks

MAY 30, 2023

This is an appealing and easy-to-understand model for members, but unfortunately it doesn’t always translate to a reliable source of revenue in the long run. However, you can balance this unpredictability with other sources of non-dues revenue. Members pay a fixed fee on a regular basis, such as monthly or annually.

FAQ 52

FAQ Price Discount Revenue 52

MemberClicks

NOVEMBER 8, 2021

But are your members getting everything they need out of their memberships? One recent survey showed that less than half (40%) of younger members felt what they received was worth their dues. By enhancing your member experience and giving membership benefits that resonate, your association can maximize your member ROI.

Directory 52

Directory Certificate Discount Survey 52

MemberClicks

NOVEMBER 8, 2021

But are your members getting everything they need out of their memberships? One recent survey showed that less than half (40%) of younger members felt what they received was worth their dues. By enhancing your member experience and giving membership benefits that resonate, your association can maximize your member ROI.

Directory 52

Directory Certificate Discount Survey 52

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JULY 9, 2021

The only thing missing from my recipe is waxed beans because I’ve never seen them at the store or farmers market. Host: American Marketing Association. Members and prospects are more likely to engage with your content and programming if you demonstrate that you know and understand their needs. Subscribe to Blog via Email.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

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SEPTEMBER 10, 2021

see targeted demos of learning management systems aligned to serving organizations that market and sell adult lifelong learning, continuing education, and professional development. Keep Your Eye on the Outcomes: How Results-Oriented Marketers Plan, Execute, and Measure Effective Marketing Campaigns. More info/register.

Strategy 195

Strategy Content Education Tips 195

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MARCH 3, 2023

How can associations provide corporate partners with valuable access to their member communities ? That’s the question the Professionals for Association Revenue asked several association executives and consultants. Sponsorships. Quick hits Real accountability at work requires better metrics across the organization. 1 CAE credit.

Revenue 39

Revenue Tools Education Member Experience 39

MemberClicks

APRIL 28, 2022

According to recent data , most young members (87%) said it was important to be part of an association, and more than half (51%) reported that being in an association is more important than it used to be. So, how do association marketers speak to young members and get them to lean in? Host fun and casual events.

Tips 98

Tips millennials Newsletter Recruiting 98

Disciple Media

OCTOBER 24, 2023

With stricter controls, dedicated support, and more invested members, the community is naturally more protected from toxic behaviour often found online. Direct revenue stream: This isn’t just about monetization; it’s about mutual trust. Recognize aspirations: Beyond challenges, what are your members’ ambitions?

Strategy 36

Strategy Tips How To Price 36

Protech

MAY 9, 2023

An AMS, which stands for association management software or system, is software that is designed to assist associations with every part of managing members, meetings and events, continuing education, finances, and data analytics. Event Planning Events can offer many benefits to both your association and its members.

How To 52

How To Software Event Planning Membership Management 52

Nimble AMS

FEBRUARY 3, 2022

These powerful programs contain nearly everything you need for managing your members, accounts, events and organization as a whole. You can think of your AMS as a foundational program, and it often links with supporting platforms such as advanced event management or marketing tools. An AMS might include the following.

Tools 141

Tools Software System Library 141

MemberClicks

MAY 13, 2022

Here at MemberClicks , we serve professional associations, trade associations and chambers of commerce to equip them with the tools they need to grow their membership and revenue. Considering the wide range of tech solutions available on the market today, your software search might initially feel overwhelming. Email Marketing.

Software 52

Software Association Management Price System 52

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NOVEMBER 4, 2022

Non-dues revenue award. Do you have a program, event or staff experience that connects your association’s mission to business growth? Nominate your association for the Pierre Partnership Award presented by the Professionals for Association Revenue. Nominees do not need to attend the RevUP Summit or even be a PAR member.

Arlington 39

Arlington Technology Case Study Revenue 39

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APRIL 10, 2020

MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. Get to see, experience, and learn how to improve conferences, be they online or offline. Find out how they are pivoting to engage their 7,000 members and rethink their meetings. Event communications. Mon 4/13 at 1 p.m.

North Carolina 74

North Carolina Content Montana Social Media 74

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FEBRUARY 25, 2022

WBT Systems shares the story of the Texas Restaurant Association (TRA) whose compliance training programs delivered a 465% increase in revenue in the last six months of 2021. WBT shares the strategies and tactics resulting in a 693% increase in certificates for TRA in a competitive compliance training market. Non-dues revenue.

Revenue 40

Revenue Analysis Strategy Technology 40

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SEPTEMBER 30, 2022

Education marketing/sales. WBT Systems examines what learners are really buying and explains how to apply what Godin’s describing to the way you market and sell your association’s educational programs. Member/customer engagement. Using the Magic of Modern eCommerce to Boost Member Engagement and Diversify Revenue.

Blended Learning 41

Blended Learning Software Education Marketing 41

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NOVEMBER 11, 2022

Content marketing strategy. Hey, SaaS marketing friends (and content partners aka clients), check out this guide to creating or refining a content marketing strategy by Jimmy Daly (Superpath) and Ryan Law at Animalz. Host: American Marketing Association. 5 Secrets to Engage Your Members. Employee screening.

LMS 39

LMS Education Technology Strategy 39

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JULY 22, 2022

Marketing General Inc. MGI) released the 14 th edition of their Membership Marketing Benchmarking Report. Marketing oneself is important. Jacob Barker, Marketing Communications and Outreach Strategist, National Council of Examiners for Engineering and Surveying. Host: NXUnite by Nexus Marketing. More info/register.

Price 43

Price Technology Strategy Software 43

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OCTOBER 7, 2022

Fionta suggests ways to improve membership marketing, attract younger members, look beyond membership, communicate value, and think about the future differently. The chief hype officer: the problem with the Chief Marketing Officer’s job description. Guest: Rachel Clemens, chief marketing officer, Mighty Citizen.

Blended Learning 41

Blended Learning Education Video Conference 41

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MAY 13, 2022

See if cohort programs are something your market might be interested in. They explain how these factors affect the member experience, how the AMS market is changing and what to look for in an AMS. Presenter: Eric Noël, Executive Vice President at Showcare and Professor of Marketing at HEC Montréal. Event community.

Arlington 43

Arlington Technology Project Revenue 43

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JULY 5, 2019

I usually don’t list events with a registration fee but since the Billhighway and Mariner folks are friends of mine, I’m making an exception for their workshop on Wednesday. – Chapter Workshop: Leverage Chapters to Engage & Grow Membership (Washington DC). Hosts: Billhighway and Mariner Management & Marketing.

North Carolina 34

North Carolina Chicago Washington Handbook 34