Higher Logic

JANUARY 3, 2020

Are 2x more likely to have a formal strategy to encourage loyal customers to become brand advocates. When a Customer Has a Problem with Your Product or Service. Previously, the first thing your customers did when they had a question or problem with your product or service was call customer support or open a support ticket online.

eBook 194

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Reid All About it

JANUARY 28, 2022

I’ll be happy to feature it as long as it’s not too product-centric. Hear about coaching strategies you can implement immediately, including celebrating small wins to see big results on our remote/hybrid teams and incorporating coaching questions into one-on-one conversations. 25 Ways to Take Your Newsletter to the Next Level.

Newsletter 195

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Reid All About it

NOVEMBER 20, 2020

Not a scientific study, I know, but when I dedicate a little time in the morning to writing about three things I’m grateful for, I usually have a satisfyingly productive day. Quick hits before we get to the list of next week’s free education: 40 one-sentence newsletter tips. Maximizing Revenue through Smart Pricing Strategies.

Certificate 370

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Reid All About it

JANUARY 8, 2021

Don’t confuse busy work with productivity, they’re actually archenemies. 17 non-negotiable things your email newsletter needs right now. ( I’ll be happy to feature it as long as it’s not too product-centric. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions.

Las Vegas 370

Las Vegas Case Study Conference LMS 370

Reid All About it

JUNE 25, 2021

Would you like to subscribe to this newsletter? I’ll be happy to feature it as long as it’s not too product centric. Michelle Brien, VP of Marketing and Product Strategy for TopClass LMS by WBT Systems. Even with the right budgets and resources to fund a hybrid event strategy, many organizers feel unsure where to start.

LMS 361

LMS Revenue Tips America 361

Blue Sky eLearn

FEBRUARY 4, 2020

However, whether increasing non-dues revenue or new member recruitment, it’s just as important that your organization follows through with these goals. From creating processes for handling your association’s most valuable asset (your data) to delegating tasks to maintain an organized strategy, this guide covers it all. Let’s dive in!

Organization 270

Organization LMS Software Social Media 270

Reid All About it

SEPTEMBER 15, 2023

The weekly list of free educational events and resources for the association community… Must-read newsletters. I was happy to see Association Brain Food in Lead Marvel’s list of eight must-read newsletters for association professionals. Data strategy. I’m happy to feature it as long as it’s not too product-centric.

LMS 256

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Reid All About it

MARCH 11, 2022

Past surveys revealed predictive variables that helped advocacy professionals wisely invest their time and resources in strategies and tactics that lead to legislator influence. I’ll be happy to feature it as long as it’s not too product-centric. Virtual conference attendee’s attention. Fri 3/11 at 12 p.m.* – Mindful Networking.

LMS 195

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Reid All About it

JANUARY 21, 2022

I’ll be happy to feature it as long as it’s not too product-centric. Top Productivity Hacks (Open Networking). Join your Fridays@4 friends for this open networking session focused on sharing your favorite productivity hacks. Fri 1/21 at 12 p.m.* – EventTech Chat. More info/register. Fri 1/21 at 4 p.m. – Host: Fridays@4.

Survey 195

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Reid All About it

JULY 24, 2020

I’ll be happy to feature it as long as it’s not too product-centric. – Proven Strategies to Increase Member Retention. Learn about three learning science lessons you can use to make lifelong learning part of your business strategy and help learners improve their professional skills. More info/register (donation requested).

Montana 259

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Reid All About it

FEBRUARY 5, 2021

A digital pass subscription gets you regular small group meetups, monthly expert live streams, weekly newsletter, benchmarking data, on-demand content, one-on-one brainstorming session, and event discounts. Association strategies. What deer hunting taught me about strategy. Community manager survey. Quick hits. Host: Fridays@4.

San Diego 370

San Diego Price Strategy Education 370

EventMobi: Association Events

NOVEMBER 9, 2023

There are a few steps and strategies that make it easy to onboard and welcome new members: Create a new member orientation strategy. This strategy is great for visual learners and can help your members stay engaged. How Do You Run New Member Orientation?

Member Engagement 130

Member Engagement Social Media Software Newsletter 130

Reid All About it

MARCH 19, 2021

Two proven tips to increase your newsletter’s open and click rates. I’ll be happy to feature it as long as it’s not too product centric. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Event Strategies 2021 and Beyond. Quick hits. Host: Fridays@4.

LMS 370

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Reid All About it

JANUARY 15, 2021

Content/education strategy. How to be more productive working from home: 9 rules for the “now normal.” I’ll be happy to feature it as long as it’s not too product-centric. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Lisa Block, Velvet Chainsaw Consulting ).

Innovation 359

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EventMobi: Association Events

OCTOBER 19, 2023

There are many strategies for attracting new members over time, but if you want to see a boost ASAP, the best thing you can do is start brainstorming membership drive ideas! Membership recruitment campaigns are most often run by associations, clubs, and nonprofits who want to broaden their reach and power up their dues-based revenue.

How To 130

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Higher Logic

MAY 29, 2020

In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership. Looking to personalize and target your email communications strategy to different member segments?

Social Media 254

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Higher Logic

MAY 19, 2016

No, that doesn’t mean you can dump all your marketing materials on top of your community members, or that you should blatantly upsell them certain products (community can help with cross promotion if done correctly). But it does mean that your marketing team can learn what makes your members tick and how to bring in more leads.

Team 136

Team Marketing Newsletter eBook 136

Reid All About it

JULY 16, 2021

Newsletter suggestion. I always enjoy reading The Art of Noticing newsletter from Rob Walker, author of a book by the same name. How to create an editorial calendar that will streamline your content strategy. I’ll be happy to feature it as long as it’s not too product centric. Quick hits. Neil Patel ). Host: Fridays@4.

Revenue 195

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Reid All About it

APRIL 12, 2019

In this post, he focuses on data management and digital strategy. WBT Systems identifies ten traits of an innovation mindset to cultivate at your association if you want to turn innovative ideas and strategies into reality. I’ll be happy to feature it as long as it’s not product-centric. Tue 4/16 at 8:30 a.m. More info/register.

LMS 276

LMS Pennsylvania Innovation Education 276

Optimist Consulting

MAY 31, 2016

I was delighted to recently present at CHASE on how to develop your membership marketing strategy and plan. Firstly, identify your product/service lines. How can you promote these product/service lines? Consider which channels you will use to promote your products and service lines. Publications. Governance issues.

Marketing 100

Marketing Newsletter Social Media Recruiting 100

.orgSource

AUGUST 28, 2023

The term was coined in 1994 by Joel Kurtzman , who was the founding editor-in-chief of Strategy+Business magazine and editor of the Harvard Business Review. She also makes an important point about the shift in persuasive strategies away from the aggressive sales pitch and toward a more genuine and personalized approach.

Leadership 88

Leadership Social Media Case Study Industry 88

MemberClicks

OCTOBER 24, 2023

We’ll also discuss how these organizations can use marketing strategies to enhance their recruitment efforts and ensure ongoing growth and success. Imagine this scenario: A customer is in the market for a service or product in your industry. What is a Trade Association? Businesswoman and businessman handshake in office.

How To 52

How To Social Media Industry Recruiting 52

YourMembership

MARCH 8, 2013

The data showed that the most productive workers belonged to close-knit teams and spoke frequently with their colleagues. We know that there are key points when recruiting new members to any organization that are crucial to survival. 2) Engagement Begins with Cultivation by Jeffrey Cufaude. by Megan Rockett. by Jeff Hurt.

Social Media 150

Social Media millennials Recruiting Recruitment 150

MemberClicks

APRIL 19, 2024

One strategy commercial interests have employed for years is creating a unique value proposition. A value proposition clearly explains a product or service, how it fulfills a need, and how it is better than what may be offered elsewhere. What is a Value Proposition? It can involve some soul-searching and honest assessment.

Discount 52

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WBT Systems

SEPTEMBER 5, 2017

By adding podcasts to your online learning curriculum and communication strategy, you will attract the attention and loyalty of members, customers, and prospects, while enhancing the impact of your educational content. Why podcasts belong in your online learning strategy. Use your podcasts to blatantly recruit members too.

Content 150

Content Education Products millennials 150

Socious

JANUARY 11, 2017

That’s the mark of an effective product, service, or strategy. An effective member engagement strategy gets your members participating and interacting with your association and their peers through its website, networking events, or private member community. Way #6) Create a content summary newsletter.

Newsletter 100

Newsletter Member Engagement Press Release Recruiting 100

MemberClicks

NOVEMBER 29, 2023

According to a study by Hinge Research Institute , growing brands are three times more likely to use partnerships, such as sponsorships, in their marketing strategy and as a result, see two times more profit than others. People can enter the virtual room and speak to your sponsor about their products or services.

Video 97

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Reid All About it

FEBRUARY 17, 2017

I’m happy to report my mornings are more productive now – and I haven’t suffered. I realize this type of schedule is easier for a freelancer like me but you may find ways to make your day more productive by batching tasks or disabling notifications. I’ll be happy to feature it as long as it’s not too product-centric.

Charlotte 150

Charlotte DC Washington Newsletter 150

Reid All About it

FEBRUARY 17, 2017

I’m happy to report my mornings are more productive now – and I haven’t suffered. I realize this type of schedule is easier for a freelancer like me but you may find ways to make your day more productive by batching tasks or disabling notifications. I’ll be happy to feature it as long as it’s not too product-centric.

Charlotte 150

Charlotte DC Washington Newsletter 150

Association Adviser

OCTOBER 23, 2018

Associations are rightly proud of their member communications: Magazines, newsletters and websites represent the value of membership in the organization, while also sharing important industry news and professional development education with members. Your association publications are the stars of your member communications strategy.

Newsletter 62

Newsletter Communications Press Release Social Media 62

MemberClicks

APRIL 5, 2022

Help Businesses Recruit Top Talent with a Job Board on your Chamber Website. Seasonal campaigns are a great way to do this by promoting specific services, goods and products that are timely for the year. Influencer marketing is about getting someone of “influence” to talk about a product, business or organization.

Directory 52

Directory Social Media Video Discount 52

MemberClicks

OCTOBER 10, 2023

Two considerations are: Leadership Strategy: Consider if staff or volunteers will helm the program. AMS systems help organizations increase member engagement, improve recruitment and retention, and streamline their operations to save time and resources. If your current team is stretched thin, think about bringing in volunteers.

Software 52

Software Membership Management Newsletter Revenue 52

MemberClicks

DECEMBER 19, 2023

They also give vendors and your organization the opportunity to showcase products and services and meet new audiences and interest. For example, are your vendor booths for attracting new hires or for selling products or services? Plan your content strategy. How will content support your marketing strategy?

Tools 52

Tools How To Software Cost 52

Aaron Wolowiec

JULY 18, 2012

In addition to driving the development of timely follow-on educational programs, and aiding learners in linking theory (presented at the conference) with practice (challenges encountered on the job), curated content can also support organizational recruitment and retention efforts (by delivering quality products and services that members value).

Member Engagement 100

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Association Briefings

JULY 30, 2021

So, what steps should associations take when formulating a podcasting strategy? We're Glad You Asked Associations are using podcasting not only for engagement opportunities, but also for recruiting and retaining members. Be sure whoever you choose to host the show is committed to the consistent production schedule. Make a plan.

Tips 52

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.orgCommunity

JANUARY 21, 2020

Before you answer, name three strategies you use to promote creative thinking. With competent governance and administration, the time-honored strategies for success don’t change. What association has the resources to produce a constant stream of new products and services? Implement Creative Strategies.

Innovation 52

Innovation Products Process Strategy 52

.orgCommunity

JULY 18, 2019

Associations have traditionally used membership “as an excuse to sell more stuff at discounted prices to members,” said Garth Jordan , senior vice president of corporate strategy at the Healthcare Financial Management Association (HFMA). Rethinking non-dues revenue: from products to partnerships. Sponsored educational programs.

Revenue 53

Revenue Certificate Blended Learning Discount 53