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Motorcycle Industry: Efforts to Reach Female Bikers Paying Off

Associations Now

According to the Motorcycle Industry Council, the biking industry is increasingly drawing more female riders, many of whom are revving engines as part of a growing younger audience. The post Motorcycle Industry: Efforts to Reach Female Bikers Paying Off appeared first on Associations Now. Ride or die—men and women included.

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The Agriculture Industry’s Challenge: Marketing Meat to Millennials

Associations Now

Starting Early Although millennials remain something of a challenge for the meat industry, it is not a new challenge; agricultural marketers have been working on it since members of generation Y were in grade school. Started in 2003, the campaign encourages consumers to eat vegetarian meals at least one day per week.

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Venture Capital Association Reports Industry Slowdown

Associations Now

VC firms in the United States experienced their slowest quarter for funding since 2003, posting a 14 percent decline in the total amount of dollar commitments compared to the first quarter of 2012, according to a report by Thomson Reuters and the National Venture Capital Association. which raised $44.8

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Printing Trade Group ‘Right-Sizes,’ Restructures as Industry Faces Major Change

Associations Now

Print Owners Revamp Web Presence Printing Industries of America isn’t the only printers’ group that recognized the need to upgrade its web presence. The site also contains a list of services, industry news, a membership map, and a more streamlined conference registration system.

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Why Could Online Marketing Get More Onerous? Blame Canada.

Associations Now

A new anti-spam law about to take effect in Canada is described as one of the world’s toughest, and even marketers who aren’t based in the Great White North need to comply if they’re sending messages to Canadians. He suggested that marketers reach out to email service providers for guidance on how to comply.

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Bringing Credibility to the Conversation: Katie Butler, IIABA

Association Adviser

Katie has served IIABA since 2003 and has helmed the communications department since communications since 2004. Katie manages a team of six across three functional areas: editorial/content strategy, public relations and marketing. Now I oversee the association’s publications, marketing and public relations.

Video 60
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Political Black Swans: Ignore Them at Your Association’s Peril

Association Success

Beware of political risks when exploring new global markets. In 2003, widespread protest broke out around me in Azerbaijan, a country formerly part of the Soviet Union. That year, I led the charge to open an office in the Middle East for an international association that served the oil industry. Everything seems clear.

Georgia 101