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How to Leverage Voice Search for your Association

GrowthZone

Google offers Google Home with a digital assistant, and of course, there’s the original: Apple’s Siri, which first came on the scene in 2011. for effective strategies for adapting to change. Strategies of the past which centered around certain keywords (and their variations) will no longer be as effective.

How To 94
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Is Earning More Non-Dues Revenue an Obstacle Course for Your Association?

Association Adviser

Customization takes more time, manpower, strategy and planning than a one-ad-fits-all approach. See above re: time, manpower, strategy and planning required to begin and maintain an advertising or sponsorship program responsive to clients and profitable for an association. Association Adviser Webinar Series. Wednesday, December 6.

Revenue 63
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A New Power Couple—Humans Plus Bots Deliver Member Delight

.orgSource

I urge my clients to study data to understand how to deliver the individualized service their members want. and in 2011 won a $1 million prize! You may wonder how live chat differs from a phone conversation. Of course, some questions are complex, confidential, or multilayered, and don’t lend themselves to a written dialogue.

Las Vegas 100
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Facilitation Friday #25: Five Keys to Strategy Discussions

Idea Architects

Facilitation Friday #25: Five Keys to Strategy Discussions. When was the last time you were in a session intended to produce good strategy that actually did so? Too often strategy conversations are anything but strategic. Participants bring their past experiences and present expectations to the strategy effort.

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5 Tips for Getting the Most Out of Your Association’s Event

Blue Sky eLearn

At Snowball Fundraising , we develop fundraising and event tools for nonprofit organizations, so we’ve seen firsthand how important it is to develop and fine-tune the right strategies when events have very specific goals. . Focus on your social media marketing strategies. Include follow-ups for staff, members, and attendees.

Tips 201
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Participate in the 2011 Membership Marketing Benchmarking Survey

Membership Marketing

Wednesday, February 16, 2011. Participate in the 2011 Membership Marketing Benchmarking Survey. We have just launched the questionnaire for the 2011 Membership Marketing Benchmarking Survey and I want to invite blog readers who work for a membership organization to participate. at Wednesday, February 16, 2011.

Survey 40
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A Crash Course in Landing Pages : Off Stage

Off Stage

5, 2011 - A Crash Course in Landing Pages. This rule is, of course, a necessary component of a blog, a newsletter, a flyer, an article or press release: always add the buttons for Facebook, Twitter, email, and other sharing options. 17, 2011 - RE: A Crash Course in Landing Pages. A landing page? Say what???

Course 40