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Thinking Outside the Traditional Non-Dues Revenue Box

Association Analytics

If you’re like most associations, it’s likely that your member dues have been in decline and that means you’ve got to look at other ways to make up for that difference, Diversifying revenue streams is key to long-term success, but your association doesn’t need to look far for solutions.

Revenue 169
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Association Brain Food: 4.12.24

Reid All About it

Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. Katrina Ciccarelli McAfee at Association Analytics shares a three-step strategy for improving new member acquisition. Learn about planning a vendor showcase and revenue-generating potential.

Revenue 256
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Association Brain Food: 10.6.23

Reid All About it

Competing against niche professional organizations, membership and conference revenue has “slowed to a trickle.” Content Marketing Institute shares highlights from their conference, Content Marketing World , including a quote from their chief strategy advisor Robert Rose: “Content marketing is what marketing is becoming. CAE credit.

Revenue 256
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Association Brain Food: 10.13.23

Reid All About it

Associations usually rely on corporate marketing budgets for sponsorship revenue. Come ready to learn, share, and discuss strategy, resources, and challenges. Learn about the types of technology needed for associations looking to retain, engage or grow membership and revenue programming. More info/register. Host: WorkerBee.TV

Revenue 272
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Association Brain Food Weekly: 11.27.20

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If your board (or C-suite) hasn’t accepted the fact that your association must offer online education to your members and market, then you’ll want to read this post from WBT Systems. They suggest strategies for making the case for investing in online learning programs. Host: Virginia Society of Association Executives.

Las Vegas 369
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Association Brain Food Weekly: 3.25.22

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Check out the new page on my site, Association Brain Food Resources , dedicated to feeding your brain with information from our industry partners about association technology, membership, data management, cybersecurity, non-dues revenue, and more. Location: Virginia. Professional development market potential. Member profile data.

Revenue 195
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Association Brain Food Weekly: 12.6.19

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WBT Systems asks if associations need to think about providing a more sustainable professional development option to their members and market. Hear practical suggestions for designing more effective outreach, engagement and retention strategies to ensure your monthly giving program can take your NPO to the next level.

LMS 221