Membership Marketing

AUGUST 14, 2020

Each year the goal of the Membership Marketing Benchmarking Report is to help associations better understand what is working in membership recruitment, engagement, and retention. Recruitment – The report highlights associations use a wide variety of channels to add new members.

Report 95

Report Marketing Recruiting Recruitment 95

ISAE

SEPTEMBER 14, 2023

Growing Your Association’s Non-Dues Revenue: The Basics The idea that all or most of your association’s revenue should come from membership dues is an outdated, inaccurate assumption. According to ASAE, dues made up only 30% of total revenue for professional associations in 2016, a steep drop from 95.7% Let’s get started!

Revenue 52

Revenue Learning Management System Course eBook 52

Association Analytics

SEPTEMBER 27, 2023

With analytics, the benefits sell themselves: Reducing manual work Optimizing processes Growing revenue Having consistent, trusted data Increasing engagement Driving your association’s mission For example, consider an association dedicated to promoting literacy. However, the trick is to shift the conversation from the process to the outcomes.

Analysis 169

Analysis Revenue System Learning Management System 169

GrowthZone

JANUARY 17, 2023

The survey polls chamber professionals on membership practices including retention and recruiting; innovation and initiatives; revenue; and more. Events and sponsorships were overwhelmingly the leading non-dues revenue sources which show the industry is supported for financial success.”.

Survey 78

Survey Industry Revenue America 78

Association Analytics

MARCH 13, 2024

This blog provides an overview of how to establish your scoring model, establish a team of data champions, and adopt a regular reporting routine so that your association is set up for success. All of this information can help inform your association on how to move the needle towards increasing member participation and revenue.

Review 169

Review Member Engagement Process Examples 169

Reid All About it

OCTOBER 27, 2023

She also shares the story of another association that partnered with an outside expert to fill in a service (and revenue) gap. Learn how to craft a successful year-end report in half the time and a winning strategy for next year. Value proposition. What is your association’s secret sauce? More info/register. 1 CMP credit.

LMS 257

LMS North Carolina Recruiting Recruitment 257

Nimble AMS

OCTOBER 28, 2022

Your associ ation should consider adopting AI because it can help you exceed member expectations and boost recruitment and retention efforts. Keep reading to learn more ways AI can help your association provide an excellent member experience and offer c ompetitive member benefits. . Boost membership recruitment and retention.

Member Experience 118

Member Experience Recruiting Recruitment Tips 118

Reid All About it

OCTOBER 20, 2023

Keep the Seal of Approval concept in mind when examining your association’s offerings and unique value propositions, says Dr. Michael Tatonetti in a post by Carolyn Shomali at Professionals for Association Revenue. MCI released a benchmark survey report on AI adoption in associations. In 2016, China reported 17.86 AI adoption.

Maryland 274

Maryland LMS Revenue Strategy 274

Nimble AMS

JULY 28, 2022

The Community Brands 2022 Association Trends Study has also noted this trend, reporting half of all professionals say their IT budget will increase over the next year. In a post-pandemic world, Gartner reports traditional fixed IT budgets aren’t working. Four key features that make up your flexible IT budget.

Software 123

Software LMS Learning Management System Missouri 123

Reid All About it

APRIL 26, 2024

TopClass LMS also discusses factors that limit participation and strategies to improve your volunteer recruitment and retention efforts. s 2024 Association Economic Outlook Report , is optimistic. Association trends. The outlook for associations, as described in Marketing General Inc.’s But a few data points trouble me.

Content 223

Content Survey Education Strategy 223

NXUnite

NOVEMBER 14, 2023

If you have a devoted volunteer base but haven’t heard of volunteer grants, you’re missing out on easy revenue! Crowd101’s corporate giving statistics page shows that 82% of companies report that their employees want to volunteer with their peers, making team volunteer grants a powerful engagement opportunity. Recruit more top talent.

Guidelines 130

Guidelines FAQ Recruiting Recruitment 130

Reid All About it

SEPTEMBER 29, 2023

They describe the seven steps of starting a successful association mentoring program from pre-evaluation and research to planning, design, recruitment, matching, training, support, and evaluation. That explains the interest in communities like Non-Dues-A-Palooza and Professionals for Association Revenue. Association benchmarks.

Revenue 274

Revenue Innovation Education Tools 274

Reid All About it

APRIL 28, 2023

Member recruitment. Impexium suggests member recruitment strategies that will successfully drive your marketing efforts in this very different marketplace. Online communities are extremely popular with younger audiences—the toughest ones to recruit and retain. Host: Professionals for Association Revenue Wed 5/3 at 11 a.m.

DC 205

DC Recruiting Recruitment Washington 205

Reid All About it

SEPTEMBER 4, 2020

In their second annual research report, Speak Up 2020: Redesigning Tech Conferences with Women in Mind , Ensono examines how unconscious bias in conference design affects the experience of women attendees and speakers, particularly women of color. Looking for job advice from an executive recruiter? Bias in conferences. Host: PCMA.

Montana 322

Montana LMS Revenue Recruiting 322

GrowthZone

MARCH 21, 2023

For today’s associations, the challenge of recruiting and engaging young professionals is never-ending. Get the 2023 Medical & Healthcare Survey Results report to see how your association compares: Challenges/Concerns/Worries Reinstatement Strategies Non-Dues Revenue Sources Renewal Rates, and More!

Survey 78

Survey Social Media Recruiting Recruitment 78

Nimble AMS

SEPTEMBER 8, 2022

In the Salesforce State of Marketing report, 84% of marketers surveyed said customer expectations were changing their digital strategies. . According to Salesforce Customer Success Metrics , organizations that adopt Marketing Cloud report a 27% decrease in costs to acquire new constituents. Sales Cloud. Salesforce Einstein.

Organization 121

Organization Massachusetts Revenue Survey 121

Nimble AMS

JUNE 22, 2023

Does it help staff make more informed business decisions through user-friendly reports and dashboards? Additionally, talk about how new AMS technology can help you increase revenue through activities such as: A dynamic, personalized e-commerce experience with flexible payments, cross-sell, and special offers. Membership.

How To 106

How To Software Revenue Technology 106

Reid All About it

APRIL 12, 2024

Member recruitment. They also tell the stories of two association executives who generated more revenue after changing their approach to sponsorship. Learn about planning a vendor showcase and revenue-generating potential. Quick hits Why a membership renewal notice is not an invoice. | by Tony Rossell, Marketing General Inc.

Revenue 257

Revenue Strategy Price Newsletter 257

Reid All About it

JANUARY 12, 2024

Starting in 2024, Google will require bulk senders to authenticate their emails, allow for easy unsubscribes and stay under a reported spam threshold. PAR presenters will reflect on their year and share ideas for revenue performance in 2024 and beyond. (Kimeko McCoy, Digiday ) The rules have changed. 1 CAE credit. More info/register.

LMS 268

LMS Member Engagement Education Revenue 268

Nimble AMS

JANUARY 29, 2022

Membership executives and team – The people in these roles aim to boost member recruitment, engagement, and retention. Increase revenue from your association’s professional education program?by and what time to open registration for events.? . The whole organization benefits from predictive analytics and AI. You can too.

Recruiting 132

Recruiting Recruitment Team Revenue 132

Associations Now

MARCH 1, 2019

Engagement might be the top priority of a membership portal, but it can generate revenue from your other offerings too. Your membership portal is the ultimate engagement tool—but it can also help your association generate nondues revenue. “A 37% reported a decline in benefit or quality offered and 29% reported it became too costly.

Revenue 72

Revenue millennials Certificate Team 72

Membersuite

OCTOBER 21, 2022

Since an AMS is at its essence a database, find out what kind of reporting and analysis you can do with the AMS alone, and what you’ll have to rely on other software to do. This option expands your data analysis capabilities and increases your team’s access to reports and dashboards. Soon, retention reports can be calculated for you.

Analysis 142

Analysis eBook Software Report 142

Reid All About it

SEPTEMBER 1, 2023

MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. This is essential reading for understanding trends in membership recruitment, engagement, renewal, dues, value propositions, and more. Host: Professionals for Association Revenue Wed 9/6 at 11 a.m. Membership trends. Membership budget. CAE credit.

Revenue 229

Revenue Survey Education Strategy 229

Membership Marketing

AUGUST 9, 2023

The good news from the 2023 Membership Marketing Benchmarking Report is that many associations experienced a remarkable rebound in membership counts. A total of 49% of associations report an increase in membership counts. Products get a lot more attention, although they don’t drive revenue in the same way.” “Not

Discount 52

Discount Report Recruiting Recruitment 52

Nimble AMS

MARCH 8, 2023

Innovate with modern software and AI to improve your member recruitment and retention strategy by leveraging past member data to predict if a constituent is unlikely to renew. If you want to offer real insights for your organization, look for an AMS that offers user-friendly reports and dashboards. Artificial intelligence.

Member Experience 117

Member Experience Innovation Tips Software 117

Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

Social Media 254

Social Media Tools Member Engagement Revenue 254

EventMobi: Association Events

OCTOBER 19, 2023

Membership recruitment campaigns are most often run by associations, clubs, and nonprofits who want to broaden their reach and power up their dues-based revenue. And if you’ve got an upcoming event, that’s the perfect time to start recruiting new members. How Do I Create a Membership Drive?

How To 130

How To Discount Social Media Software 130

EventMobi: Association Events

SEPTEMBER 21, 2023

Membership retention is an organization’s ability to keep its members active following recruitment and onboarding. Implementing even the most basic member retention strategies will not only save you money, it’ll help you increase revenue over time! Recruit team members who have previous experience running successful events.

Strategy 130

Strategy Software Social Media Discount 130

Reid All About it

SEPTEMBER 11, 2020

Jim Taylor at BoardSource explains how to recruit for board diversity without disrespecting people of color —and shares a personal example that should make you squirm. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Driving Revenue with Contextual Engagement and Marketing.

LMS 329

LMS Montana Revenue Price 329

Reid All About it

JULY 21, 2023

In their report, Next-Level Governance : Leading with Strategic Agility , they describe the critical elements for reinventing governance so you can position your association to deliver value to your members and industry amidst any disruption. Hear tips to recruit and retain these generations. Governance. 1 CAE credit. 1 CAE credit.

Atlanta 195

Atlanta millennials Price Technology 195

Nimble AMS

AUGUST 2, 2022

According to Candid’s official grant reporting data, there are approximately three million grants worth over $180 billion in available funds. Leveraging grant writing is a fantastic way to bring in non-dues revenue to your organization, however, getting started can be a daunting task. Recruit a reviewer. Do your research.

Tips 128

Tips Guidelines Revenue Proposal 128

WBT Systems

JULY 24, 2018

Associations—a big group of human egos—are no different which is why membership benchmark survey reports are so popular. Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. The state of association membership. Email marketing.

Survey 150

Survey Marketing Certificate Education 150

Nimble AMS

APRIL 29, 2023

However, of the association professionals who said they plan on increasing their IT budget, 72% report they feel technologically prepared for the future. How does your association compare? Data silos can hurt your association causing outdated information, a reporting breakdown, security issues, and a disjointed member experience.

Technology 106

Technology Software Innovation Member Experience 106

Reid All About it

NOVEMBER 13, 2020

Participants receive complimentary access to a customizable dashboard allowing you to view the data and download a unique report to guide you, your staff and volunteer leadership. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. More info/register. Mon 11/16 at 11 a.m. –

Recruiting 370

Recruiting Recruitment Certificate Tips 370

Membership Marketing

JUNE 5, 2012

Seven Levers to Increase Membership Recruitment. Here are seven strategic levers or opportunities to explore in order to increase your new member recruitment efforts. If you have strong returns from your recruitment efforts, you probably are not reaching your full market potential. Membership Marketing Benchmarking Report.

Recruiting 40

Recruiting Recruitment Price Survey 40

Aaron Wolowiec

JULY 22, 2014

recently released the results of its annual Membership Marketing Benchmarking Report , in which 53 percent of associations reported membership growth throughout the last year. In the study, the majority of associations reported a two- to three-month grace period for membership benefits once memberships expire.

Social Media 100

Social Media Recruiting Recruitment Report 100

Reid All About it

NOVEMBER 12, 2021

7 Ways to Recruit and Retain Revenue Generating Talent During the Great Resignation. Learn how associations, nonprofits, and other purpose driven organizations can best leverage themselves when recruiting revenue generating talent in this unprecedented competitive market place. Presenters: Kate Ackley, Reporter.

Recruiting 195

Recruiting Recruitment Survey Revenue 195