Associations Now

DECEMBER 16, 2018

And, more precisely, how to price what you’re selling. As I was working on my feature for the latest issue of Associations Now on pricing strategy , it quickly became clear that there are few hard and set rules about how to think about pricing. One is that the lack of a coherent pricing strategy risks alienating members.

Price 76

Price Strategy Process Course 76

Association Analytics

MARCH 1, 2023

For example, let’s say your association sold two products (Product A and Product B) last year that brought in the same total revenue – $20,000 each. Product A’s price point is $1,000 so you only sold 20 units of that product. How much time and resources go into keeping each product updated and relevant?

Revenue 320

Revenue How To Products Price 320

Eric Lanke

FEBRUARY 4, 2013

image source Don't compete on price. There are certainly some organizations that can successfully compete on price. They generally have high-volume, low-investment business models, and are perfectly suited for the low-price strategy. And this is why competing on price is a bad strategy for associations.

Price 100

Price Products Revenue Strategy 100

Reid All About it

APRIL 12, 2024

I’m happy to feature it as long as it’s not too product-centric. Email Marketing, Strategy & Best Practices (Radio Free 501c, the podcast of Rogue Tulips Consulting ) Every week Rogue Tulips brings the nonprofit community intriguing guests discussing vital topics affecting nonprofit organizations around the world—and we have fun doing it!

Revenue 256

Revenue Strategy Price Newsletter 256

Reid All About it

APRIL 5, 2024

They’re looking for a 501(c)(3) organization whose powerful mission could impact more people more deeply if it had marketing and branding help. I’m happy to feature it as long as it’s not too product-centric. Host: American Marketing Association Speaker: Ayush Goyal, Associate Director, Product Management, Sprinklr Tue 4/9 at 12 p.m.

Revenue 256

Revenue Price Denver Tools 256

.orgSource

MARCH 4, 2024

When you tailor your product to its consumers, competition becomes irrelevant. It offers the audience a product that is not available elsewhere with a ticket price that sits in between the circus and a Broadway show. Pricing is another factor contributing to rough waters. Technology has opened protected space.

Strategy 88

Strategy Marketing Price Certificate 88

Reid All About it

NOVEMBER 10, 2023

Check out what James Young at Product Community has to say about building and using a community engagement funnel. If you manage non-dues revenue programs, you’ve got to understand Unrelated Business Income Tax (UBIT) —or your association will eventually pay the price (taxes plus penalties and interest). Member app. More info/register.

Certificate 281

Certificate Price Tools Technology 281

Association Success

FEBRUARY 12, 2018

Cost is the price your customers pay and value is what your customers receive in exchange for their money. You look at a Toyota and a Mercedes and note that for the price of one Mercedes you could buy two Toyotas. Let’s look at some of the value points association products offer: Audience quality. Product Mix.

Products 80

Products Cost Price Case Study 80

Blue Sky eLearn

MAY 4, 2020

So, beyond your standard questions about event schedule and production cost, what are the other most important questions to ask a virtual events vendor as you investigate their services? How do you price your virtual events? There is a wide variance in how virtual events are priced. Do they train speakers? References?

LMS 282

LMS Price Team Sample 282

Disciple Media

APRIL 26, 2023

In time that community can become your most potent marketing platform, act as an incubator for brand ambassadors or future leaders of your movement, provide a place to test market new products, and provide you with a steady revenue stream. 1: Disciple The Disciple community platform redefines versatility and usability.

Price 36

Price Review Video Library 36

Reid All About it

JANUARY 5, 2024

I’m happy to feature it as long as it’s not too product-centric. – Achieving Our 2024 Goals It is a New Year’s tradition to set goals for the year, in our personal lives and for our organizations. If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled.

Revenue 277

Revenue LMS Price Education 277

Reid All About it

FEBRUARY 2, 2024

I’m happy to feature it as long as it’s not too product-centric. Hear about the endless possibilities for adopting AI and how generative AI goes hand-in-hand with becoming a learning organization, one that learns from every member interaction leading you to a path of continuous performance improvement. 1 CAE credit. More info/register.

Certificate 266

Certificate Denver South Carolina Project 266

Forj

MAY 18, 2021

On the very first episode of the new Web Courseworks podcast, Managing eLearning , Dr. Jon Aleckson & Matt Harpold introduce Dr. Michael Tatonetti , an expert in educational pricing and the founder of Pricing for Association. Associations, according to Dr. Tatonetti, often struggle with decisions on how to price their products.

Price 91

Price Analysis Products Discount 91

Freestone

APRIL 16, 2024

Introduction You already understand why your organization should repurpose content. But does your organization know the best way to create compelling on-demand continuing education content? Read our blog to discover four helpful strategies to drive success at your organization.

Education 77

Education Content LMS Library 77

Reid All About it

JANUARY 12, 2024

They share sources of free education for association professionals , including niche membership organizations, events, webinars and podcasts for the association community. Your sleep and work quality/productivity depend on the right answer. I’m happy to feature it as long as it’s not too product-centric. Inspiration.

LMS 266

LMS Education Member Engagement Revenue 266

Reid All About it

AUGUST 4, 2023

Membership pricing. Your association’s recruitment and retention success depend on your membership model pricing. Impexium dives deep into membership pricing models to explain when to make a change, how to do the requisite research, what type of models are commonly used, and how to figure out pricing. Member engagement.

Atlanta 195

Atlanta Price Revenue Denver 195

YourMembership

JUNE 22, 2012

Add-On Products. While your organization may be the industry leader and have a brain trust second-to-none, alienating an audience is no way to increase membership. Everyone who represents your organization, from the front line on the phone to the executive director, is in “membership.” Associations. Chambers + EDCs.

Organization 150

Organization Social Media Software Price 150

YourMembership

JULY 27, 2012

Add-On Products. Good Enough Will Poison Your Organization – Friday Fix. ” Joe Gerstandt suggests you should go so far as to invite struggle into your organization. It’s an organization and motivation killer. Tags: Friday Fix , good enough , innovation , mediocrity , organization. Advantages.

Organization 150

Organization Software Social Media Price 150

YourMembership

JANUARY 12, 2012

Add-On Products. Benchmarking and its Application to Your Member-based Organization. As member organizations strive for a way to add “value” for their members, something they can’t get through a Google search, benchmarking is gaining in popularity and software has made it easier and less costly than ever before.

Organization 150

Organization New York City Software Price 150

Reid All About it

JUNE 25, 2021

Virtual conference pricing. The changes made by the American Society for Nutrition to their pricing model are worth noting. I’ll be happy to feature it as long as it’s not too product centric. This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. Quick hits.

LMS 361

LMS Revenue Tips America 361

MatrixG

MARCH 25, 2024

At all of these events, there are presentations and discussions about new products and new partnerships that associations can invest in and offer to their members. Historically, associations view their AMS as merely a cost center: technology with a fancy price tag to track what the association and members are doing. This is a mistake.

Revenue 105

Revenue Cost How To System 105

Membership Marketing

MARCH 14, 2011

Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Pricing Your Product, Service or Membership. Sometimes pricing is an afterthought when developing a product or service or changing your membership structure.

Price 40

Price Products Marketing Discount 40

YourMembership

MARCH 29, 2012

Add-On Products. Whether you are a member-centric organization or a corporation, listening is not enough. Membership Software Association Management Software. Associations. Nonprofits + Foundations. Chambers + EDCs. Corporate + Social. Education + Alumni. Advantages. News + Press. Technology. Management Team. Partner Programs.

Organization 150

Organization Social Media Software Price 150

YourMembership

MAY 22, 2012

Add-On Products. Co-Evolution and the Member-based Organization. The same is true of the member-based organization. Evolution doesn’t happen in isolation so you don’t want to plan for the future by thinking only of your organization. Advantages. News + Press. Technology. Management Team. Partner Programs.

Organization 150

Organization Software Membership Management Social Media 150

Reid All About it

FEBRUARY 9, 2024

I’m happy to feature it as long as it’s not too product-centric. AI Advice for Associations (Radio Free 501c, the podcast of Rogue Tulips Consulting ) Every week Rogue Tulips brings the nonprofit community intriguing guests discussing vital topics affecting nonprofit organizations around the world—and we have fun doing it!

Newsletter 266

Newsletter Certificate Denver Case Study 266

Reid All About it

JULY 21, 2023

I’m happy to feature it as long as it’s not too product-centric. Fri 7/21 at 1 p.m.* – Cracking the Value Code: Uncovering Strategies for Pricing Your Learning Programs When you start taking a hard look at your learning product landscape, common conundrums around “value” and “pricing” often surface. CAE credit.

Atlanta 195

Atlanta millennials Price Technology 195

YourMembership

JANUARY 18, 2012

Add-On Products. The Ultimate Risk Member-based Organizations Face with SOPA. My biggest concern for the operation of member-based organizations, businesses and nonprofits is the risk and responsibility (not to mention costs) they would now assume. Advantages. News + Press. Technology. Management Team. Partner Programs.

Organization 150

Organization Software Social Media Price 150

Higher Logic

SEPTEMBER 12, 2017

Is pricing too low? Take a close look at your association’s products and services to see where you can offer additional options. Most organizations decide to sponsor associations to further business goals, like increasing brand awareness or boosting sales. Set Prices Carefully. Sponsorship programs are tricky.

Revenue 222

Revenue Price Newsletter Directory 222

YourMembership

MARCH 15, 2012

Add-On Products. Membership Software Association Management Software. Associations. Nonprofits + Foundations. Chambers + EDCs. Corporate + Social. Education + Alumni. Advantages. News + Press. Technology. Management Team. Partner Programs. Corporate Responsibility. YourMembership.com Blog. Schedule a free live Online Demo. Associations.

Organization 150

Organization Membership Management Software Price 150

Mizz Information

MAY 22, 2013

If your organization has members who use Pinterest (i.e. females) and sells products via an online store, you might want to look into Pinterest''s new feature, Rich Pins. Rich Pins allow businesses to include real time pricing, availability, and information about where to buy the item pictured.

Products 40

Products Organization Price Marketing 40

Membersuite

AUGUST 5, 2022

Don’t assume the membership tiers and pricing that always worked will continue to work for everyone. Become an inclusive association by having membership tiers that offer something valuable for everyone in your target audience at a price they can afford. Dues determined by the member’s organization revenue.

Price 136

Price Discount Revenue Examples 136

Reid All About it

AUGUST 11, 2023

I’m happy to feature it as long as it’s not too product-centric. Community Marketing Supports Growth (Radio Free 501c, the podcast of Rogue Tulips Consulting ) Every week Rogue Tulips brings the nonprofit community intriguing guests discussing vital topics affecting nonprofit organizations around the world—and we have fun doing it!

Chicago 195

Chicago Certificate Marketing Content 195

EventMobi: Association Events

JUNE 2, 2023

With lead capture, the event organizer may or may not be involved in the lead collection process. The exhibitor or sponsor owns that information, rather than having it pulled from the organizer’s database. The exhibitor or sponsor owns that information, rather than having it pulled from the organizer’s database.

How To 227

How To Software Price Tools 227

Nimble AMS

MAY 30, 2023

Searching for a modern AMS is a team effort—t hat’s why Chicago AMS Fest 2023 is the perfect event for your organization. At AMS Fest 2023, you can see 22 AMS product demos and ask questions directly to the product vendors. What do product upgrades look like for this solution?

Chicago 127

Chicago Software System Cost 127

Reid All About it

JULY 10, 2020

They warn, “We are already paying the price in greater risk aversion among writers, artists, and journalists who fear for their livelihoods if they depart from the consensus, or even lack sufficient zeal in agreement.” I’ll be happy to feature it as long as it’s not too product-centric. 1 CMP credit. Mon 7/13 at 1 p.m.

Montana 365

Montana Content Price Strategy 365

Leading Learning

JUNE 3, 2021

Trade associations need to provide experiences that are valuable for both their member organizations as a whole and the individual learners that are part of those organizations. It’s your association’s responsibility to lead your member organizations with e-learning that prepares them for the future of your industry.

Organization 52

Organization LMS Tips Course 52

Smooth The Path

FEBRUARY 1, 2022

Likely once you find the right color, you’ll start comparing page count and price. The best-priced product will win your purchase. Experiences will happen organically, or we can plan them. For every event you host, product you develop, phone call you answer, think about how you want members to feel.

Member Experience 147

Member Experience Price Certificate Member Engagement 147