Potomac Core
FEBRUARY 11, 2019
Boards and their CEOs aren’t interested in hemorrhaging balance sheets that come from dues losses and shrinking Trade Show revenues. From 2009 forward, leading Associations find ways to maintain their relevance and are perceived as the Industry or the Profession. Click here to receive future blog articles.
Velvet Chainsaw
APRIL 30, 2020
The dynamics that we’re seeing impact conferences and their business models are very similar to the Freemium movement we experienced way back in 2009. I’ll never forget a blog post, entitled “ Malcolm is Wrong ,” which Seth Godin penned back then on Chris Anderson’s book Free: The Future of a Radical Price.
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Velvet Chainsaw
APRIL 13, 2020
This is the third in a series of blogs posts, written collaboratively by our team, which uncover lessons learned in advising dozens of our clients on their events in the time of COVID-19. The previous low for occupancy was during the financial crisis in 2009 when occupancy was 55 percent. From Recovery to Reform.
Membership Marketing
DECEMBER 22, 2011
Membership Marketing Blog. Whether you are an association professional or a relationship marketer, join the discussion on the Membership Marketing Blog and share your ideas and counsel. Non Dues Revenue and Affinity Programs for Members. Labels: new products , Non-Dues Revenue. Blog Archive. ► 2009. (69).
Reid All About it
NOVEMBER 4, 2010
Yesterday Chris Brogan sent out an email and published a blog post announcing a new membership group, 501 Mission Place. 501, a term that resonates with any nonprofit professional, is the section in the Internal Revenue Code covering tax-exempt nonprofit organizations. The “501” in the subject heading caught my eye.
Membership Marketing
JUNE 20, 2012
Membership Marketing Blog. Whether you are an association professional or a relationship marketer, join the discussion on the Membership Marketing Blog and share your ideas and counsel. The total revenue for the control group came to $24,150 while the total revenue for the test group came to $39,999. Blog Archive.
Membership Marketing
MARCH 9, 2012
Membership Marketing Blog. Whether you are an association professional or a relationship marketer, join the discussion on the Membership Marketing Blog and share your ideas and counsel. • Life Time Value (LTV) – Understanding the long-term revenue stream a members will produce. Blog Archive. ► 2009. (69).
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