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3 Lessons from a Unicorn: How to Harness Customer Feedback to Drive Brand Growth & Success

Higher Logic

Emily Weiss, Glossier founder and CEO, managed to transform what started in 2010 as her beauty blog Into the Gloss. This feedback shapes everything from its advertising strategies to the products it develops, and, now, what kinds of new brands it spins out.”. Customer listening. into a beauty brand valued at $1.2

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Make Sharing Part of Your Web Strategy

Vanguard Tech

For all the talk of non-dues revenue, new members, retention, and fresh designs, a commonly missed component of an association’s website strategy is content – and making sure members and audiences are going to read the content. However a shift is underway as AddThis’s infographic (below) sums up the state of sharing at the end of 2010.

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Membership Marketing Blog: Must-Have Membership Marketing Tools

Membership Marketing

Must-Have Membership Marketing Tools. As we start a new year, I get a number of requests from clients for membership evaluation and reporting tools. Must-Have Membership Marketing Tools. How to Recognize a Good Strategy? ► 2010. (46). ► 2010. (46). 2010 Benchmarking Survey. (14).

Tools 40
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Your Membership Marketing Playbook for Turbulent Times

Membership Marketing

Past Recessionary Membership Results The findings from the 2010 benchmarking report published showing results for this recessionary time found that the percentage of associations seeing increases in membership counts dropped to a low of 36%. These are prime prospects to invite back with a special offer.

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Membership Marketing Blog: Maximizing your Website as a Tool for.

Membership Marketing

Monday, November 1, 2010. Maximizing your Website as a Tool for Membership Recruitment. Joel Book, Advanced e-mail tactics can shed light on new customers, DM News , Strategic Content, October, 2010, page 10. at Monday, November 01, 2010. Hey Tony, I think this strategy is a no-brainer. November 23, 2010 9:40 AM.

Tools 40
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Association Subculture: Words Make Worlds - Part 4 - Strategy vs.

Association Subculture

Words Make Worlds - Part 4 - Strategy vs Cultivation. If you look at your yard, you understand the basic way it works, how the grass and trees grow and what tools you need to have on hand in order to cultivate and shape your environment. Labels: strategy. skip to main | skip to sidebar. Tuesday, April 12, 2011. at 10:31 AM.

Strategy 100
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Humanize Presentation at #intchg12

Jamie Notter

I also promised that I would post the short handout related to the conflict resolution tool that I was talking about during the presentation (the behavior-impact feedback model). It actually covers TWO tools that I use in conflict all the time–the feedback model and the “ladder of inference.” December 2010 (5).