Another Membership Marketing Success Story
Membership Marketing
JULY 26, 2013
million members in 2009, more than 4 million in 2011, and over 1.6 million new members joined Costco during the first two quarters of fiscal 2013. and Costco even had a fee increase of 10% late in 2011 [1]. Those fees make up only 2% of its total sales revenue, but 77% of its operating income [2]. They added 2.3
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