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Carole Baskin is killing it in marketing: How the non-profit in ‘Tiger King’ dominates digital strategy

Association Success

In fact, I found myself wondering, “Is Carole Baskin actually a marketing genius?”. Here are some digital strategy lessons we can learn from Big Cat Rescue. Cat videos were always among the viral hits on the Internet, so it’s no surprise that big cats also drive people wild. Your marketing director didn’t.

Strategy 100
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Members Hire Industry Advocacy and Promotion

Potomac Core

As Associations ponder their future strategies, the message is clear: Members hire industry advocacy and promotion. As part of the organization’s broader Industry promotion strategy, the organization recently released customer survey research and also produced the video, “We Are the Cold Chain”.

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5 Keys to Effective Knowledge Transfer for Nonprofits

Wild Apricot

Tailoring the knowledge transfer and exchange strategy to the audienceâ??s While celebrity endorsements have power in marketing, studies suggest that most people are more open to a transfer or exchange of knowledge with a respected peer. I work with Bonasources Wild Apricot marketing team. E-mail marketing. July 2006 (5).

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The Hourglass Blog: Association Innovation as Brand Strategy

The Hourglass Blog

Association Innovation as Brand Strategy. These examples are less about innovation and more about marketing--the kind of brand marketing thats becoming more and more popular, especially in the retail space. Labels: Innovation , Marketing. Daring to Lead 2006. TED Talk Videos. skip to main | skip to sidebar.

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Getting Married to Membership May Require Engagement First

Idea Architects

How would you adjust your recruitment and involvement strategies to capitalize on this potential shift? community that people value and that our organizations market. Dec 2006 (3). Oct 2006 (1). Sep 2006 (4). Aug 2006 (3). Jul 2006 (2). Jun 2006 (6). Apr 2006 (1). Mar 2006 (2).

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The Long Tail of Association Content and Social Media

SCD Group

Back in 2006, Chris Anderson wrote a powerful book called the Long Tail. The theory of the Long Tail is that our culture and economy is increasingly shifting away from a focus on a relatively small number of "hits" (mainstream products and markets) at the head of the demand curve and toward a huge number of niches in the tail.

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Thursday Buzz: Give Your Heroes Some Breathing Room

Associations Now

On Wednesday, former one-term senator Jim Webb (D-VA), who served from 2007 to 2013, posted a video to his website announcing that he was launching an exploratory campaign for 2016 , becoming the first big-name politician to take that step. Delcor’s David Coriale clears up the confusion.

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