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Asking different questions: MMCC 2013 edition

Principled Innovation

If you’re interested in joining this conversation and you are attending ASAE’s Marketing, Membership and Communications Conference in Washington, DC on Tuesday, June 4, 2013, I will be speaking on the topic, “Why Membership is Killing Association Business Models” from 10:15 am-11:30 am in Room 150B of the Walter E.

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Best of the Web: October 2013

Association Adviser

10 Disruptive Questions For Instant Innovation. AENC Marketing & Communications Conference. Fourth Annual State Bankers Association Communicators Conference. Dana Plotke and Charles Popper will host a session about managing member communications on Friday, Nov.8. November 6-8, 2013. Associations Now.

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ORGPRO 2013: Learning and networking just like Apple

Aaron Wolowiec

What if… The first step to answering the “what ifs” is to attend ORGRPO 2013 , said Donna Oser, founder of Vital Associations, and chair of the ORGPRO Task Force. ORGPRO 2013 will offer two full days of educational programming for all levels of the employment spectrum. What if they thought out of the box a bit more? Genius Bars.

Michigan 100
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Don’t Just Use Data, Keep Reinventing Your Data Strategy

Associations Now

The reason the company has managed to hold on for so long has much to do with its ever-evolving data strategy. Two decades ago, one of the most innovative software-as-a-service (SaaS) products ever created by a major company first saw the light of day. It offers a great example for associations to follow. It’s still going strong.

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There’s an app for that

Aaron Wolowiec

Next year promises to deliver exciting new mobile technology, so when planning digital strategies, associations should consider mobile apps and websites, said Kim Harwood, president of Results at Hand Software. Your association can leverage mobile technology for advocacy, education, member communications and engagement activities.

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5 Cool Things Associations Are Doing at Meetings and Events

Aaron Wolowiec

As the weekly blogger (and deputy editor) for ASAE ’s AssociationsNow.com , I write about some of the innovative things that associations are doing for their meetings and conferences. The backbone of the strategy was the Connected Learning Center, located in the middle of the exhibit hall. Keep Attendees’ Health in Mind.

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Game Plan 2014: Seeing Around the Corners

Association Adviser

Many associations lack member communication plans that are fully integrated. What surprised us most in 2013? Tracy Tompkins , group publisher for Naylor LLC , said she’s surprised by the number of associations that make decisions about member communications from the “confines of their staff or board room.”