Membership Marketing

MAY 3, 2010

Membership Dues Pricing and Value. The last few months, I have received a number of questions related to dues increases and pricing issues for membership. We will explore some of the following topics: • Pricing Theory. • Price and Offer Testing. • Price Points. in Alexandria, Virginia.

Price 40

Price Marketing Discount Survey 40

Membership Marketing

DECEMBER 22, 2011

Non Dues Revenue and Affinity Programs for Members. So here is a quick list of possible non-dues revenue and affinity products that I have put together to get your thinking going. Labels: new products , Non-Dues Revenue. in Alexandria, Virginia. Pricing Your Product, Service, or Membership. Office supplies.

Revenue 40

Revenue Discount Directory Price 40

Membership Marketing

DECEMBER 28, 2011

How to Recognize a Good Strategy? We are told that the organization is going to launch a bold new strategy. In sports, we see the impact of strategy played out in game situatons right before our eyes. ” All of these items have their place, but they should not be mistaken for a strategy. .” “1.

Strategy 40

Strategy How To Marketing Price 40

Reid All About it

DECEMBER 9, 2022

At EventMobi, he shares advice for structuring and pricing sponsorship programs that deliver value to sponsors, members, and associations. Moderator: Heather Story, consultant, Volunteer Strategies. Bill West, Chief Credentialing Solutions Officer, Cornerstone Strategies. Market needs. non-members) would like.” Host: Fridays@4.

Colorado 39

Colorado Recruiting Recruitment Survey 39

Membership Marketing

MAY 4, 2010

What Strategy Leads to Membership Growth? In our Membership Marketing Benchmarking Study this year, we asked participants to tell us their membership growth strategy. Labels: 2010 Benchmarking Survey , Growing Membership , Growth Strategy. in Alexandria, Virginia. Pricing Your Product, Service, or Membership.

Strategy 40

Strategy Marketing Price Survey 40

Associations Now

JANUARY 29, 2015

Plus: The strategy of releasing Super Bowl ads early. “Washington’s Leading Association and Nonprofit Innovators,” an event in Arlington, Virginia’s, Crystal City neighborhood, recognized 20 association executives for their groundbreaking approaches to technology, revenue, and events. . The Latest Tips.

Arlington 40

Arlington Virginia Price Proposal 40

Membership Marketing

JUNE 20, 2012

For this client, we conducted a price test by splitting prospective members receiving a membership solicitation in half. The test group received the exact same direct mail package, but the with a $31 discount taking the price down to $199. So the test group produced both more revenue and more members. in Alexandria, Virginia.

Marketing 40

Marketing Price Discount Recruiting 40

Membership Marketing

OCTOBER 20, 2011

It has been my observation that the demand for membership renewals is fairly inelastic of price. Labels: 2011 Benchmarking Survey , Dues Increase , membership dues , Price , Renewal. in Alexandria, Virginia. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Tony Rossell.

Marketing 40

Marketing Price Case Study Survey 40

Membership Marketing

DECEMBER 30, 2011

in Alexandria, Virginia. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? How to Recognize a Good Strategy? Non Dues Revenue and Affinity Programs for Members. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). My Background.

Tools 40

Tools Marketing Price Report 40

Membership Marketing

DECEMBER 12, 2011

in Alexandria, Virginia. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? How to Recognize a Good Strategy? Non Dues Revenue and Affinity Programs for Members. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). My Background.

Marketing 40

Marketing Class Miami Price 40

Membership Marketing

JUNE 5, 2012

Deploy Market Penetration Pricing – Price is one of the four P’s of marketing., To grow the number of new members at a rapid rate, a sharp decrease in the price can be effective. This is known as a market expansion strategy. Each of these strategies has its strengths and weaknesses. My Background.

Recruiting 40

Recruiting Recruitment Price Survey 40

Membership Marketing

JANUARY 19, 2012

in Alexandria, Virginia. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). price testing. (5). My Background.

Marketing 40

Marketing Cost Price Survey 40

Membership Marketing

MARCH 9, 2012

• Life Time Value (LTV) – Understanding the long-term revenue stream a members will produce. in Alexandria, Virginia. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43).

Marketing 40

Marketing Price Analysis Survey 40

Membership Marketing

MAY 25, 2012

The comparison of practices and better renewal rates or more members provides strong directional information to help you select the tactics and strategies that might fit into your marketing plans for the upcoming year. in Alexandria, Virginia. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase?

Marketing 40

Marketing Report Price Survey 40

Disciple Media

MAY 9, 2022

Coming together for our first ever Disciple live event, community-led business owners shared stories, strategies, and some of the great ideas made possible by the latest tech and trends. For community builders who are keen to keep things fresh, Valentina shared a simple framework to help you review your strategy, goals and progress.

Class 41

Class Price Virginia Review 41

Membership Marketing

APRIL 4, 2012

in Alexandria, Virginia. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). price testing. (5). My Background.

Report 40

Report Marketing Price Survey 40

Membership Marketing

MARCH 27, 2012

in Alexandria, Virginia. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). price testing. (5). My Background.

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

MARCH 12, 2012

in Alexandria, Virginia. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). price testing. (5). My Background.

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

SEPTEMBER 13, 2011

As readers of this blog know, this marks the third year that we have surveyed membership organizations to better understand the strategies and tactics used to recruit members, engage new members, renew existing members, and reinstate former members. in Alexandria, Virginia. Pricing Your Product, Service, or Membership.

Marketing 40

Marketing Price Report Survey 40

Membership Marketing

JANUARY 26, 2012

in Alexandria, Virginia. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). price testing. (5). My Background.

Marketing 40

Marketing Price Report Survey 40

Membership Marketing

MARCH 31, 2011

As you know, price is one of the 4 p's of marketing. So ideally what an organization charges for dues should be part of an overall market strategy. One might interpret the "as needed" response as more of a budget need than as a strategy. in Alexandria, Virginia. Pricing Your Product, Service, or Membership.

Marketing 40

Marketing Survey Price Analysis 40

Membership Marketing

OCTOBER 7, 2011

in Alexandria, Virginia. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). price testing. (5). My Background.

Marketing 40

Marketing Case Study Price Survey 40

Membership Marketing

JUNE 18, 2012

in Alexandria, Virginia. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). price testing. (5). My Background.

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

DECEMBER 13, 2010

in Alexandria, Virginia. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). price testing. (5). My Background.

Marketing 40

Marketing Baltimore Maryland Price 40

Membership Marketing

MARCH 7, 2011

in Alexandria, Virginia. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Pricing Your Product, Service or Membership. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Subscribe through Your Reader. My Background. Tony Rossell.

Sample 40

Sample Marketing Price Survey 40

Membership Marketing

APRIL 12, 2012

in Alexandria, Virginia. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). price testing. (5). My Background.

Social Media 40

Social Media Marketing Price Survey 40

Membership Marketing

MARCH 31, 2010

West Virginia. in Alexandria, Virginia. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Nevertheless, it might be a worthwhile analysis to do for your marketing efforts. South Dakota.

Marketing 40

Marketing Rhode Island South Dakota West Virginia 40

Membership Marketing

JULY 26, 2011

in Alexandria, Virginia. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). price testing. (5). My Background.

Marketing 40

Marketing Project Price Survey 40

Membership Marketing

JULY 5, 2011

in Alexandria, Virginia. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). price testing. (5). My Background.

Report 40

Report Survey Price Recruiting 40

Membership Marketing

MARCH 8, 2012

in Alexandria, Virginia. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). price testing. (5). My Background.

Social Media 40

Social Media Marketing Price Survey 40

Membership Marketing

DECEMBER 4, 2009

Alexandria, Virginia — Marketing General Inc. Whelans professional expertise is in program development and creative strategies, membership acquisition, program operations, and organizational management. in Alexandria, Virginia. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase?

Marketing 40

Marketing District of Columbia Washington Virginia 40

Membership Marketing

NOVEMBER 11, 2011

Five Steps to Building a Membership Recruitment Strategy. I just responded to a question on how an organization should put together a membership recruitment strategy. Understanding the nuts and bolts of a recruitment strategy, with all of the components targeting a message, is always very good. in Alexandria, Virginia.

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

OCTOBER 21, 2011

It is a good example to show to people who argue that membership is no longer a viable go to market strategy. Prices will go from $50 to $55 for Gold Star members and $100 to $110 for Executive Members. in Alexandria, Virginia. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase?

Case Study 40

Case Study Marketing Price Survey 40

Membership Marketing

OCTOBER 26, 2010

in Alexandria, Virginia. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? How to make sure the Price is Right! Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Subscribe through Your Reader. My Background. Tony Rossell. Network with Me.

Price 40

Price Committee Survey Analysis 40

Membership Marketing

JUNE 18, 2011

Its strategy is to package technology for use by businesses. Labels: Membership marketing strategy. in Alexandria, Virginia. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Cost of Wrong Strategy. (8). The Economist , The Test of Time, June 11-17, 2011, p 20.

Marketing 40

Marketing Price Survey Products 40

Membership Marketing

NOVEMBER 14, 2011

in Alexandria, Virginia. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). price testing. (5). My Background.

Marketing 40

Marketing Price Survey Tips 40

Membership Marketing

FEBRUARY 16, 2011

in Alexandria, Virginia. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). price testing. (5). My Background.

Survey 40

Survey Marketing Price Analysis 40