Membership Marketing

JUNE 10, 2010

Thursday, June 10, 2010. One of the most enjoyable projects that I work on each year is the Membership Marketing Benchmarking Report. While Facebook, Twitter and LinkedIn are the most commonly used social media tools, they are not necessarily considered the most effective in reaching membership goals by association executives.

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Off Stage

APRIL 16, 2010

16, 2010 - Part 4 of Life after MLS: Your IT Manager is Your New Best Friend. Facilitate collaboration between association departments through file sharing, project management, other technologies. She should have management skills in the area of personnel, project direction, and cost containment. Social Media.

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Membership Marketing

JULY 26, 2011

The other day, I received a comment from the CEO of an organization that basically said, “Hey, your marketing didn’t work” Marketing done properly provides statistically projectable outcomes that can be done with great precision. You ground your projections with the best information that you have at the time.

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Marketing Project Price Survey 40

Off Stage

NOVEMBER 10, 2010

10, 2010 - "Make it Fun!" A remarkable diversity of project products now belonged to all levels of the NAR organization--everything from communication software to a training program enabling Realtors to better serve the returning war veterans, from a new category of association membership to a real estate education self-study program.

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Membership Marketing

MARCH 9, 2012

• Membership Tenure – Projecting how long a member will remain with your organization. • Life Time Value (LTV) – Understanding the long-term revenue stream a members will produce. Fundraising with Social Media. ► 2010. (46). 2010 Benchmarking Survey. (14). Non-Dues Revenue. (1).

Marketing 40

Marketing Price Analysis Survey 40

Association Adviser

MARCH 19, 2013

As we go live with this issue, the stock market is near its all-time high, housing prices are rebounding in most parts of the country and the jobless rate has significantly improved since we launched Association Adviser in March 2010. A look at how times have changed in just three years: Biggest changes since 2010. Michelle Mason, ASQ.

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New York City New York California Video 60

Beth Kanter

AUGUST 12, 2015

Disruptive Model: School Project Crowdfunding. I could tell they were passionate, fired-up people who had great ideas for strategies and projects to help kids learn better,” said Best in a 2014 interview in Fast Company. “[My first project] was literally for pens, pencils, crayons, glue and rulers. Co-Disruptor: Twitter.

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Project Social Media Philadelphia Mississippi 28

GlowGlobally

DECEMBER 9, 2010

What is fundamental to this new understanding is that being sustainable requires innovating what and how you deliver value from your business units in an integrated way, whereas corporate social responsibility (CSR) has been mostly program or project based initiatives that rarely impact how the company produces shareholder value.

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United States Innovation Strategy Products 60

Association Subculture

JANUARY 2, 2012

I am getting ready to release the results and the commentary from the AI project I did last year so stay tuned.). I continue to believe that in an interconnected world, we no longer have the luxury of sitting back and naval gazing about membership and non-dues revenue. social media. (3). ► 2010. (24).

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United States Education Leadership Project 100

Association Adviser

SEPTEMBER 22, 2016

A lot of articles out there dispense quick advice about how to attract millennials to your association’s membership: reach them on social media! Make your meetings more social! Most articles about millennials lump them into one big generation and project the same traits, goals and habits on them all. Focus on job skills.

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millennials Leadership Marketing Industry 60

Membership Marketing

DECEMBER 9, 2010

Thursday, December 9, 2010. In our 2010 Membership Marketing Benchmarking Report with over 400 participating associations, our average renewal rate was 83%. Knowing the Average Tenure of your membership is a crucial data point to use in marketing planning and making long term budget projections. at Thursday, December 09, 2010.

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Analysis Price Survey Virginia 40

Membership Marketing

FEBRUARY 21, 2011

This is where I think social media plays a role. Last year I had written a post entitled Social Medial: Manure or Pearls? Social media is one answer to where we collaborate, but my answer is membership in an association. ► 2010. (46). 2010 Benchmarking Survey. (14). Non-Dues Revenue. (1).

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Innovation Marketing Price Survey 40

AMR Management Services

AUGUST 6, 2011

The combined operations bring AMR to 65 employees, 30 full-service and project-based clients and more than $6 million in annual revenue. “It allows me to start slowing down while continuing my passions of speaking about generational differences, social media and consulting with associations to develop strong boards.”

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St. Louis Library Kentucky Association Management 64

Membership Marketing

APRIL 22, 2011

The 2010 U.S. Digital Year in Review Report showed that “Web-based email is waning: Total usage of web-based email dropped 9% in 2010 with more precipitous declines occurring among younger age groups, particularly teenagers. This follows a substantial growth in the use of email from 2009 to 2010. ► 2010. (46).

Marketing 40

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Membership Marketing

FEBRUARY 5, 2010

Friday, February 5, 2010. Here are three examples of how you can project your future membership. at Friday, February 05, 2010. February 6, 2010 7:16 AM. February 10, 2010 10:30 AM. ▼ 2010. (46). 2010 Membership Marketing Benchmarking Survey: Ple. 2010 Benchmarking Survey. (14).

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How To Analysis Price Survey 40

Membership Marketing

FEBRUARY 16, 2011

To thank you for your participation in this best practices research project, I will send you a copy of the final report. ► 2010. (46). 2010 Benchmarking Survey. (14). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). You can participate using this survey link. ► April. (3).

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Survey Marketing Price Analysis 40

Membership Marketing

JANUARY 29, 2010

Friday, January 29, 2010. “The project’s value lies in discerning the often subtle differences between two well-matched organizations – what one association did or didn’t do to give it a performance or financial edge on its counterpart” (page 8). at Friday, January 29, 2010. ▼ 2010. (46).

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Marketing Price Survey Recruiting 40

Membership Marketing

JANUARY 27, 2010

Wednesday, January 27, 2010. In a market driven organization, each project should start up with a brainstorming session that asks: “What if?” at Wednesday, January 27, 2010. March 19, 2010 6:49 AM. March 30, 2010 3:03 AM. April 6, 2010 6:06 AM. September 28, 2010 12:54 PM. ▼ 2010. (46).

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Recruiting Recruitment Marketing Price 40

Membership Marketing

JANUARY 27, 2011

It might be because of vacancies, special projects, or large events. ► 2010. (46). 2010 Benchmarking Survey. (14). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). ► March. (3). ► February. (2). ▼ January. (2). Why Hire a Marketing Agency? ► December. (4).

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