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Another Membership Marketing Success Story

Membership Marketing

million members in 2009, more than 4 million in 2011, and over 1.6 million new members joined Costco during the first two quarters of fiscal 2013. and Costco even had a fee increase of 10% late in 2011 [1]. Those fees make up only 2% of its total sales revenue, but 77% of its operating income [2]. They added 2.3

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A Tradeshow Turnaround Tale

Associations Now

How the Associated General Contractors of America’s annual expo went from the chopping block to exceeding revenue goals in a few years. While AGC’s goal was to sell $250,000 in sponsorships and exhibits, it sold $305,000 and netted $183,000 for the organization—$58,000 more than its net-revenue goal. So just how did they get there?

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Association Hunger Games: Victory or Defeat?

Aaron Wolowiec

The resulting gap represents lost opportunities and revenue. This is according to Forbes Magazine in 2011. In fact, a 2013 HBR blog post suggests, “Execution is a minefield… Agendas compete. What opportunities exist in your market you can benefit from? Imagine our potential if we improved our execution by just 50%.

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A Peek Into Some of the Latest Association Sponsorship Trends

Associations Now

As reported earlier this week , more associations are reporting increased revenue from sponsorships. But the news that nearly 40 percent more associations saw an increase in this type of revenue in 2013 compared to 2011 was not terribly surprising to sponsorship expert Pamela Strother, a principal at Sponsorship Specialists.

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The Album’s Future: Where Taylor Swift and the RIAA See Eye-to-Eye

Associations Now

The trend is worsening, too: While there was just one million-seller in the first six months of 2012 and 2013 (the only other two years where that’s happened), both of those years had far more albums go gold during the period. One place where the RIAA particularly dovetails with Swift involves her take on marketing.

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Pessimism and Predictions: Comments on the Commentators : Off.

Off Stage

29, 2011 - Pessimism and Predictions: Comments on the Commentators. ” atmosphere when they have 30+% of the market share of listings.” Rovillo also predicts that “ Large MLS’s will take more control- of their data, both MLS and Public Record, and create their own revenue stream.” Think about it.

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6 Fundraising Platforms That Have Disrupted Charitable Giving Forever

Beth Kanter

Why Facebook is a Fundraising Game Changer: John Haydon, blogger and author of Facebook Marketing for Dummies , believes that without Facebook pushing the limits of how people use social media, fundraising wouldn’t be as social. Disrupting Fundraising Since: 2013. T-shirt giant CustomInk backed and launched Booster in 2013.

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