Tom Morrison
DECEMBER 11, 2012
Hear me out on this: Video does for an association what Steven Jobs did for Apple. You can't do that with text in any format as well as you can video. When I took over as CEO in November 2008, I replaced a CEO that had been here for 31 years. Video was the answer and it worked. hotel rooms.
Membership Marketing
JANUARY 2, 2020
Video Content – Society is rapidly moving to a preference for more visual communications. With digital marketing, our results with clients have clearly shown a higher level of engagement with video-based ads. Video lends itself to powerful testimonials. The one outlier to this trend was the Great Recession of 2008.
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Association Success
NOVEMBER 4, 2019
When Calderone wasn’t appearing in a menswear fashion spread for Vogue Hommes Japan or heading to Bikram yoga classes, he was tweeting at Gaga, giving interviews , walking the red carpet at the MTV Video Music Awards and even sitting atop the star’s piano as she pounds its keys in the middle of a cornfield for her “You and I” video. .
Aaron Wolowiec
SEPTEMBER 23, 2014
Surveying 1,521 working adults, it revealed that employee satisfaction with their workplaces and benefits is at its lowest since 2008. Communicate with your employees on a regular basis. And employers are at fault, the study found. That person should be responsible for providing such an education. Have a little-known perk?
Reid All About it
JUNE 10, 2016
Presenters: Tom Jelen, Director of Digital Communications, American Speech-Language-Hearing Association. A lot has changed since the 2008 recession, but most associations have reserve and investment policies that were written before then. More information/registration. Host: Gravitate Solutions. CAE credit. . Host/presenter: Lance A.
Wild Apricot
JUNE 27, 2008
Effective communication â?? Whether the movement of information is one-way (knowledge transfer) or a two-way flow (knowledge exchange), an organizations ability to pursue its core mission can depend in large part on effective communication. tools, to get past some of those communication barriers â?? June 6, 2008 10:41 PM.
Association Adviser
FEBRUARY 27, 2018
Background: In 2008, the Association of Diving Contractors International (ADCI) partnered with Naylor for help producing, marketing and monetizing their publications. Content 360 is a content strategy program which is designed to increase communication effectiveness for associations. These are the videos that I’m sharing on LinkedIn.
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