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Association Brain Food: 1.12.24

Reid All About it

Read this post by Peter Houstle of Mariner Management about The Power of “A”—this time, “A” refers to Association People. Hear how the speaker’s team developed a price elasticity forecast, share your own data modeling stories and learn from in-the-trenches experiences of your peers. Need to reignite your spark? More info/register.

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Put a Price Tag on Your Benefits

Associations Now

Whatever that first offer may be, the negotiating parties can’t help but think of it as a reference point, or anchor, from which to compare all other offers made. In recruiting new members, stating a dollar value for each benefit takes advantage of the anchoring effect.

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Help Millennials Get Jobs: Offer Online Learning & Career Resources

WBT Systems

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. Recruitment strategy: help millennials get jobs. In a recent Associations Now article , they referred to their strategy as “priming the pump.” They’ve built content partnerships with recruiters and PR agencies.

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Feel the love

Aaron Wolowiec

According to “3 Keys to More Referrals: Leverage Your Member Love,” engaging happy members can be a powerful member recruitment tool. Although research points to higher member conversation rates among those who’ve been referred, many associations are afraid to ask for a referral. Of course, not all members will be willing to refer.

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Tips on Attracting Millennials to Your Professional Association

Blue Sky eLearn

” Most of us know that if we spend 10 minutes researching products online we can find price comparisons, customer reviews, and all available coupons and discounts. and EVERY association should have a “refer a friend” bonus program. The easiest way to get new members is by getting your current members to do the recruiting for you.

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3 Surprising Uses for Member Engagement Metrics (that Can Make You Money)

Socious

Your engaged members are more likely to help you recruit new members, increasing revenue from membership dues. Referral programs motivate members to referral prospects by giving them extra benefits or product credits for each new member they refer. Using Engagement to Increase Revenue Takeaway.

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50 Ways to Increase Membership for Associations or Nonprofits

MemberClicks

And one of the best ways to take your recruiting efforts on the road is with a networking mixer. To encourage your current loyal members to participate, offer an incentive for those who send you successful new recruits. Another kind of recruitment event you can host is a bring-a-friend meeting. Ask members for recruitment ideas.