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The communications struggle continues

Aaron Wolowiec

Both challenges have increased since 2011, with 69 percent and 67 percent of associations stating those are the largest obstacles. While e-newsletters and print magazines remain top communication vehicles, associations seem to be expanding their communication vehicles.

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Personalize the Member Experience, Increase Retention

YourMembership

Corporate + Social. Technology. I’ve written about personalizing the member experience for years now but Chris Brogan reminded me in his weekly newsletter just how far personalization can go. In his newsletter he wrote about how the folks at Social Media Camp in Victoria, British Columbia made his experience memorable.

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The communications struggle continues

Aaron Wolowiec

Both challenges have increased since 2011, with 69 percent and 67 percent of associations stating those are the largest obstacles. While e-newsletters and print magazines remain top communication vehicles, associations seem to be expanding their communication vehicles.

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Playing to Your Strengths: Friday Fix

YourMembership

Corporate + Social. Technology. Whatever your strength be it location, new office, new technology, state-of-the-art conference facility, fascinating speakers – whatever it is, make sure your members know about it. Never assume that just because it was in your most recent newsletter that everyone knows about it.

Software 150
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Thanks For Playing: Always the Last to Know: Readz

Thanks For Playing

Does your association have a magazine or newsletter? Labels: cool technology. ► 2011. Alltop Social Media. How to Manage Social Employees, Social Media at Events, and Car Talk. SmartBrief on Social Media. Social Media And Events Continue To Grow: 2012 Research.

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Benchmark Report: Association Communications Struggle to Keep Up

Associations Now

Reflecting this, the level of social media communications declined year over year for the first time since the survey began in 2011.). However, despite talking to members more, associations are actually communicating with smaller staffs and budgets, meaning that improvements to the process can be difficult to attain.

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Member Organizations: Listening Plus Action for Best Results

YourMembership

Technology. Who Cares If You’re Listening… March 29th, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. I’ve written about personalizing the member experience for years now but Chris Brogan reminded me in his weekly newsletter just how far personalization can [.].