Association Success

OCTOBER 29, 2020

While many organizations strive to publish evergreen content, references to specific time periods still manage to creep in. All content strategies ebb and flow as times change. As your content strategy evolves, your house style may shift considerably. Along the way, keep these four essential steps top of mind: .

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Content Social Media Newsletter Strategy 114

Association Adviser

OCTOBER 18, 2018

Tamela Blalock, MBA, CAE, CMP, DES considers her professional superpower to be revenue generation, but after talking with her about her experiences as an association leader, our staff at the Adviser thinks developing authentic empathy that nurtures others’ professional growth should be considered one of her superpowers, too.

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Revenue Course Education Team 63

Blue Sky eLearn

OCTOBER 11, 2017

Some companies offer turn-key online courses that you could buy or revenue share so you have something to offer initially. They will invest more money knowing they are getting a quality product, and they’ll refer others. Utilize your association’s newsletters and social media to promote your online learning opportunities.

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Tips LMS Mooc Social Media 215

ISAE

APRIL 4, 2024

Essential legacy donor stewardship strategies So what are the specific strategies and best practices you can use to steward legacy donors? We recommend structuring your strategy into a stewardship matrix that lays out your segments and outreach cadences in an easy-to-reference way. Collect feedback and testimonials.

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Examples Strategy Review Discount 40

Protech

JUNE 13, 2023

Your decisions will be backed by data —instead of guessing about what might appeal to members, you can instead develop strategies based on concrete data. You reference the total number of registrants and compare it to member engagement levels from your last event. How can associations get the most out of their technology?

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Ngage Management

AUGUST 16, 2021

Though we are not certain there is no such thing as bad press, we do believe that reputation is everything and that a steady stream of efficient marketing strategies is what build an interactive audience and create a distinctive brand that ultimately drives revenue.

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Marketing Michigan Social Media Press Release 52

WBT Systems

JULY 31, 2018

Recruitment strategy: help millennials get jobs. In a recent Associations Now article , they referred to their strategy as “priming the pump.” A targeted newsletter and streaming video series helps them build rapport with prospects. Millennials are putting membership off—a big loss for them and for associations.

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millennials Resources North Carolina Certificate 150

Blue Sky eLearn

OCTOBER 11, 2017

Some companies offer turn-key online courses that you could buy or revenue share so you have something to offer initially. They will invest more money knowing they are getting a quality product, and they’ll refer others. Utilize your association’s newsletters and social media to promote your online learning opportunities.

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LMS Tips Mooc Social Media 120

Association Success

APRIL 25, 2017

How do you preserve revenue streams from high-value content, reports, and publications and still rank highly in Google for those items, if Google can’t actually index the content? This is referred to as “content amplification”. Would someone be likely to share this content with their audience in their newsletter?

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Content Social Media Guidelines Revenue 76

MemberClicks

MAY 13, 2022

Here at MemberClicks , we serve professional associations, trade associations and chambers of commerce to equip them with the tools they need to grow their membership and revenue. You’ll be able to engage with members on a more personal level and reference their specific membership history in your communications with them.

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Association Adviser

MAY 20, 2014

Social media strategy is much greater than merely nudging or bribing your members to share, tweet or follow your content and calling that engagement. ” (David Michaelson, Managing Director, Teneo Strategy, Research Fellow Institute for Public Relations). Real world example. Take Harley-Davidson, for example. Rappaport, Stephen D.,

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Social Media Communications Content Strategy 60

Fonteva

SEPTEMBER 2, 2021

While many other services only offer either big-picture solutions or are specialized for niche membership program types, such as point or tiered programs, Fonteva caters to all association program strategies. YourMembership is a fully integrated association solution that offers a strong content strategy toolkit across the board.

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Association Adviser

OCTOBER 15, 2013

When it comes to non-dues revenue, don’t put all your eggs in one basket. It is often cited as one of the most trusted publications to reference because it is very focused on the current best practices of members. AA: MHEDA has a robust portfolio of member communication vehicles (magazine, website, e-newsletter, MHEDA-TV).

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Revenue Industry Social Media Process 60

Reid All About it

AUGUST 19, 2022

Hear how to view the practice of networking in a different light, expand your frame of reference about what a network can be, and develop ideas for the ‘now what’ phase so a connection can be more effective and mutually beneficial. Game-Changing Email Strategies to Dominate the Inbox in Q4. 15 Ways to Optimize Your Newsletter.

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Technology Software Cost Products 43

MemberClicks

FEBRUARY 9, 2023

To articulate your value proposition to current and prospective members, you need to build a membership marketing strategy to spread the word. But creating a membership marketing strategy from scratch can be a daunting task. Your plan can also include strategies to encourage current members to get more involved.

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Marketing Strategy Tips Email Marketing 98

Tom Morrison

MARCH 31, 2014

As we end the first quarter of 2014, as a fellow association executive, I want to ask you a couple of questions: Is your membership engagement strategy better, the same, or worse than it was 1 year ago? That engagement builds your movement, increases revenue per member, volunteerism, and helps you achieve maximum member engagement.

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Member Engagement Committee Innovation Revenue 40

Aaron Wolowiec

AUGUST 3, 2012

Titled “Curating Conference Content to Promote Member Engagement,” this session delivered five simple, but effective strategies for curating conference content. Here, major annual meeting was defined as the meeting with the largest attendance, the meeting that produces the most revenue or the most strategically important meeting.

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GlowGlobally

SEPTEMBER 18, 2010

global association strategy, regional planning and local infrastructure to grow your business. The following article below appeared in the September 2010 issue of ASAE’s Global Link e-newsletter. Web-based strategies are incredibly important and work more effectively than traditional advertisement. GrowGlobally.org.

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Marketing Certificate Newsletter Products 60

Association Adviser

MARCH 10, 2014

The Center for Media Research recently cited four suggestions for developing a well-crafted mobile strategy from mobile messaging provider, Iris Mobile, that resonates with millennials. Based on the stats and suggestions above, what changes would you make, if any, to your association’s mobile strategy? Conclusion.

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Disciple Media

MARCH 9, 2018

As a quick reference, here’s a run-through of the social platforms you can use and how you can make the most of them: How to post on Instagram? Every now and then, whenever you have some exciting news, or perhaps a monthly newsletter, they’ll get an update from you. All for free. It’s a great way to build a fanbase. People like you.

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Protech

MARCH 30, 2023

Whatever the reason, exploring different solutions to support your association management strategy can help you find a platform to make your operations more efficient. Not only is this beneficial for members, but your association can reference the data to better understand members’ interests and expertise.

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Software Association Management Directory Discount 52

MemberClicks

JANUARY 6, 2022

Have they seen any strategies used by other nonprofits or businesses that resonated with them? Not only does branded swag offer an additional revenue stream, but everyone who carries or wears these items acts as a billboard for your association. Ask them to go back and imagine not being a member. Create a recruitment committee.

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Recruiting Recruitment Discount Social Media 52

MemberClicks

JANUARY 6, 2022

Have they seen any strategies used by other nonprofits or businesses that resonated with them? Not only does branded swag offer an additional revenue stream, but everyone who carries or wears these items acts as a billboard for your association. Ask them to go back and imagine not being a member. Create a recruitment committee.

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Recruiting Recruitment Discount Social Media 52

Disciple Media

APRIL 5, 2023

A virtual community – also referred to as an “online community” – is a group of people who come together through a digital “space” to share common interests, passions or beliefs. Enhanced revenue: The best community apps give you total control over monetization.

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Cost Software Tools Content 36

Freestone

APRIL 11, 2024

It can be costly, time-consuming, and overwhelming to develop a content strategy from scratch. Read our blog to discover how your continuing education program can repurpose content from live events, drive long-term revenue, and attract new learners. A perfect time to repurpose content would be in your reoccurring member newsletter.

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Content Revenue How To Social Media 80

Association Adviser

NOVEMBER 6, 2017

So we have some revenue goals, which we’ve been able to achieve and surpass, with the help of our advertising sales partner, Naylor. It’s hard for staff and for those who do know us to let go of the old ways — such as referring to us by an acronym. AA: Tell us about your media relations strategy. That culture change takes time.

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Communications Puerto Rico Social Media Newsletter 109

Freestone

APRIL 11, 2024

It can be costly, time-consuming, and overwhelming to develop a content strategy from scratch. Read our blog to discover how your continuing education program can repurpose content from live events, drive long-term revenue, and attract new learners. A perfect time to repurpose content would be in your reoccurring member newsletter.

Content 52

Content Revenue How To Social Media 52

Higher Logic

DECEMBER 22, 2015

A lot goes into our weekly e-newsletter, too. If thereis an active conversation in the community that week, I’ll reference is in other channels and also keep an eye on people who ask questions using hashtags, to focus it back to the community and link to that relevant section. That’s a real bump in revenue. It’s all there.

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Social Media Library Resources Guidelines 120

Socious

JANUARY 12, 2017

According to Bill Lee, one of the world’s foremost experts on customer success and advocacy, reference programs are likely on the way out. That’s not because references are less effective than they used to be, it’s because advocacy programs that encourage continual involvement are so much more effective than one-off references.

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Marketing How To Content Products 100

AssociationChat

JUNE 28, 2020

We hope you can leverage this data to design strategies that add value to both you and your customers. Penn) March 27, 2020 – SUBSCRIBE TO HIS NEWSLETTER! The monthlong shutdown will cause lost revenues conservatively estimated at $100 million. Lunchtime Pandemic Reading – 2020.03.27 (Source: Christopher S. 9-11 and Oct.

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United States New York Conference Seattle 59

AssociationChat

APRIL 15, 2020

We hope you can leverage this data to design strategies that add value to both you and your customers. Penn) March 27, 2020 – SUBSCRIBE TO HIS NEWSLETTER! The monthlong shutdown will cause lost revenues conservatively estimated at $100 million. Lunchtime Pandemic Reading – 2020.03.27 (Source: Christopher S. 9-11 and Oct.

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