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Did You Know: The Most Valuable Source of Non-Dues Revenue is Diversified

Association Adviser

Last month, we asked our readers: What are your most valuable sources of non-dues revenue? It’s not surprising that this group was cited as the most valuable source of non-dues revenue by half of our poll’s participants. Government sources of non-dues revenue were deemed the most valuable by 17 percent of poll respondents.

Revenue 87
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12 Areas Your Association Must Address to Thrive During a Recession

Membersuite

Temper your revenue projections. 2: Revenue Diversification. During the pandemic, many associations were caught short when they had to cancel or transform their major revenue generator —the annual meeting or trade show—and didn’t have a worthy virtual alternative for sponsors and exhibitors. 3: Membership Tiers and Pricing.

Revenue 102
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Non Dues Revenue and Affinity Programs for Members

Membership Marketing

Non Dues Revenue and Affinity Programs for Members. So here is a quick list of possible non-dues revenue and affinity products that I have put together to get your thinking going. Hotel Discounts. Overnight Shipping Discounts. Rental Car Discounts. Shopping Discounts. ► 2008. (82). Conventions.

Revenue 40
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Jeffrey Cufaude, Idea Architects: My Simple Business Blueprint

Idea Architects

I dont try to get a certain # of clients or hit certain revenue targets. Dont discount price. Oct 2008 (1). Sep 2008 (4). Aug 2008 (2). Jul 2008 (8). May 2008 (5). Apr 2008 (3). Mar 2008 (4). Feb 2008 (3). Jan 2008 (4). I dont spend any money on advertising. Do good work.

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For Manufacturers, For-Profit: Jason Moss of the Georgia Manufacturing Alliance Supports Members through Networking and Education

Association Adviser

Moss started the Georgia Manufacturing Alliance (GMA) in 2008 in response to what he perceived to be a lack of friendly, consistent events that educate manufacturers about production technology and trends. JM: In February 2008, I kicked off my first meeting with 16 people. AA: Where does your revenue come from? AA: That’s a lot!

Georgia 86
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Membership Marketing Blog: So Why Test in Membership.

Membership Marketing

The test group received the exact same direct mail package, but the with a $31 discount taking the price down to $199. The total revenue for the control group came to $24,150 while the total revenue for the test group came to $39,999. So the test group produced both more revenue and more members. ► 2008. (82).

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Must Member Dues Always Be Monetary?

Associations Now

Of all the potential benefits of volunteering for a trade association or professional society, earning a free membership or even just a discount is rarely an option. To wit: It wasn’t even a choice in the question about motivations to volunteer in ASAE’s 2008 study The Decision to Volunteer. Likely concerns: Loafers.