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Three Challenges – Three Opportunities

Spark Consulting

Per Marketing General’s annual Membership Marketing Benchmarking Report , the Q4 2007 economic crash didn’t fully show up in association metrics until 2009. As we look to 2021, I see three main membership challenges for associations: Remember that membership is a lagging indicator.

Revenue 221
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A New Day for Middle Managers

Associations Now

For association execs, that represents both a leadership opportunity and a market opportunity. According to an HBR article on Zhang’s research, “managerial job postings that required collaborative skills and experience increased by three times between 2007 and 2021. That means the middle has to be better adapted to soft skills now. “As

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Fast Facts from the 2012 Membership Marketing Benchmarking Report

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Fast Facts from the 2012 Membership Marketing Benchmarking Report. Membership Marketing Benchmarking Report.

Report 40
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A Spotlight on 10 Top Impact Investors Driving Social Change

NXUnite

They won’t just invest capital; they’ll infuse your mission-driven startup with strategic marketing solutions. Performance Reporting: Foundry for Good will conduct robust technical audits and rectify high-priority SEO issues to give your site the strongest foundation possible to attract potential customers.

Directory 130
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IRS Advisory Group Issues Form 990 Report

Associations Now

The IRS Advisory Committee on Tax Exempt and Government Entities’ annual report made some recommendations to help improve the form further, including mandatory online filing. The report surveyed filers of the Form 990, Form 990-EZ, and Form 990-N to assess how organizations have adjusted to the form, which underwent a major redesign in 2007.

Report 40
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Ten Top Tips from the Membership Marketing Benchmarking Report

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Ten Top Tips from the Membership Marketing Benchmarking Report. There is no one silver bullet to membership marketing.

Report 40
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Membership Marketing Blog: The 2011 Membership Marketing.

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. The 2011 Membership Marketing Benchmarking Report Now Available as a Free Download. Membership Marketing Benchmarking Report.