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Association Brain Food: 4.12.24

Reid All About it

Even well-meaning learners who’ve paid for online courses and conferences are apt to click away if their attention wanes during your program. Member recruitment. Katrina Ciccarelli McAfee at Association Analytics shares a three-step strategy for improving new member acquisition. Gen Z education. Staff meetings.

Revenue 256
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The Power of Content Marketing: Attracting and Retaining Members

Membersuite

Recruiting and retaining members at the same time is a lot of work and usually requires different tactics—but not always. They become warmer leads for membership or for bigger purchases, like a conference or online course. Meanwhile, your association can generate new member and customer leads.

Content 93
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Association Brain Food: 1.19.24

Reid All About it

It will also explore which business functions are leading the way, how leadership is supporting AI efforts, and how policies are affecting adoption. TopClass LMS explains why you should keep the conversation going and the community gathering after a course, conference or educational program ends. Post-program campaigns. CAE credit.

Revenue 256
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Association Brain Food: 1.26.24

Reid All About it

Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. It’s scary to think what might happen to chapters if they can’t find enough members to lead them. The 2024 survey is now open. Volunteer burnout. More info/register.

Survey 256
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Membership Management: 4 Top Ways to Maximize Engagement

Blue Sky eLearn

They share news about your association online and wear your branded merchandise with pride! Engaged members become your association’s best ambassadors. No amount of advertising can equal the impact of testimony from a member who truly feels like they’ve found a place they belong. Offer online learning opportunities.

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Association Brain Food: 11.10.23

Reid All About it

If you’re feeling nostalgic about ASAE TEC, a new online event, People Powering Tech on December 14 from 10:30 a.m. Member app. Unlike social media, a mobile app serves as a centralized communication channel for your members. Bulletin describes how a member app enhances and fosters member engagement.

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Association Brain Food Weekly: 3.12.21

Reid All About it

The authors finish by saying, “Association tech ecosystems limit or enable organizations’ capacity to serve their members and customers online… Real strategic leaders will pull their technical foundation from the shadows and shine a light on the important stack decisions ahead. New member onboarding. Association role model.

Nashville 370