Reid All About it

OCTOBER 27, 2023

The weekly list of free educational events and resources for the association community… Membership benchmarks. Trying to figure out how to market more effectively to Gen Z and millennials? She also shares the story of another association that partnered with an outside expert to fill in a service (and revenue) gap.

LMS 256

LMS North Carolina Recruiting Recruitment 256

Reid All About it

MARCH 3, 2017

You don’t see many posts about recruiting small businesses for membership , so I was excited to read this one by J.P. He quickly takes on benefits, recruitment tactics and dues for small or start-up businesses. Tue 3/7 at 1 p.m.* – Revenue Generation through Your Mobile Event App. I found a few good reads for you this week….

millennials 150

millennials Recruiting Recruitment Revenue 150

Reid All About it

FEBRUARY 5, 2016

– 5 Tips for Maximizing Non-Dues Revenue from Your Communications Vehicles. Learn tactics to maximize your non-dues revenue earning potential: analyze communication gaps, engage members with advertising, meet advertiser needs, arm your sales team with the right tools, and invest in resources that provide maximum return.

Pennsylvania 150

Pennsylvania Social Media Recruiting Recruitment 150

Membersuite

APRIL 13, 2023

Recruiting and retaining members at the same time is a lot of work and usually requires different tactics—but not always. If they’re sponsored, your association can earn revenue too. Add a call-to-action to the end of your posts that leads the reader to a downloadable piece of content (lead magnet) or another resource.

Content 93

Content Marketing Social Media Video 93

Reid All About it

AUGUST 21, 2020

The weekly list of free educational events and resources for the association community… Diversity benchmarking. They explain how to deliver value to virtual event sponsors—value that will generate more revenue for your association. Jen Colletta, Human Resource Executive ). Association membership app. Association Adviser ).

millennials 307

millennials Montana Class Education 307

WBT Systems

JANUARY 3, 2017

We have put together a few reasons to consider investing in association learning technology and some resources to help get you started with this process. These reasons may align with one or more strategic goals for your association, such as: Revenue Generation – boost non-dues revenue with online and blended learning programs.

Technology 210

Technology Learning Management System Certificate System 210

.orgCommunity

JUNE 18, 2019

Generation Z and young Millennials are different. However, they will join and participate if they believe the ROI you offer is worth the short-term sacrifice to their budget—and you design and market programs that meet the education expectations of Millennials and Gen Z. The 4 Education Expectations of Millennials and Gen Z.

millennials 40

millennials Education How To Social Media 40

EventMobi: Association Events

JUNE 26, 2023

On a broad level, member engagement strategies can include: In-person and virtual live events Educational resources Volunteer opportunities Member engagement software Member appreciation efforts A member engagement strategy should be measurable, and ultimately aim to increase member participation in your organization. The solution?

Member Engagement 130

Member Engagement Strategy Software Social Media 130

Reid All About it

AUGUST 27, 2021

The weekly list of free educational events and resources for the association community…. Non-dues revenue. 4 weeks from now, you could be in Nashville hanging around with people whose associations are rolling in non-dues revenue and people who want to emulate that success. Virtual conferences survey. The countdown is on!

Tampa 200

Tampa Revenue Education Content 200

WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. The most effective recruitment techniques, in order: Word-of-mouth recommendations. It’s human nature—the ego at work. Online education’s role in membership marketing.

Survey 150

Survey Marketing Certificate Education 150

Membersuite

JUNE 21, 2023

Over the next few years Loyst expects: “Gen Zers to tackle this in a big way… Every profession and function will have a verticalized private member community, with curated on-demand educational resources, online community forums, access to speakers in their field, and unique peer networking opportunities.” Is that true?

How To 78

How To Education Discount millennials 78

Reid All About it

DECEMBER 8, 2023

The weekly list of free educational events and resources for the association community… Mental health. People talk about it in the association world, but how many associations actually provide resources and education about mental health issues to members and industry employers? Marketing to Gen Z and millennials. 1 CAE credit.

Strategy 272

Strategy Video Technology Innovation 272

Associations Now

JANUARY 7, 2020

In a GrowthZone survey , association professionals ranked member engagement as the top challenge of 2019, higher than recruitment and retention or challenges with communicating member value, attracting young members, or funding. An association’s online community is where members go for information, resources, and connections.

Member Engagement 89

Member Engagement Social Media Revenue millennials 89

Reid All About it

JULY 16, 2021

The weekly list of free educational events and resources for the association community…. Online education revenue. Definitely look at what he has to say, especially if you’re using labels like Gen X, Millennial and Gen Z. Presenter: Brudis Limar III, Head of Revenue – Sales and Marketing, e180. Usability testing.

Revenue 195

Revenue Video Strategy Industry 195

Reid All About it

MAY 15, 2020

The weekly list of free educational events and resources for the association community… Benchmark survey on communicating in the current climate. Chapters can continue to generate non-dues revenue by partnering with their sponsors in new ways. During the pandemic, many millennials are finally seeing work meet their expectations.

Puerto Rico 370

Puerto Rico Montana Revenue Conference 370

YourMembership

APRIL 14, 2015

Member recruitment, new revenue growth, generational shifts, technology demands, and the need to transform their organizations into “On Demand” service providers to meet the growing demands of their members – some or all of these make up the business climate associations must compete and succeed in today.

millennials 150

millennials Course Recruiting Recruitment 150

Association Freak

MAY 21, 2022

But unfortunately, the effects are rippling through the association world – putting downward pressure on membership, lowering advertising, royalty, and other revenue sources, and impacting the dashboard metrics of most organizations. Users, of whom 67% are Millennials, have saved $170M+ this year. The Exploding Data Economy.

Revenue 72

Revenue Discount Products Marketing 72

Reid All About it

FEBRUARY 23, 2024

The weekly list of free educational events and resources for the association community… Join or Die. Professionals for Association Revenue talked to Michelle Brien of Matchbox about the difference between virtual events and digital initiatives. Gen Z and millennial marketing. I’m hoping to somehow. Learning subscriptions.

DC 261

DC Washington Member Engagement Innovation 261

Higher Logic

FEBRUARY 4, 2020

Mobile-friendly access : Mobile-friendly access to educational resources and membership benefits is important to younger members, who will want 24/7 access to your learning programs from whichever device they choose. Resource: Integrate for Success: 3 Sweet Results of AMS Integrations. #4.

Communications 287

Communications Tips Content Tools 287

Associations Now

SEPTEMBER 10, 2014

I’m just going to let the following numbers from an association member-recruitment campaign speak for themselves: Total cost for recruitment campaign: $25,000. Total revenue: $465,255. A group of new members on LinkedIn have asked ICF if they can start an “ICF Millennials” group there.

Recruiting 40

Recruiting Recruitment Social Media millennials 40

YourMembership

FEBRUARY 27, 2014

The side effects of this change are: A loss of traditional revenue generated by membership dues. Younger members, especially millennials, have experienced technology as a key component of their entire education experiences, have expectations that will put pressure on associations not investing in current technology.

Case Study 150

Case Study Arizona Social Media Revenue 150

Reid All About it

MARCH 9, 2018

The weekly list of free educational events and resources for the association community… As a history major, I’ve been waiting for virtual reality (VR) to shake up the way history is taught and it’s finally happening—or maybe it’s been happening and I just haven’t noticed. – Adapt to Attract Millennial and Gen Z Talent .

DC 120

DC millennials North Carolina Washington 120

WBT Systems

SEPTEMBER 5, 2017

Increasing revenue and membership with podcasts. If you want to introduce your association, profession, or industry to young listeners, podcasts are the way to go—38 percent of millennials listen to podcasts. Use your podcasts to blatantly recruit members too. Advertisers love podcasts.

Content 150

Content Education Products millennials 150

.orgCommunity

FEBRUARY 25, 2019

What are your current revenue and sales priorities? Do you need to: Recruit new members to broaden your base. Enthusiastic Millennials seeking hands-on experiences, busy mid-career moms and dads with little time to spare and seasoned professionals nearing retirement may all be represented. The goal might seem obvious.

Marketing 68

Marketing Case Study eBook Social Media 68

.orgCommunity

OCTOBER 8, 2019

Every week, I receive calls from association executives who are concerned about: Engaging a new generation – at first, these conversations focused on millennials, now the questions are about how to engage Gen Z, the fastest growing group of employees, customers, and voters. Gen Z thinks and acts VERY differently than Millennials.

Technology 40

Technology millennials Revenue System 40

Plexus Consulting

MARCH 14, 2015

Their Young Careerist research product, which targets those between the ages of 21-35, provides information on the challenges and unique opportunities that Generation X and Millennial members of the workforce face. The Challenge Despite BPW/USA’s inspiring vision, they faced problems such as declining membership—10% over the last 20 years.

millennials 40

millennials Revenue Proposal Recruiting 40

Association Adviser

JUNE 24, 2016

Canada, Australia and India in 2015 to get their take about three key areas of mentoring and career development: Member recruitment challenges. Know the time, resources and costs required to implement a successful mentoring program before attempting to roll it out. . Do you agree this is a growing problem in the industry?

millennials 61

millennials Survey Cost Social Media 61

Leading Learning

JULY 12, 2021

Your leaders, both staff and elected, must also provide strong, consistent support and resources, including budget. Recruit your team. For more than twenty years, Elizabeth has helped associations grow in membership, marketing, communications, public presence, and especially revenue, which is what Spark is all about.

Case Study 52

Case Study Technology millennials Strategy 52

AvidXchange: Association Management

AUGUST 17, 2023

50% said recruiting talent and 47% said mitigating staff burnout and employee retention. So, it was not a surprise to me when the data came back showing that recruiting and even retaining talent was like a top issue for them. That’s so much more revenue for me.” I am a millennial. I’m so excited to be invited here.

Association Management 130

Association Management Survey San Francisco Technology 130

Associations Now

MARCH 4, 2014

A new study finds that the best companies to recruit from have one thing in common: really, really good leadership training programs. And in the sphere of private companies, Deloitte topped Chally’s list, which Chief Executive credits to the firm’s strong focus on recruiting millennials.

Survey 40

Survey Leadership Recruiting Recruitment 40

Reid All About it

AUGUST 9, 2019

The weekly list of free educational events and resources for the association community… Our annual family beach vacation is next week—the same time as the ASAE Annual Meeting & Expo (#ASAE19). Creating Tomorrow’s Leaders: How to Attract, Retain and Engage Millennial and Gen Z Talent. 1 CMP credit. 1 CMP credit. Host: PCMA.

Columbus 39

Columbus North Carolina LMS millennials 39

Reid All About it

NOVEMBER 10, 2017

Although I highly enjoyed the future of learning and AI conversations, I loved loved loved Lisa Campo’s video: 5 Ways to Repel Millennials from Your Association. With limited resources it can be hard for nonprofits to market effectively. If your organization has a webinar scheduled in the near future, please send me the link.

DC 150

DC Washington Tools Education 150

Reid All About it

MARCH 3, 2023

The weekly list of free educational events and resources for the association community… Self-assessment tools/programs. That’s the question the Professionals for Association Revenue asked several association executives and consultants. Self-assessments reveal where you need to improve your skills and what you need to learn.

Revenue 39

Revenue Tools Education Member Experience 39

Reid All About it

MAY 20, 2022

The weekly list of free educational events and resources for the association community…. Learn how docuseries can increase your association’s recruitment, retention and revenue; position your association and members as leaders in your industry; and capture your association younger, fresh-to-the-industry audiences. CAE credits.

Arlington 41

Arlington Project DC Technology 41

Reid All About it

OCTOBER 7, 2022

The weekly list of free educational events and resources for the association community…. Don’t assume the membership recruitment, engagement, and retention practices that worked pre-pandemic will continue to work as well now. This edition includes all the free events I could find for the next two weeks. Jargon-busting. 1 CAE credit.

Blended Learning 41

Blended Learning Education Video Conference 41

Reid All About it

FEBRUARY 24, 2023

The weekly list of free educational events and resources for the association community… Professional development and membership. The For-Profit Competitors Are Here More and more, for-profit private networks and communities are competing with associations for membership, engagement opportunities, and revenue. No plan, no progress.

Certificate 39

Certificate Innovation Education Process 39

Association Adviser

MAY 14, 2013

In this 24/7 always-connected world, we have to figure out a way to stay up current with all the new technology available without becoming a slave to it and allowing it to drain valuable time and resources from our organizations. Millennials respond differently. ” The fax is back.

Technology 60

Technology Video Social Media Georgia 60