Reid All About it

FEBRUARY 9, 2024

I’m happy to feature it as long as it’s not too product-centric. Price Elasticity Uncovered: Insights from Data How often are price increase/decrease decisions based on opinion and fear, hampering an association’s ability to extract maximum value from our products because we’re afraid of customer attrition? 1 CAE credit.

Newsletter 268

Newsletter Certificate Denver Case Study 268

Reid All About it

APRIL 26, 2024

Two-thirds of associations plan to develop new products/services, yet only one-third plan to hire more staff. Mariana Fernandes at Animalz shares her team’s favorite content marketing blogs, newsletters and podcasts. I’m happy to feature it as long as it’s not too product-centric. But a few data points trouble me. 1 CAE credit.

Content 223

Content Survey Education Strategy 223

Reid All About it

NOVEMBER 26, 2021

I’ll be happy to feature it as long as it’s not too product-centric. How Associations Can Tap a New Source of Non-Dues Revenue in Corporations (Non Dues-a-Palooza Monthly Expert Series). How to Rethink Your Association’s Newsletter from the Ground Up. Newsletters are a staple of association life. More info/register.

Newsletter 195

Newsletter Revenue Certificate Leadership 195

Reid All About it

SEPTEMBER 15, 2023

The weekly list of free educational events and resources for the association community… Must-read newsletters. I was happy to see Association Brain Food in Lead Marvel’s list of eight must-read newsletters for association professionals. I’m happy to feature it as long as it’s not too product-centric. Credentialing support.

LMS 257

LMS Revenue Arlington Education 257

Reid All About it

MAY 12, 2023

Newsletters. I bet members interact with your newsletters more regularly than any other product or service, which means your association should carefully plan and design each edition. shares 15 ways to improve your newsletter content and delivery. I’m happy to feature it as long as it’s not too product-centric.

Chicago 200

Chicago Newsletter Mooc Education 200

Reid All About it

MARCH 17, 2023

Association revenue. Professionals for Association Revenue released their Association Business Development Landscape Survey report. Newsletters. I bet members interact with your newsletters more regularly than any other product or service, which means your association should thoughtfully plan and design each edition.

Revenue 205

Revenue Certificate Committee Leadership 205

GrowthZone

DECEMBER 3, 2021

Membership expert Frank Kenny recently shared an idea to boost social media engagement and proved it worked. In one of his newsletters, he sent a word find similar to the one in this article. The Crockett Area Chamber used the puzzle Frank had provided and had multiple people engage with that post.

Social Media 78

Social Media Newsletter Email Marketing Member Engagement 78

Reid All About it

JULY 24, 2020

I’ll be happy to feature it as long as it’s not too product-centric. Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement.

Montana 259

Montana Revenue Case Study Conference 259

Reid All About it

JULY 7, 2023

I’m happy to feature it as long as it’s not too product-centric. Fri 7/7 at 10 a.m.* – Association Products | Coffee with Innovators: Association Design Circle Every month, an association leader leads a conversation on an association innovation topic. Our topic this month is product development. More info/register.

Tools 195

Tools Education Newsletter Chicago 195

Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Reid All About it

MAY 5, 2023

Coursera, EdX and LinkedIn Learning are going all in on the corporate market and increasing revenue as a result. I’m happy to feature it as long as it’s not too product-centric. She is an in-demand speaker for association leaders worldwide and is at the forefront of exploring how member and attendee engagement is rapidly changing.

Chicago 205

Chicago Education Certificate Revenue 205

Reid All About it

JANUARY 29, 2021

I’ll be happy to feature it as long as it’s not too product-centric. Fri 1/29 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future. The most important method for safeguarding your organization’s future is to research, embrace, and maximize your Member ROI. 1 CAE credit. More info/register.

Newsletter 370

Newsletter Education Recruiting Recruitment 370

Reid All About it

JANUARY 28, 2022

I’ll be happy to feature it as long as it’s not too product-centric. Learn about the importance of properly positioning your benefits, how to best communicate the value of your member benefits, drive member engagement and member retention, how to present your benefits for maximum engagement, and how to deliver a better member experience.

Newsletter 195

Newsletter Survey Team Software 195

Reid All About it

JULY 30, 2021

Non-dues revenue. 55 days from now, you could be in Nashville hanging around with people whose associations are rolling in non-dues revenue and people who want to emulate their success. I’ll be happy to feature it as long as it’s not too product centric. How to Use Your Member Engagement Scores. More info/register.

Newsletter 195

Newsletter Certificate Technology Strategy 195

Reid All About it

JULY 16, 2021

Online education revenue. WBT Systems recapped a recent Non-Dues-A-Palooza webinar where Will Hold, the CEO of the National Alliance for Insurance Education & Research, described how his association quintupled their online education revenue by offering subscriptions, corporate learning portals and learning paths focused on job roles.

Revenue 195

Revenue Video Strategy Industry 195

GrowthZone

DECEMBER 20, 2022

We hope you enjoy (and can relate to) hearing from our customers and how they are reaping the benefits of using GrowthZone’s software solutions to grow member value, increase productivity, and boost revenue. We asked users to explain how using GrowthZone software has benefited their association and/or members.

Software 78

Software Member Engagement Process Committee 78

Higher Logic

DECEMBER 2, 2019

Members can ask questions about certain products, share feedback with staff, and submit ideas about how to use products. The community gets more eyes on Sephora’s brand, connects customers to answer each other’s beauty questions, and, we assume, results in more product sales. Glossier’s community is a similar example.

Examples 156

Examples Software Newsletter Review 156

EventMobi: Association Events

SEPTEMBER 21, 2023

Acquiring new members comes with upfront costs, especially those tied to marketing. Implementing even the most basic member retention strategies will not only save you money, it’ll help you increase revenue over time! Because 45% of association members cite networking with their peers as their top reason for joining!

Strategy 130

Strategy Software Social Media Discount 130

Higher Logic

JANUARY 30, 2018

It also needs a long-term strategy, beta testing, content, and consistent attention to ensure members receive value. All those elements provide a great member experience, which can help increase member acquisition, retention, and revenue. But more advanced productions benefit from expert attention. Event Planning.

Event Planning 218

Event Planning Video Project Content 218

Association Adviser

OCTOBER 13, 2016

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Percent of Associations agreeing that NDR is a serious challenge: 2016. ** 54%.

Revenue 60

Revenue St. Louis Price Cost 60

Reid All About it

JUNE 16, 2023

Don’t let your team get consumed by an obsession with productivity. Thanks to subscribing to god-knows-how-many newsletters, my inbox is full of AI articles. PCMA is partnering with Gevme on the AI-based Project Spark for the events industry , which is free now, but I can see revenue potential. Team dynamics. Don’t give that up!

Project 195

Project Tools Revenue Metro 195

Tom Morrison

JULY 30, 2014

You see, in 2006 we decided the number one strategy in the strategic plan was to put members FIRST.do You see, in 2006 we decided the number one strategy in the strategic plan was to put members FIRST.do Remember, maximizing your value proposition is directly tied to maximizing member engagement.

Member Engagement 40

Member Engagement Newsletter Cost Communications 40

Reid All About it

JULY 10, 2020

I’ll be happy to feature it as long as it’s not too product-centric. Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement.

Montana 365

Montana Content Price Strategy 365

Reid All About it

JANUARY 21, 2022

I’ll be happy to feature it as long as it’s not too product-centric. Top Productivity Hacks (Open Networking). Join your Fridays@4 friends for this open networking session focused on sharing your favorite productivity hacks. Josh Slyman, Director of Product Strategy at Web Scribble. More info/register. Host: Fridays@4.

Survey 195

Survey Newsletter Price Technology 195

MemberClicks

FEBRUARY 2, 2024

Relationships are at the core of all associations and chambers of commerce, paving the way for essential revenue that maintains their long-term success. Some of the key reasons to invest in this software include: Revenue maximization. Your members might not renew on time (or at all) if they don’t get an auto-renewal notice.

Membership Management 52

Membership Management Software Directory Revenue 52

NXUnite

DECEMBER 13, 2023

Interactive Demo Days: We shine the spotlight on other mission-driven companies that provide services and products to nonprofits with demo days. Attendees can get a closer look at cutting-edge products and services designed to streamline nonprofit operations and grow their impact, while businesses can talk directly with potential customers.

Software 130

Software Discount Tools Resources 130

Higher Logic

MARCH 21, 2017

Just think about your community’s vibrancy when compared to retention and revenue. Anything that tells you how engaging your community is or how members are participating falls under the umbrella of community vibrancy. Community newsletter opt-outs. Number of participating members. Numbers win every time.

Revenue 168

Revenue Review Newsletter Products 168

Association Adviser

JANUARY 18, 2019

This thinking in silos results in a series of satisfactory solutions that miss an opportunity for your association to provide a richer membership experience while enhancing your potential member value proposition. Update senior staff about each of your tech solutions’ revenue generation and member engagement metrics.

Newsletter 61

Newsletter Directory Learning Management System Social Media 61

Reid All About it

JANUARY 15, 2021

In response to the pandemic, many associations hosted new virtual events, took down their members-only content paywall, and reduced fees for virtual conferences and education—changes that affect their membership value proposition. How to be more productive working from home: 9 rules for the “now normal.” Association learning landscape.

Innovation 359

Innovation Las Vegas Communications Education 359

Higher Logic

JUNE 6, 2019

But if you’re an organization where customer or member engagement is high priority, retention is a major KPI, and your customers and members need the support of the organization and one another to succeed in their jobs, you’d get much more value out of a platform meant for online community. You add a huge revenue opportunity.

Tips 136

Tips Social Media Revenue Content 136

MemberClicks

JULY 31, 2023

Relationships are at the core of all associations and chambers of commerce, paving the way for essential revenue that maintains their long-term success. Some of the key reasons to invest in this software include: Revenue maximization. Your members might not renew on time (or at all) if they don’t get an auto-renewal notice.

Membership Management 52

Membership Management Software Directory Revenue 52

Socious

JANUARY 4, 2017

These articles will give you a head start on 2017, covering topics from member engagement to business management. Top 3 Member Engagement Articles. Article #1) How to Measure the Effectiveness of Your Association’s Member Engagement Tactics. Article #2) 3 Types of Association Members and How to Engage Them.

millennials 100

millennials Member Engagement Video Software 100

Reid All About it

APRIL 12, 2019

Read his BBC Future article through the lens of association strategic planning, and then ask yourself, what do we owe future members? Here’s a little piece I did on microvolunteering —one of my longtime soapbox topics—for my state association’s newsletter. I’ll be happy to feature it as long as it’s not product-centric.

LMS 276

LMS Pennsylvania Innovation Education 276

MemberClicks

SEPTEMBER 26, 2022

It drives things like automated renewal campaigns, allows associations to easily send out invites to their next great event and helps them send their newsletters and other communications to their members. Need to increase your revenue? Your members might not renew on time (or at all) if they don’t get an auto-renewal notice.

Software 52

Software Membership Management Directory Email Marketing 52

Higher Logic

JULY 19, 2018

Setting up an automated campaign once and revisiting it based on your goals, rather than manually completing mundane segmenting tasks, is a simple way to make massive improvements to your strategy in terms of productivity and efficiency. Marketing automation can literally pay for itself by recovering this type of lost revenue.

Tips 159

Tips eBook Newsletter Marketing 159

EventMobi: Association Events

AUGUST 11, 2023

Building an association website with valuable content and an attractive web design can help you: Retain current members Attract new members Raise the value of your sponsor packages Boost event registrations Drive non dues revenue Gather key data about member behavior Curious about what makes an association website shine?

Examples 130

Examples Directory Software Video 130

Reid All About it

MARCH 19, 2021

Two proven tips to increase your newsletter’s open and click rates. I’ll be happy to feature it as long as it’s not too product centric. Fri 3/19 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future. Allie DeCastro, Senior Product Designer, Splash. Quick hits. Host: Splash.

LMS 370

LMS Nashville Strategy Video 370