SCD Group

AUGUST 29, 2012

Wednesday, August 29, 2012. Does print still work for association marketing & communications? Here are some highlights of the story: “The catalog continues to open new doors and opportunity for us,” said Jim Wright, senior vice president of marketing at Express. Strategy | Content | Discovery. ▼ 2012.

Marketing 40

Marketing Columbus Ohio Tips 40

Beth Kanter

DECEMBER 4, 2012

I couldn’t help but wonder what might happen if there was a coordinated series of giving days in local communities that all took place under the back drop of Giving Tuesday’s ability to harness national attention or even world wide attention. The combination of bottom up and top down strategies could be powerful.

Minnesota 28

Minnesota Social Media Video Georgia 28

SCD Group

AUGUST 13, 2012

Monday, August 13, 2012. 30 Marketing Tips for Associations: Highly Rated Ideas from ASAE12. At the ASAE annual meeting Sunday (8/12/12), five panelists from five accredited association management companies shared 30 Marketing Tips in the Social Media Age. Causeaholic. AMR Management Services. Stronger by Association.

Tips 40

Tips Marketing Social Media Tools 40

Association Mavens

AUGUST 12, 2015

Susan is the author of “How to Grow a Backbone: 10 Strategies for Gaining Power and Influence at Work.” Be in it” was released in December 2012. She has been assisting leaders in public and private sector industry, non-profit agencies, and public education for nearly 30 years. Her second book, “Life.

New York City 40

New York City Wisconsin Michigan America 40

YourMembership

MARCH 8, 2013

A few years ago when Bank of America Corp. The same result occurs when individuals or organization take even the slightest interest we show them as an invitation to unleash their full marketing cavalcade. 3) Are you Walking a Tightrope When it Comes to Your Association’s Membership Marketing? by Megan Rockett.

Social Media 150

Social Media millennials Recruiting Recruitment 150

SCD Group

AUGUST 21, 2012

Tuesday, August 21, 2012. Schonher, vice president of Marketing General Incorporated, shared a summary of the 2012 Membership Marketing Benchmarking Report on m.asaecenter.org. It was headlined: Top 10 Benchmarks in Membership Marketing. And, a special thanks to Marketing General for this annual survey.

Social Media 40

Social Media Dallas America Committee 40

SCD Group

AUGUST 2, 2012

Thursday, August 2, 2012. This is just one tip from Marketing Tips in Social Media Age: Sharing Solutions & Solving Problems that will be presented and discussed at the 2012 ASAE Annual Meeting in Dallas, TX. During the session, five association marketing executives are sharing six tips each. ▼ 2012.

Leadership 40

Leadership Dallas Social Media Tips 40

GlowGlobally

JANUARY 31, 2014

Is what you consider an exceptional value proposition viewed as relevant and valued by both members and customers in international markets? However, as these same associations reach critical mass in their home market and have limited potential to grow, they look to proactively develop membership and product sales in new markets “overseas.”

Member Engagement 60

Member Engagement Products America Marketing 60

SCD Group

AUGUST 23, 2012

Thursday, August 23, 2012. 2 comments: Jeff De Cagna August 23, 2012 6:00 PM Steve, I wish Bob and Russ had included my new e-book, Associations Unorthodox: Six Really Radical Shifts Toward the Future, in their discussion. Reply Delete Steve Drake August 26, 2012 12:52 PM Thanks Jeff! Strategy | Content | Discovery.

Dallas 40

Dallas Tips America Leadership 40

SCD Group

AUGUST 19, 2012

Sunday, August 19, 2012. Show strategy or work plan element of each item on agenda. Strategy | Content | Discovery. I seek key trends from business and consumer marketing that stimulate your thinking about your organization and its members or donors. ▼ 2012. 30 Marketing Tips for Associations: Highly Rated I.

Committee 40

Committee Tips Report America 40

SCD Group

AUGUST 8, 2012

Wednesday, August 8, 2012. Shared by Becky Rasmussen of AMR Management Services Last year, I had the opportunity to attend the first-ever Content Marketing World. That was this conference for me as a content marketing professional. Causeaholic. AMR Management Services. Stronger by Association. 1) We’re led by boards.

Content 40

Content Columbus Ohio Marketing 40

SCD Group

AUGUST 15, 2012

Wednesday, August 15, 2012. So, heres your "assignment:" No matter how sick and tired your are of the 2012 Presidential campaign (and other elections), step back and look at the tactics to determining which might be effective in communicating with your members and potential members and donors and potential donors. ▼ 2012.

Tips 40

Tips America Content Social Media 40

SCD Group

AUGUST 26, 2012

Sunday, August 26, 2012. Strategy | Content | Discovery. I seek key trends from business and consumer marketing that stimulate your thinking about your organization and its members or donors. ▼ 2012. Does print still work for association marketing & Tune-up Your Association. c) 2012 SCD Group.

Innovation 40

Innovation Tips America Social Media 40

SCD Group

AUGUST 30, 2012

Thursday, August 30, 2012. Yet, share of auto insurance market shrunk to 4.1%. So, the organization explored a LinkedIn marketing strategy. · By the way, be sure to explore content marketing as a key element of your integrated marketing campaigns. Causeaholic. AMR Management Services.

San Francisco 40

San Francisco Columbus Ohio Tools 40

SCD Group

AUGUST 22, 2012

Wednesday, August 22, 2012. Guest post from Joshua Paul, director of strategy at Socious, a leading provider of private online community software to associations. The three year series of studies surveyed more than 400 professionals and highly educated people in North America who participate in social media networks. Newer Post.

Social Media 40

Social Media America Software Tips 40

Associations Now

OCTOBER 23, 2014

The study based its findings on 361,000 customers who went into CVS locations between January 2011 and June 2012. ” But the move nonetheless drew criticism from associations in the pharmacy space, with some groups saying the strategy helps CVS and hurts small-scale local pharmacies. An “Unfair” Strategy?

Philadelphia 40

Philadelphia Chicago America Products 40

Association Adviser

FEBRUARY 15, 2013

The International Carwash Association® is the nonprofit trade group representing the retail and supply segments of the professional car wash industry in North America and around the globe. Eric Wulf presenting at The Car Wash Show™ 2012. EW: Attendance was up again in 2012. EW: That’s right. EW: Plenty.

America 60

America Industry Tools Cost 60

SCD Group

JULY 4, 2012

Sunday, July 1, 2012. Five Ways to Market to Gen-Y By Tim Hare via MarketingProfs.com Gen-Y has shown a tendency to support heritage brands and engage with companies via social media. Gen-Y has also shown a tendency to shut out brands that bombard them with advertising or "market down" to them. Causeaholic. Word-of-Mouth 2.

Case Study 40

Case Study Video Social Media Content 40

SCD Group

AUGUST 9, 2012

Thursday, August 9, 2012. 4 comments: Jamie Notter August 10, 2012 10:15 AM There's one problem with the cloning analogy: you can't clone a management practice, because when you export it to a different context, it is no longer really the same practice, nor will it have the same effect. Strategy | Content | Discovery.

Innovation 40

Innovation Nebraska Iowa Tips 40

SCD Group

AUGUST 12, 2012

Sunday, August 12, 2012. In fact, from a marketing communications perspective, investment in quality content is better than gold because, unlike gold, the value of quality content to your communications efforts rarely fluctuates or goes down. Quality content offers the same draw power to a marketer’s communications efforts.

Content 40

Content Columbus Ohio eBook 40

SCD Group

AUGUST 28, 2012

Tuesday, August 28, 2012. Strategy | Content | Discovery. I seek key trends from business and consumer marketing that stimulate your thinking about your organization and its members or donors. ▼ 2012. Does print still work for association marketing & Tune-up Your Association. c) 2012 SCD Group.

Tips 40

Tips America Content Social Media 40

SCD Group

AUGUST 6, 2012

Monday, August 6, 2012. 7 Steps to Creating Your Content Marketing Channel Plan By Joe Pulizzi via Content Marketing Institute Once you create content, you need to decide how you are going to distribute it. In short, you need a content marketing channel plan that considers these seven factors: Situational analysis.

Content 40

Content Tips Analysis America 40

SCD Group

AUGUST 20, 2012

Monday, August 20, 2012. Its got to be ingrained into all of the branding, all of the marketing, and all of your [workplace].". Labels: ASAE12 , association communications , association management , association marketing , James Carville , SCD Group. Strategy | Content | Discovery. ▼ 2012. Causeaholic.

Dallas 40

Dallas Social Media Tips Communications 40

Beth Kanter

SEPTEMBER 6, 2012

Mission Measurement (@MissionMeasure) September 5, 2012. The September, 2012 Issue of the NTEN Change Journal is pure crack for nonprofit #datanerds (folks who would definitely wear a t-shirt emblazoned with “I Love Data!” I can not resist playing with online data mapping tools, so I gave America Gives a spin.

Analysis 28

Analysis Boston America California 28

SCD Group

AUGUST 16, 2012

Thursday, August 16, 2012. Here’s a tip Greg Schultz shared at Sunday’s Marketing Tips in Social Media Age panel presentation at the ASAE annual meeting in Dallas: [See page 37.] “You blinked and mobile-optimized is old news. If you are not there, be there early in 2012! Strategy | Content | Discovery.

Social Media 40

Social Media Dallas Tips Content 40

Association Adviser

JANUARY 25, 2019

Here are some ideas to help you get to know your members and get their attention – and help your communications strategies become more streamlined and effective. said Kelly Clark, manager for online marketing at Naylor. Stop, Scan, Read! This improvement tells us there are MHI members and their customers out there paying attention!”

Communications 61

Communications Social Media Newsletter Survey 61

SCD Group

AUGUST 14, 2012

Tuesday, August 14, 2012. Strategy | Content | Discovery. I seek key trends from business and consumer marketing that stimulate your thinking about your organization and its members or donors. ▼ 2012. Does print still work for association marketing & Tune-up Your Association. Causeaholic. Newer Post.

St. Louis 40

St. Louis millennials Social Media Washington 40

SCD Group

MAY 23, 2012

Wednesday, May 23, 2012. By 2017 (just five years from now), millenials will have more spending power than any other generation in America. • Digital Natives: How they are changing the content marketing game. Strategy | Content | Discovery. ▼ 2012. 5 Tips on Integrated Marketing: Marketing the Asso.

millennials 40

millennials Tips Content Communications 40

Associations Now

AUGUST 9, 2013

How the Associated General Contractors of America’s annual expo went from the chopping block to exceeding revenue goals in a few years. Four years ago the Associated General Contractors of America ’s annual tradeshow was in a whole different place than it is today. So just how did they get there? Don’t be afraid to change again.

Revenue 40

Revenue America Committee Maine 40

SCD Group

JUNE 26, 2012

Tuesday, June 26, 2012. Your association can join the bulk of America’s service/civic clubs who are continuing on a death spiral in dramatic losses of membership to the point of irrelevancy. Strategy | Content | Discovery. ▼ 2012. c) 2012 SCD Group. Causeaholic. AMR Management Services. Newer Post.

America 40

America Content Committee Maine 40

Association Subculture

AUGUST 26, 2011

I am not going to get into a huge discussion about race relations in America. Shelly’s favorite words are change, vision, strategy, tactics, learning, teaching and Lord of the Rings. marketing. (2). strategy. (5). ► 2012. (23). Im sure there are more comments on the way. generations. (2). governance. (6).

Association Management 100

Association Management United States Education Leadership 100

Association Adviser

NOVEMBER 19, 2013

Technology is a strategy, not just a department for keeping the lights turned on and the trains running on time. Tech should have a seat at the table whenever business strategy is discussed. Before you can start diving into advanced analytics, make sure your basic membership data is clean. Content for the short attention span.

Technology 60

Technology Social Media Ohio Louisiana 60

Association Adviser

DECEMBER 17, 2013

The same can be said for creating and implementing an integrated, cross-channel marketing plan. While promoting your association’s products or services through one channel can create awareness and drives conversions, marketing your brand and products through multiple channels increases awareness and conversions exponentially.

Marketing 60

Marketing Video Email Marketing Social Media 60

Associations Now

MARCH 13, 2014

Presenters at this year’s Great Ideas Conference shared several corporate campaigns and strategies that could provide lessons for associations. Content marketing is nothing new. They all shared examples and lessons from for-profit content marketing strategies. Take some lessons from the for-profit world.

Content 40

Content Marketing Massachusetts Video 40

Association Subculture

DECEMBER 7, 2009

Of the United States of America? In the past, I worked for an association where we had to market the heck out of ourselves to draw dues-paying members. January 7, 2012 8:07 AM. January 8, 2012 2:47 PM. Peace Sells.But Whos Buying - Association Membership? What do you mean I dont support your system? If theres a new way.

United States 100

United States Price America System 100

SCD Group

AUGUST 27, 2012

Monday, August 27, 2012. 8 Content Production Tools To Help Marketers Become Publishing Machines [Free Guide] By Joe Pulizzi via Content Marketing Institute With each piece of content, you need to: Rally the right resources, sometimes pulling from in-house, outsourcing, or doing a combination of both. ▼ 2012.

Social Media 40

Social Media Content Tips America 40

Elipsis Partners

MARCH 16, 2009

On associations, technology, parenting, people, meditation, and America. The course started with accounting and finance, and moved on through topics such as strategy and leadership. And until we understand the needs of, and pressures upon, all those people, we dont truly understand our market. September 2012 (2).

DC 40

DC United States Course Washington 40