Reid All About it

JANUARY 29, 2021

Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. Your voice—along with those of nearly 1,000 association leaders around the world—will help us all gain insights about what is working to recruit, engage and retain members during the pandemic.

Newsletter 370

Newsletter Education Recruiting Recruitment 370

EventMobi: Association Events

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. Membership recruitment campaigns are most often run by associations, clubs, and nonprofits who want to broaden their reach and power up their dues-based revenue. Step 7: Market, market, market!

How To 130

How To Discount Social Media Software 130

Reid All About it

OCTOBER 27, 2023

Marketing to younger generations. Trying to figure out how to market more effectively to Gen Z and millennials? She also shares the story of another association that partnered with an outside expert to fill in a service (and revenue) gap. Ask Me Anything: Marketing Automation Learn about marketing automation.

LMS 256

LMS North Carolina Recruiting Recruitment 256

EventMobi: Association Events

JUNE 26, 2023

According to the 2022 Membership Marketing Benchmarking Report , 52% of associations believe a lack of engagement is the top reason members don’t renew. Boost your non-dues revenue. of revenue for trade associations, and 30% of revenue for professional associations. The solution? Year round.

Member Engagement 130

Member Engagement Strategy Software Social Media 130

Reid All About it

NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Engagement marketing. Host: Professionals for Association Revenue Wed 11/8 at 12 p.m. Please email me if you have something to discuss.

Tools 272

Tools Strategy Revenue Technology 272

Reid All About it

FEBRUARY 26, 2021

It’s time to assess your technology stack and partners because you can’t afford to continue settling for “good enough” technology , not if you want to take advantage of emerging opportunities and meet the changing needs of your members and market. The seven biggest mistakes in membership recruitment. The State of Association Marketing.

Recruiting 329

Recruiting Recruitment Project Technology 329

Reid All About it

JUNE 25, 2021

Amanda Milligan, Content Marketing Institute ). – Revenue Success from Scratch: One Association’s Story. Michelle Brien, VP of Marketing and Product Strategy for TopClass LMS by WBT Systems. Presenters: Chase Brunson, Marketing and Development Manager, The Rise School of Austin. Quick hits. This is so me.

LMS 361

LMS Revenue Tips America 361

Reid All About it

MARCH 12, 2021

This investment can produce great returns to retention and revenue.”. The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. A different kind of event, you’ll find inspiring keynotes coupled with small group workshops led by industry veterans. Innovation method. Host: Hubb.

Nashville 370

Nashville LMS North Carolina Recruiting 370

Reid All About it

MARCH 11, 2022

Geez, it looks like they have A LOT to teach, especially in the editorial and revenue partnership departments. Your marketing team constantly talks about the buyer’s journey. Presenters: Maneesha Manges, Director of Services, and Aimee Pagano, Senior Digital Marketing Advisor, HighRoad Solution. Futurist thinking. CAE credits.

LMS 195

LMS Revenue Los Angeles Newsletter 195

Reid All About it

JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Kim Moutsos, Content Marketing Institute ). Apply now for a Gold Circle Award or volunteer as a GCA judge. CAE credits.

Innovation 359

Innovation Las Vegas Communications Education 359

Nimble AMS

DECEMBER 5, 2022

Don’t miss the Community Brands virtual workshop: New Year, New ME (Member Engagement) , on December 14 from 9:30 AM – 12:30 PM, ET. This 3-hour virtual workshop includes four interactive break-out sessions to drive member engagement at your association in the new year. Five ways to increase member engagement with volunteers.

Member Engagement 134

Member Engagement Social Media Review Recruiting 134

CMA Solutions

NOVEMBER 17, 2022

When it comes to marketing, plenty of things have changed in a short amount of time. In 2023, we will see more inclusion in all forms of marketing, especially advertising. Brand Marketing Strategy 2023: Create More Memorable Experiences World-class customer experience is everything. Now, it’s marketing in general.

Marketing 52

Marketing How To Social Media New Jersey 52

Reid All About it

JUNE 9, 2023

Raymond Carver, “Rain” Non-dues revenue. Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Event marketing. She says it’s time to retire outdated and insider event marketing jargon. Put myself entirely in the keep of this rainy morning. Audience personas.

Revenue 205

Revenue Content Chicago Leadership 205

Reid All About it

DECEMBER 1, 2023

Member recruitment. To attract young members , you must recruit in ways that make sense to them. 6 Event Trends for 2024 You Won’t Discover By Googling Event marketers, what do you do during the event “off-season,” the last two months of the year? 1 CAE credit. More info/register. 1 CAE credit. 1 CAE credit. .

Arlington 266

Arlington Technology Strategy Los Angeles 266

Reid All About it

AUGUST 20, 2021

Recruiting and retaining volunteers is a mighty challenge when members have no time to spare. The War for Talent: How to Recruit and Retain the Right People. Presenters: Andrew Pearson, Chief Marketing Officer, Socio. Volunteer training. More info/register. Host: JUNO. Presenters: Don Neal, 360 Live Media. Tue 8/24 at 11 a.m. –

Revenue 195

Revenue Content Resources Strategy 195

Reid All About it

APRIL 16, 2021

This workshop will arm you with tactical strategies that will help you negotiate and defend your organization in the post-shutdown world. In this high-level workshop, attendees will review key contract clauses, negotiation tips, and strategies on how to ensure a strong contract to protect your organization. 1 CMP credit.

Revenue 363

Revenue Strategy Team Content 363

Reid All About it

JANUARY 14, 2022

Volunteer recruitment. Why do some associations have a tough time recruiting volunteers and others don’t? Combating Burnout: How Marketing Teams Are Burning Bright. Your marketing team could be at risk. Host: American Marketing Association. Non-Dues Revenue: How Associations Can Diversify Their Revenue.

Team 195

Team Technology Certificate Revenue 195

Reid All About it

FEBRUARY 12, 2021

Presenters: Harneet Singh, Director of Marketing, Preseem. The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. Visual Storytelling Trends You Can’t Afford to Miss: How to Achieve Revenue-Based Outcomes By Telling Engaging, Visual Stories. Email Marketing Workshop.

Revenue 370

Revenue North Carolina Industry Technology 370

Reid All About it

APRIL 14, 2023

Marketing automation. Impexium describes three benefits of marketing automation , a capability you really must have in your association’s tech stack. My local market rarely sells leg of lamb, but they had some this past week, so we enjoyed a roasted leg of lamb rubbed with a rosemary/garlic paste. More info/register.

Leadership 195

Leadership Education Revenue Strategy 195

Reid All About it

FEBRUARY 5, 2021

Teri Carden is cooking up a phenomenal-sounding digital experience for anyone interested in increasing their non-dues revenue. WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. Presenters: Ariana Aragon, Director of Implementation, and Abhay Khurana, Chief Marketing Officer, Feathr.

San Diego 370

San Diego Price Strategy Education 370

Reid All About it

AUGUST 27, 2021

Non-dues revenue. 4 weeks from now, you could be in Nashville hanging around with people whose associations are rolling in non-dues revenue and people who want to emulate that success. Crafting the Event Experience: A Virtual Design Workshop. – Be a Participant of the World’s Largest Non-Dues Revenue Resource.

Tampa 200

Tampa Revenue Education Content 200

Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Learning business. Membership tiers. Newsletters. No plan, no progress.

Chicago 200

Chicago Newsletter Mooc Education 200

Reid All About it

DECEMBER 8, 2023

Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. Host: Impexium MC: Donna Gandt, Chief Revenue Officer, Impexium & Billhighway Tue 12/12 at 10:30 a.m. – Attend as many or as few sessions as you wish—sessions described below. More info/register.

Strategy 272

Strategy Video Technology Innovation 272

Reid All About it

JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Newsletter Price Technology 195

Reid All About it

DECEMBER 4, 2020

Their post describes four ways your association can leverage event and learning data to increase attendance, select content, improve programs and grow revenue. Fri 12/4 at 10 a.m.* – Generating Revenue in a COVID World. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions.

Blended Learning 300

Blended Learning Revenue Conference Technology 300

Reid All About it

APRIL 23, 2021

Sherry Budziak, founder and CEO of.orgSource, explains the difference between content strategy and content marketing—and how they relate—and suggests how to get started. Join us to discuss and workshop ideas on how to establish and maintain the benefits of mentor relationships while challenging society’s exclusive norms. CAE credit.

Revenue 370

Revenue Strategy Content Education 370

Reid All About it

MARCH 10, 2023

WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. Content marketing. B2B marketers overwhelmingly believe content marketing produces the leads with the highest ROI , says Marketing Charts. You need a content marketing ecosystem to support them.

Committee 195

Committee Education Software Technology 195

EventMobi: Association Events

JUNE 21, 2023

Conferences offer an opportunity for an entire member base to get together, experience the best of what an association can offer, and give the organization a chance to drive non-dues revenue. Fundraising events are an invaluable opportunity to drive revenue and build community, whether they’re online or in person.

Software 130

Software Price Review Event Planning 130

Associations Now

MARCH 12, 2019

When you rely on member dues as a significant revenue source, free membership sounds scary. Many associations have experimented and found success with small-scale strategies that balance existing members’ needs with the recruitment potential of a free membership offer. As the old adage goes, “The best things in life are free.”

North Carolina 94

North Carolina Massachusetts Directory Recruiting 94

Reid All About it

MARCH 5, 2021

The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. PCI Compliance Workshop 101 for Associations. (must join Fridays@4 first, it’s free). Host: Fridays@4. Mon 3/8 at 11 a.m. –

North Carolina 370

North Carolina Certificate Strategy Case Study 370

MemberClicks

APRIL 5, 2022

Help Businesses Recruit Top Talent with a Job Board on your Chamber Website. Explore Influencer Marketing Tactics to Promote Your Members. “Influencer marketing” isn’t just for large brands on Tik-Tok. Influencer marketing can be very expensive—but it doesn’t have to be! by December 2021.

Directory 52

Directory Social Media Video Discount 52

MemberClicks

APRIL 28, 2022

Recruiting new members and keeping them engaged is a crucial activity for all associations. So, how do association marketers speak to young members and get them to lean in? Also consider hosting workshops to assist members who are brand new to the industry. Need more help recruiting new young members?

Tips 98

Tips millennials Newsletter Recruiting 98

MemberClicks

DECEMBER 19, 2023

Your organization’s membership website is one of your most visible marketing assets. Below, you’ll find seven easy steps on how to build a membership website to recruit and retain members plus find your perfect membership website builder! Marketing and Feedback : Features for advertising and conducting organizational elections.

Directory 52

Directory Discount Software Tools 52

Reid All About it

OCTOBER 9, 2020

Facilitative Listening Skills Workshop. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Marketing Your Association While Building Your Personal Brand in 2020 (Association Chat). marketing and communication professional. 1 CAE credit. More info/register.

Utah 370

Utah LMS Conference Technology 370

Associations Now

OCTOBER 15, 2019

When you rely on member dues as a significant revenue source, free membership sounds scary. Many associations have experimented and found success with small-scale strategies that balance existing members’ needs with the recruitment potential of a free membership offer. As the old adage goes, “The best things in life are free.”

North Carolina 68

North Carolina Massachusetts Directory Recruiting 68

Reid All About it

JUNE 19, 2020

Fíonta suggests looking at your cancelled events as opportunities to design new experiences for attendees, sponsors and exhibitors—now you can have virtual events that generate both revenue and engagement. Most companies use their marketing budgets for sponsorships and partnerships. Revenue Retention with Virtual Events.

Video 221

Video Conference Revenue Industry 221

.orgSource

FEBRUARY 13, 2023

In digital markets, circumstances can shift quickly toward the unexpected. Conflict of interest Finances Sexual harassment Diversity, equity, and inclusion Whistleblower processes Employee behavior and performance Recruiting, onboarding, and background checking Cybersecurity Mission and values Internal risk should be managed on a daily basis.

Strategy 88

Strategy Innovation Process Products 88