Association Adviser

DECEMBER 15, 2017

Report, commissioned by the Convention Industry Council (now the Events Industry Council) and researched by PwC, participant volume at meetings and events increased by 10 percent between the years of 2009 and 2012. That’s a lot of meetings – and a lot of revenue potential. To whom does the content need to be communicated?

Marketing 62

Marketing Social Media Revenue Communications 62

Association Adviser

DECEMBER 15, 2017

Report, commissioned by the Convention Industry Council (now the Events Industry Council) and researched by PwC, participant volume at meetings and events increased by 10 percent between the years of 2009 and 2012. That’s a lot of meetings – and a lot of revenue potential. To whom does the content need to be communicated?

Marketing 60

Marketing Social Media Revenue Communications 60

Reid All About it

JANUARY 26, 2018

This time, Sohini Baliga, a communications expert from the charitable fundraising world, joined Elizabeth to address three major areas where charities are way ahead of associations. Five-Steps to a CME Digital Content Strategy. Presenters: Cheryl Contee, CEO, Fission Strategy. 1 CAE credit. More info/register. Host: ASAE.

DC 225

DC Washington millennials Chicago 225

Associations Now

SEPTEMBER 25, 2013

His analysis [PDF] showed that charities in the national sample that adhered to the 20 BBB WGA standards raised roughly 8 percent more in fundraising revenue; in the Metro New York sample, charities that met all the guidelines reported a 13.5 recommended as a consideration for charities that seek to increase revenue from donative sources.”

Metro 40

Metro Guidelines Sample New York 40

AMR Management Services

OCTOBER 2, 2012

Unfortunately, media and associations have been experiencing a similar pattern disruptive to the status quo, which has been accelerating through the last decade: trends toward digital publishing, online engagement and community-generated content. HBR’s print advertising revenues dropped 24 percent in 2009. ► 2009. (53).

Case Study 64

Case Study Library Content Kentucky 64

Association Subculture

DECEMBER 7, 2009

Monday, December 7, 2009. If implemented on a wide scale, this will truly revolutionize the association community and eliminating membership dues does not come without a clear, daunting and somewhat frightening mandate to innovate in a thousand other ways to successfully implement the change. December 8, 2009 8:33 AM.

United States 100

United States Price America System 100

Reid All About it

SEPTEMBER 6, 2019

Strategy as currently practiced rarely emphasizes the importance of community.” The Harvard Business Review describes how the New York Public Library involved employees from 93 branches in innovation communities —could be a good model for chapters. Gaining a Competitive Edge with Content Strategy (Washington DC).

Chicago 37

Chicago LMS New York Content 37

Membership Marketing

MARCH 9, 2012

ASAE Marketing, Membership & Communications Conference. There promises to be many great speakers and sessions at the upcoming ASAE Marketing, Membership and Communications Conference held May 23 and 24 in Washington, DC. • Life Time Value (LTV) – Understanding the long-term revenue stream a members will produce.

Marketing 40

Marketing Price Analysis Survey 40

Association Subculture

OCTOBER 11, 2011

For far too long we have wandered in the wilderness of non-dues revenue, return on investment, sales and marketing. Shelly’s favorite words are change, vision, strategy, tactics, learning, teaching and Lord of the Rings. communications. (4). community. (3). strategy. (5). ► 2009. (14).

United States 100

United States Discount Class Leadership 100

GlowGlobally

JULY 29, 2010

global association strategy, regional planning and local infrastructure to grow your business. Globally spread corporations such as General Electric already report that their early forays into the global marketplace have allowed them to weather the current economic storm; 50 percent of GE’s revenues are generated overseas.

Marketing 60

Marketing United States America Newsletter 60

Association Subculture

NOVEMBER 29, 2011

are excellent strategies and tactics to use - but only when in pursuit of big vision. I believe a strategic plan, linked to nothing but short term revenues, is a ticket to irrelevance. Labels: leadership , members , mission , strategy , vision. communications. (4). community. (3). strategy. (5). Stay alive.

United States 100

United States Leadership Strategy Education 100

GlowGlobally

FEBRUARY 16, 2009

global association strategy, regional planning and local infrastructure to grow your business. It requires running your operation with revenue in and expenses out so as to prove it can stand on its own over a realistic time table. GrowGlobally.org. Market & Biz Plan. Membership. Public Affairs. by Peter Turner.

Case Study 60

Case Study Project Products Revenue 60

AMR Management Services

JULY 17, 2012

It’s difficult for those engaged in an activity to evaluate whether or not it is moving the organization forward in a key strategy area. ► 2009. (53). American Academy on Communication in Healthcare. This is easy to say, but hard to do. It’s a quick read, and a great resource for association leaders.

Library 64

Library Kentucky Resources Leadership 64

Membership Marketing

NOVEMBER 14, 2011

13 Communicate! Communicate! Communicating regularly demonstrates your accountability, conveys your customer satisfaction emphasis, and that you’re dedicated to serving them. Finally, when in doubt, it’s better to over communicate then under.” ► 2009. (69). 2009 Benchmarking Survey. (12).

Marketing 40

Marketing Price Survey Tips 40

GlowGlobally

FEBRUARY 26, 2009

global association strategy, regional planning and local infrastructure to grow your business. The Economist, February 14, 2009. Marketing Communications: Rather than just translating your material, make the content relevant to local audiences. GrowGlobally.org. Market & Biz Plan. Membership. Public Affairs. Peter Turner.

Marketing 60

Marketing Class United States Products 60

Membership Marketing

MARCH 27, 2012

ASAE Marketing, Membership & Communications Confer. ► 2009. (69). ► 2009. (69). 2009 Benchmarking Survey. (12). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). . ► April. (5).

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

MARCH 12, 2012

ASAE Marketing, Membership & Communications Confer. ► 2009. (69). ► 2009. (69). 2009 Benchmarking Survey. (12). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). . ► April. (5).

Marketing 40

Marketing Price Survey Recruiting 40

Association Adviser

OCTOBER 14, 2016

CR: Our strategy is somewhat old-school based on the number of live events and face-to-face meetings we hold. AA : What are some of the biggest changes you’ve seen since joining AAHOA in 2009? My government and communications experience has been especially helpful in my current role. What has driven that impressive growth?

Texas 60

Texas San Francisco Atlanta Metro 60

Association Subculture

FEBRUARY 24, 2010

Non-dues Program Proliferation – If a little non-dues revenue is good, more is better right? Beware of leaders who become obsessed with non-dues revenue programs as a way to generate additional income. Shelly’s favorite words are change, vision, strategy, tactics, learning, teaching and Lord of the Rings. strategy.

Recruiting 100

Recruiting Recruitment Leadership Revenue 100

Membership Marketing

NOVEMBER 11, 2011

Five Steps to Building a Membership Recruitment Strategy. I just responded to a question on how an organization should put together a membership recruitment strategy. Understanding the nuts and bolts of a recruitment strategy, with all of the components targeting a message, is always very good. ► 2009. (69).

Marketing 40

Marketing Recruiting Recruitment Price 40

Association Subculture

JUNE 10, 2011

Losing funding means losing jobs means losing members means lost revenue. Shelly’s favorite words are change, vision, strategy, tactics, learning, teaching and Lord of the Rings. communications. (4). community. (3). strategy. (5). ► 2009. (14). advocacy. (1). appreciative inquiry. (1).

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Innovation Cost System United States 100

Membership Marketing

MARCH 8, 2012

ASAE Marketing, Membership & Communications Confer. ► 2009. (69). ► 2009. (69). 2009 Benchmarking Survey. (12). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). . ► April. (5).

Social Media 40

Social Media Marketing Price Survey 40

Association Subculture

JANUARY 2, 2012

I continue to believe that in an interconnected world, we no longer have the luxury of sitting back and naval gazing about membership and non-dues revenue. Shelly’s favorite words are change, vision, strategy, tactics, learning, teaching and Lord of the Rings. communications. (4). community. (3). strategy. (5).

United States 100

United States Education Leadership Project 100

Higher Logic

DECEMBER 22, 2015

He asked our five innovative community managers some tough questions, and they provided real answers. The Kick-Ass Community Managers. Ben Martin , CAE, Online Community Results. James Baumann , Director of Communications & Marketing, The Association of College & University Housing Officers - International (ACUHO).

Social Media 120

Social Media Library Resources Guidelines 120

Membership Marketing

SEPTEMBER 13, 2010

He wrote, “I believe that many, if not most, of the organizations pursuing this strategy will not be able to sustain this pace (or spend) to keep up with all these new channels. ► 2009. (69). 2009 Benchmarking Survey. (12). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43).

Marketing 40

Marketing Price Recruiting Recruitment 40

Tom Morrison

JANUARY 28, 2012

One of the biggest challenges associations face today is motivating and inspiring their boards to face facts and take steps to move their association’s communication strategy, value propositions, and member service models into the future. · Rolling 12 Months of Revenues and Expenses Each Quarter. ► 2009. (1).

Jacksonville 40

Jacksonville Innovation Revenue Survey 40

Membership Marketing

APRIL 22, 2011

It’s clear that communication is shifting not only to other platforms, but to other devices. (If This follows a substantial growth in the use of email from 2009 to 2010. ► 2009. (69). 2009 Benchmarking Survey. (12). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43).

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

NOVEMBER 4, 2010

Therefore, the initial goal is to get an opt-in from the visitor for future communications. ► 2009. (69). 2009 Benchmarking Survey. (12). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). ► July.

Social Media 40

Social Media System Price Survey 40

Membership Marketing

APRIL 9, 2010

Today, effective membership recruitment often includes a pull strategy as part of the marketing mix by taking advantage of online opportunities and social networking tools. So how can this pull strategy be deployed? We are effectively implementing a pull strategy through what we call trading content for contact. ► 2009. (69).

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

MAY 21, 2010

However, if we think members leave for value issues, we can do research and member interviews to better understand what they are looking to receive and make changes to communications or the products themselves to enhance the value. What Strategy Leads to Membership Growth? ► 2009. (69). May 24, 2010 10:19 AM. Tony Rossell.

Marketing 40

Marketing Survey Price Cost 40

Tom Morrison

FEBRUARY 26, 2011

One of the biggest challenges associations face today is motivating and inspiring their Boards to face the facts, and take steps to move their association’s communication strategy, value propositions, and member service models into the future. ” Over 97% of all under 30-year olds communicate through a social network.

How To 40

How To Jacksonville Technology Communications 40

Membership Marketing

AUGUST 10, 2010

” I think that the answer should not be “either/or”, but it should be “and” In our 2010 Membership Marketing Benchmarking Report , we highlighted that 88% of associations now use email in their renewal program compared to 83% in 2009. ► 2009. (69). 2009 Benchmarking Survey. (12). 5 months ago.

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

JANUARY 29, 2010

Data-Driven Strategies -- “If there is one phrase that sets remarkable associations apart from their counterparts, it’s ‘data, data, data.’ ► 2009. (69). 2009 Benchmarking Survey. (12). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). ► August.

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

OCTOBER 10, 2011

Success depends on building relationships with our member companies, "drilling down" and developing relationships with multiple contacts at the member company and regularly communicating the value that the association provides to each member in multiple ways. ► 2009. (69). 2009 Benchmarking Survey. (12). Growth Strategy.

Marketing 40

Marketing Survey Social Media Price 40

Membership Marketing

NOVEMBER 8, 2010

It is incumbent upon any association to first provide value to its membership and then to communicate that value to the members on an ongoing basis. Building community and member engagement is the key to successful membership marketing. You have to be agile enough to change your strategy, approach or messaging quickly.

Marketing 40

Marketing Recruiting Recruitment Survey 40

Tom Morrison

AUGUST 17, 2011

Key components associations should reengineer that will lead to incredible growth in member excitement, loyalty, and revenues are: Narrowing your focus on doing programs and services for your members they can’t do themselves, allowing you to charge “retail dues.” Crowdsourcing Strategies, Your Key to Member Engag.

St. Louis 40

St. Louis Los Angeles Jacksonville Conference 40

AssociationChat

JUNE 28, 2020

We hope you can leverage this data to design strategies that add value to both you and your customers. The monthlong shutdown will cause lost revenues conservatively estimated at $100 million. Risk communication: how do we present information so there’s faith that it’s accurate? (15:24). The new dates are Oct. 9-11 and Oct.

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United States New York Conference Seattle 59