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Membership Marketing: Ten Year Retrospective

Membership Marketing

But sadly, despite more computing power than ever, the use of data and data analysis has shown almost no forward movement over the last number of years. In 2009, 46% of participants said that direct mail was the most effective membership recruitment channel. In 2009, the top reason to join was access to specialized information.

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Membership Marketing Blog: Fundraising with Social Media

Membership Marketing

Fundraising with Social Media. In the March edition of Associations Now , Andrew Lang highlights a social media success story titled Tweeting for Dollars. Labels: Social Media. There is no doubt that social media efforts can be a challenge. Fundraising with Social Media.

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Membership Marketing Blog: News on Social Media and.

Membership Marketing

News on Social Media and Membership Marketing. As we continue compiling the data for the 2012 Membership Marketing Benchmarking Report for our upcoming release, I thought that I would share some trends that we are seeing related to social media. Labels: 2012 Benchmarking Survey , Social Media , Social Networking.

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Focus on Millennial Learners to Benefit Members of All Ages

WBT Systems

Psychological research from Christy Price, published in 2009 described how to engage millennial learners: Make your class multimedia, incorporating more variety and shorter content to allow students to multitask. They also need engaging content that allows them opportunities to interact with the content and collaborate with other learners.

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Membership Marketing Blog: Using Social Media to Recruit Staff

Membership Marketing

Using Social Media to Recruit Staff. A former client contact of mine helps to manage a blog and related social media to recruit staff for the company where she works -- Sodexo. Labels: Social Media. Using Social Media to Recruit Staff. ► 2009. (69). ► 2009. (69).

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Practical Uses of Social Media for Association Marketing

Membership Marketing

Practical Uses of Social Media for Association Marketing. Of course, the topic of social media came up for conversation. As I was thinking about it this week, I came across a post on the LeaderConnect blog that summed up many of my thoughts on the practical uses of social media really well. Tony Rossell.

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Advancing Social Media Measurement for Philanthropic Outcomes #sm_re

Beth Kanter

The chat was a prelude to a convening on April 25th at the Robert Wood Johnston Foundation of 40 thinkers and practitioners, bringing diverse perspectives and expertise into discussions to develop measures for evaluating the impact of social media on philanthropic outcomes. NodeXL and Marc Smith. Click to See Larger Image.